Mobile Marketing Q3: What Marketers Need to Know About Mobile Metrics

Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.

August 22nd, 2011

By Kathryn Koegel

The Creativity Report: Getting Great Work

The Eight Habits of Highly Creative (And Effective) Marketers and a round up of the best work of the second quarter.

August 8th, 2011

By Editors of Creativity

Hispanic Fact Pack 2011

Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.

July 25th, 2011

By Ad Age Data Center

Shopper Marketing Q3: Learning What Motivates Shoppers

ISSUE 3 IN SERIES: Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.

July 25th, 2011

By Lisa Terry

The New Wave of Affluence

Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.

May 23rd, 2011

By David Hirschman

Mobile Marketing Q2: Couponing

ISSUE 2 IN SERIES: What Marketers Need to Know About Mobile Coupons. How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.

May 9th, 2011

By Kathryn Koegel

Shopper Marketing Q2: Search, Social, Mobile

ISSUE 2 IN SERIES: The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?

April 18th, 2011

By Ken Schept

50 and Up: What's Next?

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.

April 4th, 2011

By Marissa Miley

The Creativity Report: 2011 First Quarter Creative Brief

This is the first issue in a new series highlighting the most notable brand work and ideas that will influence marketing, as well as an in-depth examination of tech talent in the creative process. Buy just this single copy here.

March 28th, 2011

By the editors of Creativity

The Creativity Report: The Series

A quarterly series of creative briefs that explores the most notable and break-through ideas and campaigns. Subscribe here to recieve all four in 2011.

March 28th, 2011

By the editors of Creativity

What You Need to Know About Mobile Marketing 2011

A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.

March 14th, 2011

By Kathryn Koegel

Mobile Marketing Q1: Location-Based Services

What Marketers Need to Know About Location-Based Services Order a single copy.

February 28th, 2011

By Kathryn Koegel

Mobile Marketing: The Series

Subscribe to receive all four issues of the quarterly trend reports, including this first one.

February 28th, 2011

By Kathryn Koegel

The Economics of Online Video 2011

Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.

February 14th, 2011

By Laura Rich

Shopper Marketing Q1: Racing Along the Path to Purchase

First in a series of quarterly reports in 2011 on Shopper Marketing, this report examines relationships between marketers, retailers and advertising agencies and how to best structure shopper marketing practices.

January 10th, 2011

By Ken Schept

Global Media Habits 2010

How media is consumed around the world, from mature markets where traditional media use is shrinking to emerging ones eagerly embracing old and new alike. Power Point slides included.

December 6th, 2010

By Greg Lindsay

The Dots: Global Accounts, Multinational Agency Network Assignments

Where top agency networks work for their global clients in 2010

December 6th, 2010

By Ad Age Data Center

2010 Creativity's Awards Report

Creativity Awards Report: The Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.

October 24th, 2010

By the editors of Creativity

Building Brands Online

Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media

October 10th, 2010

By Kathryn Koegel

Moving the Metal: How Automotive Dealers Can Take Advantage of Social Media

Joint white paper from Ad Age Insights and Automotive News gives dealers a blueprint for how to use social media and case studies of campaigns. Power Point slides included.

August 16th, 2010

By Jim Henry

What You Need to Know About the iPad

This white paper on the iPad examines ad strategies and branded apps, the e-reader market, expectations, actual sales, sales projections, challenges and opportunities that this new platform brings. Power Point slides included.

August 9th, 2010

By Caroline Waxler

Hispanic America 2010

A report on the demographic trends and spending behaviors of the Hispanic consumer, a fast growing and vital part of the U.S. consumer economy based on U.S. Census Bureau data. Power Point slides included.

July 26th, 2010

By Peter Francese

Hispanic Fact Pack 2010

Ad Age's seventh annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.

July 26th, 2010

By Ad Age Data Center

What small and midsize businesses need to know about marketing: Your questions answered

Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.

July 12th, 2010

Social Activism 2.0

Ad agency TBWA Chiat Day presents original research on the attitudes of young adults toward companies that engage in cause marketing.

June 28th, 2010

By Eliza Esquivel

World's Hottest Brands

Ad Age Insights global report on 30 brands connecting with consumers on a worldwide, regional and local level.

June 14th, 2010

The Reality of the Working Woman

With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.

June 6th, 2010

By Mya Frazier

Shopper Marketing

In-store marketing accounts for nearly 60% of the dollars manufacturers spend to get their products noticed on the shelf. This Ad Age Insights white paper provides a blueprint for how retailers and marketers can work together to sell more.

May 3rd, 2010

By George Wishart

The On-Demand Generation

The On-Demand Generation: tweens, teens and young adults expect to get the content they want, when they want it and where they want it. This Ad Age Insights white paper explains how to reach them.

April 12th, 2010

By Beth Snyder Bulik

How to Improve Your Search Engine Optimization

Search Engine Optimization is more than just figuring out how your site can perform well in organic search rankings -- it can also improve your site's overall performance.

April 12th, 2010

By C.J. Newton

Dumenco's State of the Media Report

From social media to search, print, broadcast and beyond, where ad-supported media stands now and where it's going.

April 4th, 2010

By Simon Dumenco

Upside: Marketing for a Recovery

Since 1971, marketers have seen seven periods of recession and recovery. Who survived and thrived, and why? This look back through 80 years of Ad Age archives finds the brands that made the right bet when times were tough.

March 29th, 2010

By Jon Lafayette

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

March 15th, 2010

By Laura Rich

The New Female Consumer: The Rise of the Real Mom

Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.

November 16th, 2009

By Marissa Miley and Ann Mack

2010 America

What marketing and advertising professionals need to know about the biggest market research project of the decade: the Census Bureau's 2010 census.

October 12th, 2009

By Peter Francese

Hispanic Fact Pack

Data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Hispanic market leaders include Procter & Gamble, People en Espanol, Univision, Dieste, Vidal Partnership. Also includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.

July 26th, 2009

By Ad Age DataCenter

Winning Consumers In China

The Top 10 Things Marketers Need to Know to Succeed in the World's Fastest Growing Market.

May 1st, 2009

By Normandy Madden

The Marketing and Media Opportunities in Recession

Using the past recessions of the 1930s, 70s and 80s as prologue, Bradley Johnson conducts perhaps the most in-depth study ever into how and where marketing and media has succeeded during downturns.

January 5th, 2009

By Bradley Johnson

How Commercial Ratings Changed the $70 Billion TV Market

Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.

October 13th, 2008

By Claire Atkinson