How do you leverage testimonials and social proof in your media sales proposal?

Social proof is a powerful marketing tool that leverages the behavior & opinions of others to influence customers. People are more likely to trust and engage with you if they see others doing the same. It takes many forms: ✅likes ✅shares ✅reviews ✅comments ✅follower count When your post receives a high number of likes & positive comments, it signals to others that the content is worth engaging with. Social influence (& proof) has been studied by Robert Cialdini. He says people are more likely to adopt a behavior if they see others doing it, especially if those others are similar to them. This is because we often look to others for cues on how to behave, particularly in situations where we are uncertain.

1er des choses, les gens de la masse ont tendance à acheter un produit après avoir su que quelqu'un l'a déjà acheté, donc ça fait 1 point positif pour les témoignages et la preuve social Les témoignages permettent de dissiper les doutes sur un produit ou service que quelqu'un vendrait Utiliser les témoignages et la preuve social c'est devenu essentiel, ce ne doit pas être une option si on veut réellement convertir au maximum pour ses publicités ou même pour un simple produit La crédibilité autour du produit, ses bénéfices etc sont mis en avant avec ces 2 points importants Je les utilise toujours dans les créas que je crée pour mes clients, ne pas le faire serait dommage

Incorporating testimonials and social proof into media sales proposals can add a great deal of credibility. Try to strategically ease in testimonials that showcase tangible benefits gained from previous partnerships. As for showcasing social proof, you can do this by highlighting user-generated content, celebrating important milestones (like reaching 1000+ satisfied customers) or proudly displaying relevant certifications and badges. By using these tactics, you can build confidence about your brand and all that you have to offer!

Testimonials show proof of concept of your product or service. See? It works! Highlighting testimonials can help potential buyers a) envision how to incorporate your product or service, b) understand the types of results that can be expected, c) gain insight into the customer service experience you provide with you. Social proof is important because of the ability to crowd source feedback and show metrics in real time -- fresh data! If testimonials are qualitative, social proof can be more quantitative. All of which helps build confidence in your ability to seamlessly meet their needs and provide results.

In your media sales proposal, leverage testimonials, success stories, and social proof like client logos, statistics, and visuals to build credibility and showcase the effectiveness of your advertising solutions. Position them strategically, personalize where possible, and ensure compliance with legal guidelines

Getting testimonials & social proof is hard. Here are some fun ways to get them: 1-The "I'm not desperate" style: Send a survey w/ subject line "I need your help" & include some funny questions like: "If our product was a superhero, who would it be?" "On a scale of 1 to Beyoncé, how awesome is our service?" 2-The "I'm a stalker" style: Reach out on LinkedIn & ask your clients to share their experience w/ your product or service. 3-The "I'm a big deal" style: Show your authority & reputation w/ awards, certifications, or mentions you've received. 4-The "I'm not above bribery" style: Offer a referral program or a loyalty reward system to encourage your clients to spread the word about you. Ask for permission before using any feedback!

- Trabajar bien. - Tener buen timming a la hora de pedir el testimonio. - Recopilarlo en un lugar público: Google o LinkedIn, por ejemplo. - Pedir permiso para usar los testimonios.

Relevance is key! It's all too easy to select testimonials from a vanity brand, or competitor of your buyer. In truth any that go further towards calling out your USP vs. your competitors will be of greater value. Equally, opt for those that are relevant not solely by client vertical, but by the problem they solve e.g. reaching a niche audience or providing a format with greater creative freedom etc.

Il faut d'abord connaître le produit ou le service vendu en publicité pour pouvoir choisir les bons témoignages et preuves sociales afin de choisir le plus constructif possible Je m'explique, supposons que je fais de la publicité pour une boutique de parfumerie et que j'ai 2 avis qui sont les suivants : -"L'odeur est incroyable, il reste longtemps et est naturel" -"La couleur du parfum est génial !" Dans ce type de situation, le 1er témoignage est le meilleur et c'est lui qu'il faudrait choisir pour illustrer la publicité avec de la preuve sociale Ce serait bien pour du retargeting par exemple

Primero debes conseguir suficientes testimonios para poder elegir. Para eso debes dar un GRAN servicio. Una vez que lograste eso, ahí puedes elegirlos. Deberías elegir los que más hagan identificar a tu cliente ideal. Si apuntas a venderle a grandes bancos, intenta mostrar el testimonio de ese director ejecutivo que contrató tu servicio el año pasado. Los clientes compran cuando se sienten identificados.

Pour vendre 1 service, la preuve sociale ne suffit plus Il faut que l'autre partie ait la certitude que le produit ou le service que l'on vend est réellement la solution et que les résultats seront là. Donc oui, la preuve sociale est un plus, c'est vrai. Mais montrer des exemples du style "Voici votre problème, nous avons eu à traiter 1 cas similaire à l'époque pour un client X Y Z, nous allons donc appliquer ce cheminement avec vous pour résoudre ce soucis" Ceci donnera plus confiance au décisionnaire car il aura déjà le déroulement de la situation et le plan qui va le sortir potentiellement de son problème. Sans oublier bien sûr, la transparence et le relationnel. Les clients veulent avoir l'esprit serein

If you have permission to use a client for a case study, ending that case study with a testimonial on the softer side of working with you can add texture to your pitch. You've proven that your product or service works with the case study, but what were you and your company like to work with to implement that product or service, that can be the most powerful testimonial of all.

It's an easy pitfall to fall into the trap of using testimonials to give you credibility/authority as a publisher/media owner. If you've already had a request for a proposal/meeting, then they will have greater value in substantiating your value proposition/quality of what you're selling. For example, rather than stating "We are X, look at what all these great brands say about us", instead use them to back up your claims. Opt for a technique around "Our offering provides X by doing Y. That's exactly what we achieved for this client, who were happy enough to recommend our work as follows..."

When writing the perfect sales pitch, testimonials & social proof are the tip of the iceberg. You need to bring your A-game & optimize that bad boy to the max! Here are some hacks: 1-Customize it, baby! Your sales pitch should be tailored to fit the needs, preferences, & expectations of your prospects. Never send a one-size-fits-all proposal! 2-Keep it simple! No one wants to read a novel when they're making a decision. Use clear & concise language that gets to the point. 3-Make it pretty! Let's face it, we're all shallow. Enhance your proposal with visual aids & design elements that make it appealing & engaging. Make it pop! 4-Proofread, proofread, proofread! Nothing screams "unprofessional" like a proposal full of typos & errors.

Este es el paso a paso detallado para conseguir buenos testimonios: 1. Trabajar tan bien que puedas filtrar a tus clientes. 2. Elegir correctamente con que clientes puedes trabajar. 3. Cobrarles un precio justo para ellos y para ti. 4. Trabajar tan bien que tus clientes quieran recomendarte. 5. Pedirle testimonio a esos clientes que te recomendarían. Hay que ser muy oportuno para pedir un testimonio, aprovecha los momentos en los que hablas con el cliente y te dice lo feliz que está trabajando contigo.