// Encyclopedia

A Web page that provides custom content for the user based on the results of a search or some other request. Also known as "dynamic HTML" or "dynamic content," the "dynamic" term is used when referring to interactive Web pages created for each user in contrast to the billions of static Web pages that do not change.

Old Hat But Not Called Dynamic
For decades, query programs and report program generators have delivered custom content to users based on their requests. The results are, in fact, "dynamically created" by the query and report applications. However, the "dynamic" word was not as widely associated with these common business programs as they are with individualized content from the Web today.