What are the top online survey platforms for conducting market research?
Market research is a critical component for understanding your audience and shaping your business strategy. Online survey platforms have become a go-to method for gathering data due to their efficiency and reach. As you embark on your market research journey, selecting the right online survey platform can make all the difference in the quality and usefulness of the information you collect.
When choosing an online survey platform, the ease of use is paramount. You want a platform that allows you to create surveys quickly, with an intuitive interface that doesn't require extensive training to navigate. Look for platforms that offer a variety of question types, logical branching, and customizable templates, which can significantly streamline the survey creation process and enhance the respondent's experience.
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Sudhanshu Gupta
Seasoned Market research professional and entrepreneur with a talent for simplifying complex business problems. Father of 2.
Try Dataqire, very versatile and super mobile friendly. You can program even complexity level 5 surveys in it. #dataqire.com
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Bhupendra Singh Gusain
Manager - Data Management
I think #Dooblo #SurveyToGo is the best platform for Both - Online and Offline Data collection. Also support system is very proactive.
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Ankit Dhanuka
Co-Founder & MD at Robas Research | Market Research Expert | Top Market Research Voice
When it comes to conducting market research, there are several online survey platforms that stand out. SurveyMonkey is a popular choice due to its comprehensive questionnaire building solution and metric analysis tools. Typeform, on the other hand, focuses on user interaction to get better responses. Other notable platforms include Jotform, known for its ease of use, and AskNicely, which has built-in NPS (Net Promoter Score) for gauging customer relationships. Google Forms is a simple and free option, while Formstack offers a flexible solution for various use cases. Each of these platforms has its own strengths and features, so it's essential to choose one that fits your specific needs and budget.
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Vikram Nayar
Founder - Progresso Research LLC
SurveyMonkey: User-friendly with extensive templates and robust analytics. Known for customization and strong brand recognition. Qualtrics: Offers advanced survey logic and powerful analytics, suitable for complex surveys with real-time data reporting. SurveyGizmo (Alchemer): Flexible and highly customizable, with strong data security features. SurveySparrow: High engagement rates with versatile and conversational surveys, suitable for mobile use. SoGoSurvey: Comprehensive tools and advanced analytics with a focus on data security. Each platform has unique strengths catering to different survey needs, from simple to complex, with varying levels of customization and integration options.
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Omid Asgari
Venture builder specializing in Impactful Innovations | Striving to maximize value creation for both business and society by decoding decisions through applied neurobranding
Measuring consumers' nonconscious reactions can enhance survey outcomes by offering a more comprehensive understanding of media, product/concept, brand, or UX research. Eye tracking, attention, facial expressions, and implicit perception are some of the methods for observing behaviors and gathering information. The CoolTool by RIWI is an efficient solution that converts complex research designs into user-friendly automated solutions for rapid answers. This tool empowers researchers to design, launch, and receive answers within hours or days, depending on the target audience. Real-time, automated reporting provides raw data, visualizations, and the ability to customize reports within CoolTool.
Customization is key to ensuring that your survey resonates with your target audience and aligns with your brand. The top platforms offer a wide range of options to personalize your surveys, from adjusting the look and feel to match your company's branding to tailoring questions and responses to suit specific demographic groups. This level of customization helps in increasing response rates and obtaining more relevant data.
After collecting responses, you need robust data analysis tools to make sense of the results. The best survey platforms provide powerful analytics features that allow you to view and interpret data in various formats. Whether it's filtering responses, performing cross-tabulation, or generating detailed reports, having these tools at your disposal is crucial for drawing actionable insights from your market research.
In today's interconnected digital landscape, the ability to integrate with other tools and software is a significant advantage. Opt for survey platforms that can seamlessly connect with customer relationship management (CRM) systems, email marketing services, or analytics tools. This integration streamlines workflows, automates data collection, and ensures that your survey data complements other business intelligence you have.
With an increasing number of users accessing content via mobile devices, mobile responsiveness is no longer optional. Your chosen platform should offer surveys that are easily accessible and fully functional on smartphones and tablets. This ensures a wider reach and accommodates the preferences of respondents who may not have access to a desktop or prefer to complete surveys on the go.
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Romy Kumari
YouGov | Business Development | Client Champion | Revenue Generation
When conducting online research, it's important to reach consumers/participants where they are - and today, most of them are on their mobile phones. We need to create a comfortable and confident environment for them. Gone are the days when centrally located venues and traditional respondent coordination sufficed. We must capture their attention and develop concise yet impactful surveys to fully engage them in a world with increasingly shorter attention spans.
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Ashish Mathurr
Sales & Business Development Director in Market Research | Relationship Building | Revenue Generation
Mobile responsiveness is a crucial feature for any online survey platform as more users access content via mobile devices, ensuring that surveys are fully functional and accessible on smartphones and tablets is no longer optional but essential. Device-agnostic surveys that function seamlessly across laptops, desktops, tablets, and mobile phones is key to maximizing engagement and response rates. A survey platform that offers mobile responsiveness ensures that all respondents have a consistent and user-friendly experience, regardless of the device they use. Among the most established and user-friendly platforms for online market research, Sawtooth & Decipher excel in providing mobile-responsive survey solutions.
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Emma Eichbaum
Executive Level | Growth Strategy | Brand Strategy | Market Development | Research & Insight | Consulting | People Leadership | Project Management | Client Management | Commercial Excellence | See projects below
I find it interesting the top recommendation on this post is “user experience” - from the designer’s POV. The user experience that matters most is that of the survey responder - the consumer, or the relevant business decision-maker / influencer whose views you are canvassing. Whatever you use, prioritize platforms that enable you to deliver the best respondent experience, not the one delivering the most short-cuts for the programmer.
Finally, consider the level of support and resources available. The top platforms provide extensive help through tutorials, customer service, and community forums. Having access to these resources can be invaluable, especially when you encounter technical issues or need guidance on best practices for survey design and implementation.
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Maria Elena Kobayashi Ando
Head of Implementation and Insights at RIWI
Responsive and attentive customer support that clearly understands the client's research objectives is a key differentiator when selecting an online research platform. This will show from the first contact with the supplier, so take your time to look for an alternative that is able to provide a good level of service.
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Ushma Kapadia
ResTech | Digital Intelligence | Content Writing/Editing | Startups
ResTech is now beyond the stage of listing top 5's. What matters is: 1. Have you ascertained a budget? 2. Which 3 functionalities are non-negotiable for you? What are the 3 outcomes the platform MUST deliver, for you to consider it? Once these 2 questions are answered, evaluate and choose from options listed in this trail.
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Eric Collier
General Director @ Bestseller Fashion Group China
In the digital ocean of options, here are the top 3 1. Qualaroo: This platform is like the cool kid in school, known for its ease of use and actionable insights. It's the top choice for those who want to conduct market research without breaking a sweat. 2. Opinion Outpost: This platform is all about collecting points for your opinions in free online surveys. It's like a digital treasure hunt where the prize is getting paid to take surveys. 3. Qualtrics, which allows companies to survey and communicate effectively. It's like the Swiss Army knife of survey tools.
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