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Interactive Advertising Bureau | Become A Member
IAB
Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections.
64 months ago
IAB Releases Internet Advertising Revenue Report for 2020
IAB
NEW YORK — April 7, 2021 — As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector...
38 months ago
Professional Development and Education Center
IAB
IAB Professional Development and Education Center advances the digital marketing and media industries through professional development and educational...
4 months ago
Insights
IAB
This 2023 Outlook Survey was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2023 ad...
18 months ago
Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad ...
IAB
While Mobile Ad Revenue Soars to All-Time High of $36.6 Billion, Digital Video Surges to a Record $9.1 Billion, According to 2016 IAB...
85 months ago
Interactive Advertising Bureau | Measurement
IAB
Measurement powers the digital advertising ecosystem. It's the basis for knowing whether a target goal was achieved and how ads performed.
63 months ago
Insights
IAB
In 2018, U.S. companies are accelerating their spending on third-party, audience data for advertising and marketing efforts.
66 months ago
IAB Slams Bill That Would Eliminate Data-Driven Advertising
IAB
WASHINGTON, D.C. – Today, the Interactive Advertising Bureau (IAB) slammed a sweeping bill, the “Banning Surveillance Advertising Act,” that...
28 months ago
Insights
IAB
As the adoption of live video streaming continues to increase, publishers and advertisers are finding new and creative ways to engage with a...
71 months ago
IAB Releases Cross-Jurisdiction Privacy Project Compendium and Legal Specifications
IAB
Compendium Examines Eleven Jurisdiction's Privacy Laws and How They Apply to the Digital Advertising Industry.
34 months ago