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Last updated on Apr 6, 2025
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  3. Copywriting

Deadlines are slipping, and clients are waiting. How do you communicate delays without losing trust?

Faced with project delays? Share your best strategies for maintaining client trust even when deadlines slip.

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Copywriting

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Last updated on Apr 6, 2025
  1. All
  2. Content Management
  3. Copywriting

Deadlines are slipping, and clients are waiting. How do you communicate delays without losing trust?

Faced with project delays? Share your best strategies for maintaining client trust even when deadlines slip.

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Help others by sharing more (125 characters min.)
38 answers
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    Nosheen Kanwal

    Content Marketing Specialist | SEO & Web Content Strategist | Email & Sales Copywriter | Turning Words into Revenue | Gold Medalist, Riphah (2020-24) | Available For Remote/Freelance Projects B2B + Web3

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    When deadlines slip and clients are waiting, clear and honest communication is key. Here’s how I manage it: 1. Notify Early: As soon as I realize there’s a delay, I inform the client. Early communication shows responsibility and foresight. 2. Be Transparent: Explain the reasons for the delay without making excuses. Clients appreciate honesty. 3. Offer a Solution: Present a revised timeline and, if possible, ways to expedite the process. 4. Stay Proactive: Provide regular updates on progress and any further potential delays. 5. Show Commitment: Reassure clients that the quality of the work won’t be compromised and that their project is a priority. Being upfront and solution-focused helps maintain trust, even in challenging situations.

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    Mauro Gama

    Founder & CEO @ Buzzvel | Creative Tech for Ambitious Ideas — Web · Mobile · Built to Scale

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    Clear communication is vital. At buzzvel , we've found that combining proactive updates with our project dashboard in ClickUp helps maintain transparency. It gives clients real-time visibility while building trust through consistent communication. The key is indeed staying ahead of potential issues rather than waiting for them to escalate. 💯

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    5
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    Mohtaj MOHTAJ

    I write for Environment, Sustainability, and Social Impact. I help organizations leverage AI for sustainable business.

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    The delay can happen in many ways but the one lying beyond your control should be communicated to the client in a genuine way. Most of the time externalities affect the plans deadlines

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    Deh Chukwuka (SLiQ) 🌍✍🏻

    Not On Forbes List Copywriter × Marketing Strategist Since 2013 – I Get Founders & Brands High-Value Clients, Leads & Visibility | Linkedin Ghostwriter for Elite Personal Brands | Founder @ SLiQWriterS.com

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    It's always a great idea not to allow yourself ever be in this situation. That's my honest take. Even if you eventually convince clients on your delays. They'd have lost trust for your delivery

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    Brian Omondi

    B2B/B2C Copywriter and Content Writer | I help SaaS brands turn readers into loyal customers through high-converting copies.

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    Depends on the scope of work. If it's a multi-page project where I'm writing several pages, say ten sales pages for the same client, I would: 1. Reach out early to let them know I encountered a delay. 2. Ask to deliver ready pages as I finalize the remaining ones 3. Give them a clear timeline of when the remaining work will be ready. If it's a single-page project, I'd do 1 and 3 above and get to work to deliver before the promised deadline.

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    3
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    Zahabia Khakad Wala

    Digital Content Manager at Shop LC | Digital Marketing, Social Media Content Creation, Content Strategy, and Branding

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    Honest, proactive updates go a long way. Once, we hit a snag during a website revamp—delayed by 5 days. Instead of waiting, we immediately informed the client, explained the reason (unexpected integration issues), and shared a revised timeline with added checkpoints. The result? The client appreciated the transparency and stayed confident in our process. It’s not about being perfect—it’s about being reliable when things aren’t.

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    1
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    Nabajit Gope ✍️

    I will help make your brand stand out from competitors through LinkedIn using Neuromarketing and Storytelling.

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    Being honest and transparent goes a long way. Clients appreciate knowing what's going on, and it helps maintain trust even when things don’t go as planned.

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    Nabajit Gope ✍️

    I will help make your brand stand out from competitors through LinkedIn using Neuromarketing and Storytelling.

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    Delays happen but I’ve found being upfront, clear, and taking ownership keeps trust intact. Clients don’t expect perfection, they expect communication.

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    1
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    Marilyn Bagunas

    UI & UX Designer(WordPress, Shopify, Joomla, Magento & Prodjahia)/Digital Marketing And E-commerce Specialist/Graphic Artist

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    To communicate project delays and maintain client trust, be transparent, proactive, and solution-oriented: 1) Communicate the delay as soon as possible, explain the reasons clearly and concisely, and offer a new timeline and steps to mitigate the impact. 2) Acknowledge the inconvenience, apologize, and focus on how you're working to resolve the issue.

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    Güvenç Koçkaya

    Expert in leading market access, medical affairs, and marketing strategies for pharmaceutical, medical device, and healthcare companies across Europe, the Middle East, North Africa, and Turkey.

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    If you act early by informing the client that it is not possible to catch deadline with acceptable reason, I believe this is the best way to manage the issue.

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