What do you do if your brand is facing a layoff and you want to leverage social media?

Ahead of upcoming layoffs, focus on highlighting your personal brand and transferable skills on LinkedIn. Share thoughtful posts on industry trends, leadership lessons learned, and your passion for the retail/brand space. Engage genuinely with others' content. Discreetly let your network know you're open to opportunities. Be diplomatic if discussing your company; emphasize your pride in collective accomplishments despite tough times. An upbeat, professional online presence will position you well for your next chapter.

Strategically, yet with a lot of honesty & empathy, here's how I'd deal with this - 1. Be transparent & reachable - at least to the employees. 2. Show empathy & kindness - a little goes a long way, for someone who really needs it! 3. Show resilience - know where & why we started, why we're continuing, and do everything to see our vision thru!

Approach layoffs with empathy and transparency, acknowledging the impact on employees while providing clear and honest explanations for the decision.

Layoff is painful but need when a business organization is not delivering mandate for which it has come into existence or disruptive forces has challenged the model it was working and inefficiency/ complacency / extra flab has started sinking ship. At times matter of saving good eggs or saving all , rot setting in. It would not be fair to keep on board who have not upgraded their skills , have become redundant as well as toxic.At the end of the day restructuring fresh efficient organization in Lean look with best practices run by people who deserve , had to be highlighted to internal /external stake holders. The results to show of this exercise , way you have taken care of the people in a humane manner can help to give a positive image.

I've learned that honesty is crucial during tough times. 🌟 Transparency builds trust, fights misinformation, and shows respect to employees. 💬 Being open on social media reinforces internal communication and consistency. 🤝

Provide clear and transparent information about the support systems available, including details on how employees can access them. This clarity helps alleviate anxiety and uncertainty.

Utilize your social media platforms to offer support to those affected. Share information about severance packages, job placement services, and resources for career transitions. Highlighting how you’re assisting laid-off employees can soften the negative impact and show your commitment to your workforce's well-being.

While layoffs are undoubtedly challenging, there may still be positive stories to share on social media. Highlight the contributions and achievements of employees who are leaving the company, celebrate their successes, and express gratitude for their dedication and hard work. This can potentially help them get discovered by some other employers.

Use your social platforms to support outgoing staff. I would leverage the community of LinkedIn and create a group to share job opportunities or highlight some of my staff's skills and achievements.

As i stated above, be human and treat the others with equal respect. Help, support and do whatever you can , so that your employees can get a proper job. Go out to other employers( may be your competitors) and tell them that they can give jobs to your laid off employees. Tell your competitors the good traits of your ex employees ( i fact i have done it earlier, thus sharing it)

Exercise discretion in responding to comments and messages, knowing when to refrain from engaging in potentially contentious discussions.

Transparency and humanity are key. Respond to comments/questions. Social media allows two-way communication. During layoffs, leverage social media to be transparent, provide clear details, respond compassionately, highlight brand values, share positive stories, let impacted employees amplify their skills, and avoid promotion. Focus on empathetic communication, putting employees first.

It's crucial to navigate social media during a layoff with empathy and tact. - Show genuine concern for your audience's well-being. - Prioritize transparency in your communication. - Share valuable resources to support your community. - Demonstrate resilience and positivity in your messaging. - Remember, silence can also speak volumes.

When speaking on social media, be honest about the situation. Recognize the contributions of those who are leaving and maintain focus on the road ahead.

Don't expect that you are God. Even God fails sometimes. If you treat your ex employees like dirt, sooner or later you will receive dirt. Be honest to your own self and engage accordingly

Consistency here should be about the Brand's mission. What is behind the layoffs? How will this help the brand and the company in the long run? What are the changes, was the route chosen that needed adjustments?

Cuán importante es mantener la coherencia de cara al mensaje dela marca. Los parámetros que envuelven un mensaje hacia el receptor serían devastadores si se maneja un storytelling que evoque confrontación. Las mejores soluciones para llegar a obtener un lead nurturing interno es invocar a la oportunidad que brinda la empresa por buscar nuevos y mejores horizontes mientras que se informa que se capacita al embajador de marca de tal manera que al salir de la organización es capaz de asumir cualquier reto que le presente el mercado laboral

As I reflect on our journey, I'm reminded of the words of Walt Disney, "The way to get started is to quit talking and begin doing." 🌟 🔍 Share ongoing projects: - Highlighting our current initiatives keeps everyone updated and involved. 🚀 Emphasize growth commitment: - Showing dedication to growth assures a promising future for us all. 🌱 Engage with community: - Connecting with our community strengthens relationships and fosters support. In times of change, let's steer towards the future together!

One thing that most companies underestimate is the impact of layoff in modern times. Layoffs can erode trust in a brand, so focus on rebuilding trust through transparency, integrity, and a commitment to doing right by your employees and customers. Show that you are taking steps to learn from the situation and make improvements for the future.

Una de las opciones que se pueden enfocar para lograr que la comunidad comprenda el motivo de la realidad actual en torno a deshacerse del equipo laboral, es enfrentar los retos que actualmente se enfrentan las organizaciones; entre ellos, el tema de la calidad del producto es un valor muy importante, la estrategia comercial y el enfoque empresarial por mantener mejores estándares de calidad, conllevan a seguir creciendo con un nuevo equipo que quizá multidisciplinariamente esté conectado con los desafíos de la organización.

This is a great way to humanize your brand. Be honest that you are restructuring but the general public doesn't need to know the details. If you have nurtured your fans and provided enough goodwill, asking for them to share stories may help them to feel a part of making things better as well as offering important insight for where your company can move forward and find success.

I have had staff under me that retrenched still keeping in touch and buying me lunch. The issue is never the retrenchment but the person. How does one humanise this retrenchment? In every adversity there is an opportunity. We could make those that are leaving heros and motivate those that stay to tell them that we cannot let those that left down by continuing the good work they have left us with. It is about how you treat people and be genuine about it. The desired picture of success is for those retrenched to support the decision public on social. A hard ask… but definitely the fruits of a good retrenchment if achieved.

Las cosas siempre son por algo bueno... Un despido siempre será una opción para denostar y hablar mal de la organización que lo realizó. Los componentes de esa decisión serán siempre negativos si se lo mira desde el sistema 1 (el reptiliano), pero si se lo lleva e invita a pensar (sistema 2 meramente cognitivo) que el despedido tiene más y mejores opciones por crecer, superarse e innovar aprovechando la experiencia que logró en la organización, es una oportunidad para agradecimiento antes que denuncia o demanda.

Facing layoffs can be tough, but remember, "The only way to do great work is to love what you do." 🌟 Stay positive and focused on the future with these key points: 🔍 Share updates on social media: Keep everyone informed and involved in the journey. 🚀 Emphasize commitment to growth: Show dedication to a promising future for all. 🌱 Engage with the community: Strengthen relationships and foster support during challenging times. Stay resilient and focused on what's ahead!