Special Report
Leading National Advertisers
See Comprehensive Rankings of the 100 LNA, Including Spending By Category and Top Spenders By Medium
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Top companies and their properties, award winners and more
Marketer Family Trees (June 2011)
Ad spending, brands, agencies and executives of the 100 Leading National Advertisers 2011
2010 half year edition (Dec. 2010)
2010 edition (June 2010)
2009 half year edition (Dec. '09)
2009 edition (June '09)
2008 edition (Dec. '08)
Global Marketers 2010
By media spending in more than 95 markets
2009 edition
Media Family Trees 2010
Profiles and major holdings of the nation's 100 Leading Media Companies and results by media sector
2009 edition
2008 edition
Agency Family Trees 2011
Holdings of the world's top 50 agency companies
2010 edition
2009 edition
2008 edition
Digital Family Trees 2011
Interactive ventures of top media and agency companies. Data on digital marketing.
2010 edition
2009 edition
2008 edition
Creativity's 2010 Awards Winners List
The definitive online tally of the best agencies, brands, creatives, production companies and directors, according to a weighted tabulation of the major advertising awards shows.
2009 edition (Sept. '09) 2008 edition (Aug. '08)
Current AdMarket 50 Stock Prices
The Advertising Age/Bloomberg AdMarket 50 index tracks the stocks of 50 major marketer, media and agency companies.
Top marketers, industry totals, company profiles, more
100 Leading National Advertisers 2011
100 LNA archive 1997 to present
Featuring comprehensive ad spending estimates, top 200 megabrands, U.S. ad spending totals and more.
Marketer Trees 2011 (June 2010)
Ad Age's interactive database of the nation's top 100 advertisers, including ad spending, brands, agencies and key executives. The 100 Leading National Advertisers are profiled and shown with major marketing divisions.
Global Marketers 2010
Global Marketers archive 1997 to present
World's top advertisers by measured media and top 10 by country. Also: Global Accounts (or Dots).
Coen's Annual Spending Totals 1997 to 2002
From Magna Global's Robert J. Coen. More current data are among 100 Leading National Advertisers, above. (Look for tables headlined "Total U.S. Ad Spending By Media")
Advertising to sales ratios by industry 1997 to present
From Schonfeld & Associates
Top 200 Megabrands
Top brands ranked by measured U.S. media spending.
Data on media companies and media properties.
100 Leading Media Companies 2010
100 Leading Media Companies reports 1997 to present
The nation's largest media companies based on net U.S. media revenue.
Media Family Trees
Nation's largest media companies by net U.S. media revenue. Includes significant TV, cable, print and digital holdings.
TV Market Facts
Facts and Data on TV
Publishers Information Bureau 2001 to present
Rankings of magazines by pages and dollars.
Magazine Circulation Rankings 1998 to present
Semi-annual rankings of magazines by average circulation.
Newspaper Circulation Rankings 1999 to present
Semi-annual rankings of newspapers by average circulation.
Magazine 300 reports 1998 to 2008
Ad Age's annual ranking of the top 300 magazines in the U.S. by total gross revenue. (discontinued after the 2008 edition)
Consumer Magazine Linage 1996 to 2004
Quarterly rankings of magazines by ad space sold.
Ten Hot Media Markets, an archive
A ranking of the ten largest media markets by media revenue per household. Most recently published: July 24, 2000.
Agency Report 2011
Agency Report archive 1998 to present
A global overview of the advertising agency business. Includes media agencies, digital agencies, search agencies, direct marketing and promotion shops.
Agency Family Trees 2011
An interactive database, including holdings of the World's Top 50 Agency Companies.
Agency Report Quesionnaires
Want your agency included in the 2011 Ad Age Agency Report? Download the questionnaire here.
Ad Industry Jobs
Monthly data on advertising and media employment, in Excel
Executive Compensation 2008
Executive Compensation reports 1999 to 2008
Ad Age's survey of executive salaries and compensation trends throughout advertising, marketing and media. Includes top executive pay by industry category.
Includes Fact Packs, AdMarket 50 and other data
Annual 2011
The new year won't be easy, but there are reasons to be hopeful. We hope you find Annual 2011 a useful reference as you prepare for the new year.
Annual 2010
Annual 2009
Annual 2008
Annual 2007
Fact Pack 2006
Fact Pack 2005
Fact Pack 2004
Fact Pack 2003/2002
Fact Pack is a digest-sized synopsis of the year's data, with links to comprehensive reports on
advertisers, media and agencies, in PDF format.
Hispanic Fact Pack 2011
A guide to the U.S. Hispanic market, including demographics, agencies, creative awards. Fact Packs can be purchased for an additional cost of $29.
Hispanic Fact Pack 2010
Hispanic Fact Pack 2009
Hispanic Fact Pack 2008
Hispanic Fact Pack 2007
Hispanic Fact Pack 2006
Hispanic Fact Pack 2005
Hispanic Fact Pack 2004
Search Marketing 2009
Guide to Search Marketing, including search engine market share, top keywords, online retail drivers and more.
Search Marketing reports 2006 to 2009
Digital Marketing and Media Fact Pack 2007
A 52-page guide to data on the digital world in PDF format. Vital statistics on new trends in online video, blogs, mobile and more.
Interactive Marketing and Media Fact Pack 2006, including demographics, advertisers, agencies, creative awards and more.
AdMarket 50
Advertising Age/Bloomberg AdMarket 50 index tracks stocks of 50 publicly traded marketer, media and agency companies. This market capitalization-weighted index launched in May 2000.
DataCenter Columns
Weekly column on topics including employment, new-business rankings and media usage, with extended downloadable data. This column ran from 2007 through early 2009.
Selected timelines showing history of advertising, media and marketing
TV's Share of U.S. Advertising, 1948 to 2010
TV's portion of ad spending since the dawn of television.
Published: April 18, 2011
Old and Improved: Relationships That Last for a Century
Clients and Agencies Cite Trust, Respect, Adaptation. If There's a Problem, Change the People, not the Shop
Published: February 14, 2011
From the Great Depression Through the Great Recession: A Brief History of Marketing
A Look at 80 Highlights From Ad Age's First 80 Years, Compiled From Our Archives, Ad Age's Encyclopedia of Advertising and Additional Research
Published: March 29, 2010
Up in Smoke: Documents From the Annals of Tobacco Marketing
A Collection of Internal Memos, Press Releases and Reports That Changed the Way Cigarettes Were Sold
Published: March 29, 2010
How GE Birthed NBC in 1926
Timeline: The Peacock Network's Many Owners
Published: December 07, 2009
Special Report: McDonald's 50th Anniversary
McDonald's Timeline
McDonald's has come a long way from a purveyor of 15-cent hamburgers to a multinational marketer whose annual revenue exceeds the gross domestic product of Belarus, the 100th country to be blessed with a McDonald's restaurant. From San Bernardino to Beijing, here's how the premier fast-feeder has evolved over the last half-century.
Published: July 25, 2005
75 Years of Ideas
The 75 Moments - A Timeline
Key events from Ad Age's first 75 years
Published: March 28, 2005
Advertising History, 1704 to 1999.
From Advertising Age's "The Advertising Century" Special Issue
Published: March 29, 1999
Agency executives
Ad Age is now offering its annual update of exclusive agency executive listings for purchase and download.
Download names, titles and contact information for more than 3,000 agency executives from the nation's 900 largest advertising/marketing-services agencies. Also included: top executives at the nation's 50 largest digital agencies; 50 largest promotion agencies; 25 largest CRM/direct-marketing agencies; and 25 largest public-relations agencies.
The list includes top executives and the agency's URL, main address and phone number. Where applicable, the list also includes top creative, media and digital/technology execs. It is available as an Excel download for mail-merging or importing into the leading contact management software platforms. Email addresses are not included.
Information for the lists was gathered as part of Agency Report 2011 and is current as of April 2011.
Subscribers to the Ad Age DataCenter can purchase the spreadsheet for $1,500; $1,750 for non-DataCenter subscribers.
View a free sample of the data.
To subscribe to Ad Age or learn more about an Ad Age subscription, please visit the subscription center.
Marketing executives
Ad Age's semi-annual update of exclusive marketer executive listings is sold separately. Download names, titles and contact information for more than 2,000 marketing executives at the 100 Leading National Advertisers.
The list includes top executives, CMOs and division-level management and the main addresses and phone numbers for division offices. It is available as an Excel download for mail-merging or importing into the leading contact management software platforms. E-mail addresses are not included.
Information for the list was gathered as part of 100 Leading National Advertisers 2011 and is current as of June 2011.
Subscribers to the Ad Age DataCenter can download the spreadsheet for $750; $1,000 for non-subscribers.
View a free sample of the data.
To subscribe to Ad Age or learn more about an Ad Age subscription, please visit the subscription center.
See Comprehensive Rankings of the 100 LNA, Including Spending By Category and Top Spenders By Medium
Explore the Database of the 100 Leading National Advertisers
Primary holdings of the world's top 50 agency companies by 2010 worldwide revenue. Agencies listed by network. Includes links to related AdAge.com content.
Interactive ventures of media and agency companies. Data on digital marketing.
Key stats and rankings; quick access to facts on marketers, media, jobs, stocks, search and agencies
Markets Outside U.S. Capture 61% of Spending. New No. 3 Ad Market: China
Ad Age's 30th annual ranking of the 100 Leading Media Companies, by net U.S. media revenue.
Premium Content for DataCenter subscribers: Media Family Trees 2010 database, including profiles, holdings, revenue and articles links for the Media 100.
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
The Eight Habits of Highly Creative (And Effective) Marketers and a round up of the best work of the second quarter.
Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Inclu... More
ISSUE 3 IN SERIES: Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you n... More
Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of ma... More
ISSUE 2 IN SERIES: What Marketers Need to Know About Mobile Coupons. How mobile devices and new promotional opportunities are creating consumer excite... More
ISSUE 2 IN SERIES: The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupte... More
Current prices for 50 publicly traded marketer, media and agency companies.
Agency Report 2012 will cover more than 900 agencies including ad, marketing-services, digital, media and PR. If your agency didn't receive a questionnaire, email
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