Here's how you can become a thought leader in the Marketing Research industry.

Become a thought leader by challenging assumptions and prevailing opinion... There are many great ideas and insights masked by prevalent opinions and/or assumed to be impossible. - Dr. Ian L. Knowles May 22 2024

Look at the assumption or premise for project, underlying beliefs that support that premise then work to discover ways you are wrong or the premise does not hold under pressure. Systems theory helps with confirmation bias. Looking at all sources, not just industry standards, is the best method. Following the money may show short-term gains but may not provide long-term growth for product or service developments.

Make sure that you have a passion for the topic or industry that you want to become the thought leader in. Having the passion will make researching, engaging with the community, getting certification, course and just figuring things out becomes easier and fun, which means you will do it more and more willingly, and frequently, which will make you a better expert than others in that topic or industry. Another benefit of having a passion for a topic or industry is that you talk about it with enthusiasm, which attracts and engages more people. All the best!

El liderazgo en la investigación de mercados requiere más que comprender las tendencias del mercado. Implica fomentar la diversidad y la inclusión en todas las etapas del proceso. Ser un líder de opinión significa abogar por prácticas inclusivas que representen la verdadera diversidad de la sociedad. Esto implica no solo abordar la igualdad de género, sino también la diversidad étnica, cultural y de habilidades. Al promover un entorno donde todas las voces sean valoradas, podemos obtener perspectivas más ricas y precisas en nuestras investigaciones. Así que, si aspiras a ser un líder en este campo, comprométete a no solo entender el mercado, sino también a fomentar la inclusión en cada paso del camino.

Analisar o comportamento vai além de cursos ou experiência; envolve a análise das situações ao seu redor, incluindo adversidades, as pessoas do seu ambiente de trabalho e até mesmo elementos externos como política, economia, movimentos artísticos e culturais. Isso requer observação, interpretação e sensibilidade para captar nuances. O grande segredo da pesquisa comportamental é analisar o panorama geral e aplicá-lo à sua área de atuação. É crucial não apenas observar, mas também interpretar e contextualizar essas informações para uma compreensão mais profunda do comportamento humano em diferentes contextos.

A interação com a comunidade de pesquisa de marketing é um aspecto fundamental para se destacar como um líder inovador. Participar ativamente de fóruns e discussões online não apenas amplia sua rede de contatos, mas também enriquece seu conhecimento com diversas perspectivas. Além disso, compartilhar suas ideias e insights pode abrir portas para colaborações frutíferas e novas oportunidades de negócios. Networking em eventos do setor é igualmente importante. Esses eventos são o palco perfeito para conhecer pessoalmente outros profissionais, trocar cartões de visita e até mesmo iniciar parcerias. E lembre-se, cada conversa é uma chance de aprender algo novo, então esteja sempre aberto a ouvir tanto quanto falar.

Just like a tree falling in a forest needs someone to hear it, your ideas need an audience to make an impact. Build Authentic Connections: Face-to-face interactions foster genuine relationships and trust, essential. Gather Real-Time Feedback: In-person engagement provides immediate feedback, helping refine your message. Showcase Your Expertise: Speaking at events and leading workshops demonstrates your knowledge and reinforces your position. Create Memorable Experiences: Hosting and attending events leave lasting impressions, encouraging deeper engagement. Expand Your Network: Personal interactions at industry events connect you with other leaders and influencers.

Una de las grandes misiones de un líder de opinión es compartir su conocimiento para crear conversación, inspirar y educar a la comunidad.

Engage with the market research community by: 1- Defining your goals and actively participating in forums, conferences, and online platforms like LinkedIn. 2- Network with professionals, collaborate on research projects, and build relationships with thought leaders through interviews and guest contributions. 3- Regularly read and share insights from market research publications, and leverage social media to follow discussions and connect with influencers. 4- Seek feedback on your engagement efforts to continually refine your strategies and contribute to the community through educational initiatives like workshops and webinars.

Gerar conteúdo é muito mais que criar autoridade é compartilhar o conhecimento. Cortella, ao citar São Beda "Ensinar o que se sabe é generosidade mental". Além de tudo o que foi citado, criar conteúdo com o conhecimento tácito aumenta nossas conexões neurais e grava em nossa memória o que aprendemos, atenuando a curva de esquecimento.

As a CEO of a HubSpot agency for the past 11 years, I have learned the value of regularly publishing content. In the early days of our journey, many of my fellow CEOs shared how publishing content on a regular basis field their agency growth. Several of my colleagues with publish 7 to 14 blog post each week. Today content is more important than ever however, it's not just about quantity. It's about quality and the format that is being used to publish. Video and audio content (Podcast and Webinars) have now become a vital part in every organizations content strategy.

While the guidance on publishing insightful content is valuable, a few critical elements need to be addressed: 1. Target Audience Identification: Specify who the content is intended for, whether it's industry peers, potential clients, or academic circles. 2. Distribution Channels: Highlight the importance of selecting appropriate platforms for publishing, such as industry journals, reputable blogs, social media, or company websites. 3. SEO and Keywords: Incorporate strategies for search engine optimization (SEO) to enhance visibility. By addressing these elements, the research approach can be more comprehensive and effective in establishing thought leadership and contributing to industry growth.

In marketing research, leadership isn’t just about expertise—it’s about sharing that expertise. Publishing content helps others and positions you as a thought leader. Article, speaking engagements, and even posts like this all contribute to a the bigger discussion. It's not always easy. Criticism is inevitable because opinions differ. Embrace it. Evaluate if it's warranted. A true leader isn't afraid to change or admit mistakes. Engage with skeptics and listen. We can end up in bubbles without realizing it. Sharing content helps others and broadens your perspective. Leadership is about continuous learning and improvement. Share your knowledge, contribute, and grow.

Saber comunicar-se é uma arte! Muitas pessoas têm muito conhecimento mas não sabem como compartilhá-lo. Penso que palestrar depende de criar autoridade e ser reconhecido por seus conhecimentos.

Snakes, Spiders, Flying, Death, and Public Speaking. These are the things that most people are afraid of. However if you are going succeed as a Thought leader you have to overcome the fear of public speaking. While there are some practical lessons that can be learn to improve as a public speaker the number thing to overcome are the worries that our in your own mind. Keep in mind the proverb, you only die once so why die a thousand time in your own mind. Go for what you know and speak from the heart.

Mis conferencias solo tratan de esta misión que es democratizar la neurociencia del consumidor. ¿Para qué ? Para ayudar, inspirar, mejorar.

Observing the developments of the research tools market attentively is essential. Especially now with the GenAI boom, many tools have either emerged or gotten updated, promising an incredible economy of time and energy on participant recruitment, question formulation and response analysis. Remain alert so that you can optimize research processes and focus on the insights.

É importante aos profissionais conhecer a Neurociência aplicada ao Consumo, da qual sou especialista. Antever o futuro e preparar-se para ele é a chave. Se você não amentar seu repertório de conhecimento, ficará para trás desatualizado e terá dificuldades para adaptar-se ao novo.

Es natural querer explorar las últimas tendencias en el mercado sobre neurociencia y comportamiento del consumidor. El reto, descubrir qué hay en el mercado para ofrecérselo a los clientes.

Share your expertise and insights with the industry through thought leadership activities such as writing articles, speaking at conferences, and participating in panel discussions. Contribute valuable content to industry publications and online forums to establish yourself as a thought leader.

In marketing research, data analysis is just the beginning. To be a thought leader, uncover surprising insights, and challenge assumptions. Craft data-driven stories that resonate with your audience. Embrace new research methods like AI and social media analysis to stay ahead of the curve. Share your knowledge in industry discussions and publications. Build your online brand by sharing valuable content and connecting with influencers. By following these steps, you can become a trusted voice and leader in shaping the future of marketing research

En mi caso, no solo formo a departamentos de marketing en neuromarketing sino que como profesora universitaria, divulgo y mentorizo a las futuras generaciones.

Make a niche Marketing is a vast ocean, it’s easy to plug and play things around but to completely actualize the true purpose of what marketing can do for you pick up a niche and make strategies around it, for it. How do you think influencer marketing became such a game changer Something to think about for all us marketers 🤔

Focus on a niche within the market research industry, such as consumer behavior analysis, competitive intelligence, or data analytics. Develop specialized skills and knowledge in your chosen area to differentiate yourself as an expert