Local Services Additional Terms for Providers
(EMEA)

  1. Applicable Terms. Local Services by Google is a platform provided by Google Ireland Limited (registered number: 368047) with its registered office located at Gordon House, Barrow Street, Dublin 4, Ireland (“Google” or “we”) that allows eligible businesses to advertise their services, and enables consumers to contact service providers directly through the ad. In these Local Services Additional Terms for Providers (“Local Services Additional Terms”), “you” means you, as the individual or entity using the Local Services platform and offering and providing Services, and “customer” means your customer. Your use of the Local Services platform is governed by: (A) the Google Advertising Programme Terms in effect between you and Google (“Google Advertising Terms”); (B) these Local Services Additional Terms, which are an addendum to the Google Advertising Programme Terms; and (C) the Local Services Platform Policies at www.google.com/homeserviceads/policies, which may be revised by Google from time to time subject to providing such notice as required by applicable law, (the “Local Services Platform Policies”). The Google Advertising Programme Terms, Local Services Additional Terms, and the Local Services Platform Policies are collectively referred to as the “Terms.” Words or phrases that are capitalised but not defined in these Local Services Additional Terms are defined in the Google Advertising Programme Terms. With respect to your Use of the Local Services platform, if any term or provision of these Local Services Additional Terms differs from a corresponding term or provision in the Google Advertising Programme Terms, the term or provision in these Local Services Additional Terms will apply to Use of the Local Services platform. The Local Services platform is a “Programme" as defined in the Google Advertising Programme Terms. You must ensure that the members of your Team comply with the Terms, when they participate in the provision of Services. Your “Team” means you, and your employees, contractors (including subcontractors), workers, representatives that provide Services.

    To Use the Local Services platform, you must agree to the Terms. If you do not accept the Terms, you may not Use the Local Services platform.

    If you use other Google products or services, then the terms for those other products or services will also apply. These Terms are separate from any additional terms that may apply between you and the third-party website through which you access the Local Services platform, and/or you and a customer, and Google does not have any liability to you with respect to those terms. You agree that you will require your Team to comply with the Terms, and you are responsible if any of your Team does not comply with the Terms.

  1. Program Requirements. Your Use of the Local Services platform must be in accordance with the Terms.
  2. Minimum Provider Requirements and Warranties.In order to use the Local Services platform, you and your Team must comply with the “Minimum Provider Requirements,” as described in the Local Services Platform Policies. You warrant that: (i) all of the information that you provide to Google or third parties in connection with the Local Services platform is complete, correct, current and accurate; (ii) you and your Team have satisfied the Minimum Provider Requirements prior to providing the Services and will remain compliant for the duration of these Terms; (iii) if any member of your Team has not completed any verification process required by Google, that member of your Team will not be sent to any engagement acquired by you through the Local Services platform; and (iv) you and your Team will comply with applicable laws at all times. All third-party verification processes are conducted solely to confirm compliance with the Minimum Provider Requirements, and are not used for any other purpose. You and your Team may be required to recertify your compliance with the Minimum Provider Requirements from time to time, as described in the Local Services Platform Policies. Your access to the Local Services platform may be suspended if you fail to satisfy the Minimum Provider Requirements at any time. You agree to cooperate in the event Google or its partners seek to gather information about you, your Team, or your Services in order to verify your identity, confirm your compliance with Minimum Provider Requirements, for quality assurance purposes, or as required to operate the Local Services platform.
  3. Disclosure to Third Parties.Google may disclose to customers or other third parties information relating to your Use of the Local Services platform (for example, how often and how soon you respond to customer messages, the number of repeat customers you have, the average duration of your Service, number of Services performed, and feedback ratings and reviews, both positive and negative, on your performance) to allow Local Services to function properly and to provide customers more information about your services.
  4. Pricing and Payments.Google may make available to you various payment processing methods to facilitate the collection of fees for Services provided via the Local Services platform. You must abide by any relevant terms and conditions or other legal agreement, whether with Google or a third party, that governs your use of a given payment processing method. To the extent permitted by applicable law, Google may add or remove payment processing methods at its sole discretion and without notice to you. Local Services platform costs and payment information is described in the Local Services Help Centre.
  5. Data Collection and Access.You authorise Google, its affiliates, and their agents to monitor telephone calls, text messages and other communications between customers and your Team initiated through the Programme. You also will obtain the necessary permissions required under local law and will notify your Team that these communications may be monitored and will obtain any necessary consent. To the extent Google uses information collected under this paragraph such use will be in compliance with Google’s Privacy Policy at https://policies.google.com/privacy. You can find more information regarding the data that is generated, shared and/or accessible in connection with Local Services in the Help Centre.
  6. Licence.This licence covers all content that you provide to your Local Services profile (such as business photos and basic listing information about your entity), if that information is protected by intellectual property rights. You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute and create derivative works of the basic listing information about your entity that you provide to your Local Services profile (such as the entity name, location, phone number, category, hours and website). You also grant to other users of Google services the right to access and use that information as permitted under the applicable Google Terms of Service. You warrant that you have and will retain all necessary rights to grant the licence set out in this clause.
  7. Ranking. More information regarding the parameters that determine ranking and prominence on the Local Services platform can be found in the Help Centre.
  8. Customer Satisfaction. A customer’s satisfaction with your Services is solely your responsibility. Google may provide assistance to customers who are dissatisfied with their experience on the Local Services platform, however ultimately it is up to you to resolve any disputes between you and your customers. You agree that you, and not Google, are responsible for all claims made by a customer or other person or entity against you or your Team in connection with your use of the Local Services platform and your provision of Services. Additionally, Google and its affiliates are not liable to you or your Team for any liabilities you may incur due to your provision of Services, including as may be caused by a customer.
  9. Google Guarantee. Subject to the conditions of eligibility, as available and updated here, Google may (in its absolute discretion) reimburse customers if they are not satisfied with the quality of your services, up to the amount paid for the initial service for Services booked through Local Services ads and, subject to any lifetime limit that Google may apply to customers from time to time (the “Google Guarantee”). The Google Guarantee is offered at no cost to your customers, and is independent from and additional to the legal or contractual rights your customers may exercise directly against you. The Google Guarantee is not a product warranty or endorsement, nor is it a form of insurance.
  10. Indemnification and Limitation of Liability. The indemnification and limitation of liability provisions of the Google Advertising Programme Terms apply to claims brought under these Terms. You will also indemnify Google, its Partners, agents, affiliates, and licensors from any third-party claim or liability (including those made by customers, third parties, and members of your Team) arising out of or related to your Team’s employment or relationship with you.
  11. Termination. Either party may terminate these Terms at any time immediately upon written notice or with 30 (thirty) days prior written notice if required under applicable law. If Google decides to terminate these Local Services Additional Terms or to suspend your Use of the Local Services Programme in accordance with clause 3 above, it will, if required under applicable law, give you a statement of reasons for that decision.
  12. Employment. Employees of Google and its affiliates are prohibited from providing Services via the Local Services platform, serving on or contributing to your Team, or otherwise participating as a Service provider on the Local Services platform. You acknowledge that: (i) neither you nor any member of your Team are employees of Google, its affiliates, or any third-party adjudicator of Minimum Provider Requirements are known to you; and (ii) you may not say or imply to anyone that you, or any of your Team, work for Google or a Google affiliate. You agree that nothing in these Terms or the conduct arising out of these Terms creates an employee relationship between you (or any member of your Team) and Google or any Google affiliate, nor are the Terms or the conduct arising out of the Terms intended to do so. You warrant that at all times while performing the Services, each member of your Team is properly classified according to law.
  13. About these Terms. We may modify these Terms to, for example, reflect changes to the law or changes to the Local Services platform, change fees or payment processing procedures, or to add or delete contractual provisions. You should look at the Terms regularly. We will post notice of modifications to these Local Services Additional Terms at ads.google.com/localservices/provider/terms, and prior to any change Google will provide you with at least 15 days notice, if required by applicable law, of such change either via email, push notification, or similar method. You agree to monitor the email address(es) and/or device(s) on which You have registered to use the Local Services platform. Changes will not apply retroactively. Google may ask you to acknowledge your acceptance of material changes to these Terms. Repeated notice of such changes, in combination with your continued participation on the Local Services platform, may be considered the equivalent of your acceptance of such changes. If you do not agree to any modified terms, you must discontinue your Use of Local Services and the Local Services platform. Google may delegate any of its rights or obligations under the Terms to its affiliates.
  14. Complaints. Internal Complaint Handling System. If you have any questions or complaints regarding Local Services you can contact us here.
  15. Dispute Resolution. You may also apply to resolve a dispute under these Terms with mediation. Find more details about the mediators we are willing to engage with and instructions about how to request mediation here. Except as required by applicable law, mediation is voluntary and neither you nor Google is obliged to settle disputes through mediation.

September 11, 2020