China

China Overtakes U.S. as Largest Market for PCs

China Overtakes U.S. as Largest Market for PCs

The estimates highlight the growing importance of China's consumers to the global economy after the country passed the U.S. in 2009 as the largest auto market.

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Travel Marketers Aren't Prepared for Flood of Affluent Chinese Tourists
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Travel Marketers Aren't Prepared for Flood of Affluent Chinese Tourists

Global hotel chains, airlines and luxury retailers can expect millions of new customers from China in coming years, but video show "Thoughtful China" reports that few Western companies are prepared for this influx or have a clear understanding of exactly what Chinese tourists expect for their yuan.

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The GM Story: How Business Really Gets Done in China
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The GM Story: How Business Really Gets Done in China

Michael Dunne's lively account of GM's difficult adjustment to China's brand of capitalism is a fun and informative read for anyone who wants to know how business really gets done in China.

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Guiyang Becomes Second Chinese City to Cap Auto Sales

Guiyang, the capital of southwest China's Guizhou province, has become the second Chinese city to control sales of new cars in a bid to ease traffic congestion, after a similar quota system was imposed in Beijing in January.

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Chinese Car Brands' Share Is Shrinking Without Incentives

Domestic Chinese automakers have enjoyed strong sales and a rising market share over the past two years. But with incentives gone and brand image down, the party is over.

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Ad Age China Archives

FYI 1.26.2011

O&M; launches IPhone app; Hisense hires TBWA; TBWA appoints Michael Donohue and Tan Yan Chay; BBH's Christine Ng will be honored on a Chinese stamp; Jiangxi Mate Best appoints Maxus, Guangzhou, and You On Demand forms joint venture with CCTV.

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At Pepsi, Old Rules of Marketing Don't Apply

Three years can seem like a professional lifetime in fast-moving China. Just ask PepsiCo's Richard Lee, who returned to Shanghai last summer as chief marketing officer for Greater China, in charge of marketing and portfolio management of the company's food and beverage brands. Mr. Lee spoke with Ad Age Editor Abbey Klaassen and Asia Editor Normandy Madden in Shanghai about his plans for Greater China.

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Chinese 'Ants' Struggle to Find Work

Many of China's recent college graduates are educated but jobless. They live in dilapidated warrens outside big cities like Beijing, which has earned them the nickname "ants." Anxious parents and nervous government officials alike are concerned about this group, but marketers have unwisely ignored them, says O&M;'s Kunal Sinha.

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Five Tips for Luxury Marketers in China

China is expected to surpass the U.S. to become the world's second-largest consumer of luxury goods in the coming decade, perhaps within the next five years. According to the Hurun Report, China has 875,000 affluent consumers with more than RMB 10 million ($1.47 million). Reaching those consumers isn't easy, says Chloe Reuter. She offers five tips for luxury marketers in China.

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China Will Become No. 1 Tourist Market Within Seven Years

China will become the world's largest inbound and outbound tourist market within five to seven years, according to UN World Tourism Organization Secretary General Taleb Rifai. China received 53 million foreign visitors in 2010, putting the country in third place after overtaking Italy three years ago. The China Tourism Academy, meanwhile, reports that by 2015, China will become the number one source of international tourists, with 100 to 130 million visitors traveling to foreign countries, where they will spend an estimated $150 billion. The China Tourism Academy forecasts that 57 million Chinese visitors will spend close to $68 billion in foreign countries this year. In 2010, 54 million Chinese traveled abroad, spending approximately $55 billion, a 60% increase since 2005. Source: Xinhua News Agency

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FYI 1.19.2011

Haier appoints JWT, Shanghai; WE hires Arthur Yu; Pernod Ricard launches an integrated campaign for Martell Noblige cognac; BBDO promotes Hans Lopez-Vito in Shanghai; Ford plans to launch a design studio in China; Honda's China JV will launch Everus car brand; SinoMedia partners with MediaCorp for Chinese ad sales; and Reuters signs global distribution deal with CCTV.

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Brand Preferences for Rich Chinese

The average Chinese millionaire spends about RMB 2.5 million ($379,700) per year, according to the latest study from Hurun Report, which has tracked the consumption habits and lifestyle trends of China's highest net worth individuals for the past seven years.

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O&M; and PHD Stay Ahead in New Business Wins

Ogilvy & Mather and PHD maintained their lead in new business wins through the end of 2010.

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