Global Media Habits 2010

How media is consumed around the world, from mature markets where traditional media use is shrinking to emerging ones eagerly embracing old and new alike. Power Point slides included.

December 6th, 2010

By Greg Lindsay

26 pages; Power Point Slides

While most of us have been obsessed with the carnage in the American and European media markets over the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming across the board. This is as true for television and newspapers as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history. The data contained in these pages isn't concerned with ad spending or the profit and loss of media giants. This is a study of how media are actually being consumed around the world. This white paper includes 24 charts and 14 Power Point-ready slides to download.

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