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Asia Pacific
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No Results
2015 Rank
Brand
Brand Name
Region/Country
Sector
Brand Value
Change in Brand Value
01
Apple
The Americas
United States
Technology
170,276 $m
+43%
02
Google
The Americas
United States
Technology
120,314 $m
+12%
03
Coca-Cola
The Americas
United States
Beverages
78,423 $m
-4%
04
Microsoft
The Americas
United States
Technology
67,670 $m
+11%
05
IBM
The Americas
United States
Business Services
65,095 $m
-10%
06
Toyota
Asia Pacific
Japan
Automotive
49,048 $m
+16%
07
Samsung
Asia Pacific
South Korea
Technology
45,297 $m
0%
08
GE
The Americas
United States
Diversified
42,267 $m
-7%
09
McDonald's
The Americas
United States
Restaurants
39,809 $m
-6%
10
Amazon
The Americas
United States
Retail
37,948 $m
+29%
11
BMW
Europe & Africa
Germany
Automotive
37,212 $m
+9%
12
Mercedes-Benz
Europe & Africa
Germany
Automotive
36,711 $m
+7%
13
Disney
The Americas
United States
Media
36,514 $m
+13%
14
Intel
The Americas
United States
Technology
35,415 $m
+4%
15
Cisco
The Americas
United States
Technology
29,854 $m
-3%
16
Oracle
The Americas
United States
Technology
27,283 $m
+5%
17
Nike
The Americas
United States
Sporting Goods
23,070 $m
+16%
18
HP
The Americas
United States
Technology
23,056 $m
-3%
19
Honda
Asia Pacific
Japan
Automotive
22,975 $m
+6%
20
Louis Vuitton
Europe & Africa
France
Luxury
22,250 $m
-1%
21
H&M;
Europe & Africa
Sweden
Apparel
22,222 $m
+5%
22
Gillette
The Americas
United States
FMCG
22,218 $m
-3%
23
Facebook
The Americas
United States
Technology
22,029 $m
+54%
24
Pepsi
The Americas
United States
Beverages
19,622 $m
+3%
25
American Express
The Americas
United States
Financial Services
18,922 $m
-3%
26
SAP
Europe & Africa
Germany
Technology
18,768 $m
+8%
27
IKEA
Europe & Africa
Sweden
Retail
16,541 $m
+4%
28
Pampers
The Americas
United States
FMCG
15,267 $m
+8%
29
UPS
The Americas
United States
Logistics
14,723 $m
+2%
30
Zara
Europe & Africa
Spain
Apparel
14,031 $m
+16%
31
Budweiser
The Americas
United States
Alcohol
13,943 $m
+7%
32
eBay
The Americas
United States
Retail
13,940 $m
-3%
33
J.P. Morgan
The Americas
United States
Financial Services
13,749 $m
+10%
34
Kellogg's
The Americas
United States
FMCG
12,637 $m
-6%
35
Volkswagen
Europe & Africa
Germany
Automotive
12,545 $m
-9%
36
NESCAFÉ
Europe & Africa
Switzerland
Beverages
12,257 $m
+7%
37
HSBC
Europe & Africa
United Kingdom
Financial Services
11,656 $m
-11%
38
Ford
The Americas
United States
Automotive
11,578 $m
+6%
39
Hyundai
Asia Pacific
South Korea
Automotive
11,293 $m
+8%
40
Canon
Asia Pacific
Japan
Electronics
11,278 $m
-4%
41
Hermès
Europe & Africa
France
Luxury
10,944 $m
+22%
42
Accenture
The Americas
United States
Business Services
10,800 $m
+9%
43
L'Oréal
Europe & Africa
France
FMCG
10,798 $m
+6%
44
Audi
Europe & Africa
Germany
Automotive
10,328 $m
+5%
45
Citi
The Americas
United States
Financial Services
9,784 $m
+12%
46
Goldman Sachs
The Americas
United States
Financial Services
9,526 $m
+9%
47
Philips
Europe & Africa
Netherlands
Electronics
9,400 $m
-8%
48
AXA
Europe & Africa
France
Financial Services
9,254 $m
+14%
49
Nissan
Asia Pacific
Japan
Automotive
9,082 $m
+19%
50
Gucci
Europe & Africa
Italy
Luxury
8,882 $m
-14%
51
Danone
Europe & Africa
France
FMCG
8,632 $m
+5%
52
Nestlé
Europe & Africa
Switzerland
FMCG
8,588 $m
+7%
53
Siemens
Europe & Africa
Germany
Diversified
8,553 $m
-1%
54
Allianz
Europe & Africa
Germany
Financial Services
8,498 $m
+10%
55
Colgate
The Americas
United States
FMCG
8,464 $m
+3%
56
Porsche
Europe & Africa
Germany
Automotive
8,055 $m
+12%
57
Cartier
Europe & Africa
France
Luxury
7,924 $m
+6%
58
Sony
Asia Pacific
Japan
Electronics
7,702 $m
-5%
59
3M
The Americas
United States
Diversified
7,243 $m
+17%
60
Morgan Stanley
The Americas
United States
Financial Services
7,083 $m
+12%
61
Visa
The Americas
United States
Financial Services
6,870 $m
+15%
62
adidas
Europe & Africa
Germany
Sporting Goods
6,811 $m
-8%
63
Thomson Reuters
The Americas
Canada
Media
6,583 $m
-12%
64
Discovery
The Americas
United States
Media
6,509 $m
+6%
65
Panasonic
Asia Pacific
Japan
Electronics
6,436 $m
+2%
66
Tiffany & Co.
The Americas
United States
Luxury
6,306 $m
+6%
67
Starbucks
The Americas
United States
Restaurants
6,266 $m
+16%
68
Adobe
The Americas
United States
Technology
6,257 $m
+17%
69
Prada
Europe & Africa
Italy
Luxury
6,222 $m
+4%
70
Santander
Europe & Africa
Spain
Financial Services
6,097 $m
+13%
71
Xerox
The Americas
United States
Business Services
6,033 $m
-9%
72
Caterpillar
The Americas
United States
Diversified
5,976 $m
-12%
73
Burberry
Europe & Africa
United Kingdom
Luxury
5,873 $m
+5%
74
Kia
Asia Pacific
South Korea
Automotive
5,666 $m
+5%
75
KFC
The Americas
United States
Restaurants
5,639 $m
-7%
76
Mastercard
The Americas
United States
Financial Services
5,551 $m
+17%
77
Johnson & Johnson
The Americas
United States
FMCG
5,533 $m
+7%
78
Shell
Europe & Africa
Netherlands
Energy
5,530 $m
-12%
79
Harley-Davidson
The Americas
United States
Automotive
5,460 $m
+14%
80
DHL
The Americas
United States
Logistics
5,391 $m
+6%
81
Sprite
The Americas
United States
Beverages
5,365 $m
-5%
82
LEGO
Europe & Africa
Denmark
FMCG
5,362 $m
New
83
John Deere
The Americas
United States
Diversified
5,208 $m
+2%
84
Jack Daniel's
The Americas
United States
Alcohol
5,161 $m
+6%
85
Chevrolet
The Americas
United States
Automotive
5,133 $m
+2%
86
FedEx
The Americas
United States
Logistics
5,130 $m
+16%
87
Land Rover
Europe & Africa
United Kingdom
Automotive
5,109 $m
+14%
88
Huawei
Asia Pacific
China
Technology
4,952 $m
+15%
89
Heineken
Europe & Africa
Netherlands
Alcohol
4,822 $m
+14%
90
MTV
The Americas
United States
Media
4,763 $m
-7%
91
Ralph Lauren
The Americas
United States
Apparel
4,629 $m
-7%
92
Johnnie Walker
Europe & Africa
United Kingdom
Alcohol
4,540 $m
-6%
93
Corona
The Americas
Mexico
Alcohol
4,456 $m
+2%
94
Smirnoff
Europe & Africa
United Kingdom
Alcohol
4,407 $m
-4%
95
Kleenex
The Americas
United States
FMCG
4,330 $m
-7%
96
Hugo Boss
Europe & Africa
Germany
Apparel
4,270 $m
+3%
97
PayPal
The Americas
United States
Financial Services
4,251 $m
New
98
MINI
Europe & Africa
United Kingdom
Automotive
4,243 $m
New
99
Moët & Chandon
Europe & Africa
France
Alcohol
4,131 $m
New
100
Lenovo
Asia Pacific
China
Technology
4,114 $m
New
