Last updated on Feb 14, 2024

How do you choose the treatment and control groups in a randomized experiment?

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A randomized experiment is a powerful method to test causal relationships between variables. In a randomized experiment, you assign different treatments to different groups of units, such as customers, products, or websites, and measure the outcomes of interest. The treatment group receives the intervention or manipulation that you want to evaluate, while the control group receives either no intervention or a baseline intervention. By comparing the outcomes of the treatment and control groups, you can estimate the causal effect of the treatment.

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