Latest Media and Marketing News - Advertising Age

Latest Media and Marketing News

Justin Timberlake Wants You to Take His Facebook Profile Picture

The singer, actor and investor has teamed up with Los Angeles digital agency Talenthouse to launch a photography contest aimed at building buzz for the upcoming sci-fi thriller "In Time."

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Why 'Frictionless' Media Sharing on Facebook Misses the Point

Why 'Frictionless' Media Sharing on Facebook Misses the Point

Mark Zuckerberg's notion of "frictionless sharing" for media is problematic, according to Slate's Farhad Manjoo. Just because you play a Chumbawumba song doesn't mean you recommend it. This is the Best Media Writing of the Week.

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The Ad Age Pop Thermometer

What better way to kick off the fall than with another reading from our interactive list of what's Trending, Trailing and Tired in pop culture and media?

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Retooled Facebook Could Give Brands More Ways to Reach Consumers

While it's unclear exactly what brand pages will look like, the new Facebook may give them more ways to approach consumers on the social-media service.

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Ads for PG-13 Movies in Kids' Media? Motion Picture Association Says for These Films, It's Fine

Ads for PG-13 Movies in Kids' Media? Motion Picture Association Says for These Films, It's Fine

The Children's Advertising Review Unit, part of the ad industry's self-regulatory effort, notified the MPAA about ads in kids' media promoting the PG-13 "Transformers," "Captain America" and "Green Lantern" movies. The MPAA said everything is fine.

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'X Factor' Ratings? Underwhelming. Social-Media Buzz? Also Meh.

"Modern Family" wasn't far behind "The X Factor" for social-media chatter last night, even though "Modern Family" ran half as long. But at some points "X Factor" sponsor Pepsi saw 10 times or more its normal level of mentions on Twitter.

GetGlue's Top 10 Most Checked-In TV Shows of the Week [New Chart!]

GetGlue's Top 10 Most Checked-In TV Shows of the Week [New Chart!]

In the first installment of Ad Age's new weekly chart tallying the top 10 TV shows on GetGlue's entertainment check-in service, vampires rule.

Social-Media Smackdown: Packers Fans vs. Saints Fans

Social-Media Smackdown: Packers Fans vs. Saints Fans

In honor of last night's NFL opener, here's what Packers and Saints fans like to watch on TV when they're not watching football.

Trendrr.tv's Top 10 Most Anticipated New Fall TV Shows

Trendrr.tv's Top 10 Most Anticipated New Fall TV Shows

If social media buzz reflects anything about viewers' interest in new shows, ABC's "Once Upon a Time" is in great position for its Oct. 23 premiere.

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NBC's Non-Social-Media Campaign Is Trying to Stalk You Into Watching 'Whitney' (Good Luck With That)

NBC's Non-Social-Media Campaign Is Trying to Stalk You Into Watching 'Whitney' (Good Luck With That)

Sure, NBC is heavily promoting "Whitney" with TV and social media, but it's also been hard to escape the outdoor and print campaigns for the show.

How 'X Factor' Looked to a Member of the 'American Idol' Faithful

How 'X Factor' Looked to a Member of the 'American Idol' Faithful

The debut of "X Factor" got 12.1 million viewers, well below the last "American Idol" opener's 26.2 million. And what did "Factor" viewers see? More off-stage choreography than in all of "Dancing with the Stars."

NBC's 'Dateline' Pitch Plays Off the Audience Instead of Anchors

NBC's 'Dateline' Pitch Plays Off the Audience Instead of Anchors

NBC is trying to make its campaign for the 20th season of "Dateline" more about the audience and less about pitching anchors or headlines.

Pepsi Previews New Spots for 'X Factor'

Pepsi Previews New Spots for 'X Factor'

Some surprising music stars are featured in Pepsi's first commercial push around its $60 million tie-up with "X Factor," but the big surprise is the promotional push on the web around the show, which the company is still keeping under wraps.

Outsize Ratings For Sheen-Less 'Two and A Half Men'

Last night's return of "Two and a Half Men" delivered the biggest audience and highest rating among 18-to-49-year-olds in the show's history.

News Corp. Said to Pay $4.7 Million to Family, Charity in Milly Dowler Hacking Case

News Corp. Said to Pay $4.7 Million to Family, Charity in Milly Dowler Hacking Case

News Corp.'s U.K. unit agreed to pay 3 million pounds ($4.7 million) to settle claims that the News of the World tabloid hacked the mobile phone of a murdered schoolgirl, a person with knowledge of the matter said.

What's the Most Social of All Media?

Your Guide to Who Measures What in the Online Space

Sorting through the online measurement space can be confusing so Ad Age offers you a handy guide indicating which is right for you.

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Simon Cowell Needs at Least 26.2 Million Viewers for 'X Factor' Tonight. Are You in?

Simon Cowell Needs at Least 26.2 Million Viewers for 'X Factor' Tonight. Are You in?

The premiere episode of the Cowell-free 10th season of "American Idol" drew 26.2 million viewers in January. Anything less for the massively hyped "X-Factor" debut will surely be a huge disappointment.

Fox Goes (Extra) Indie: Watch the Extended Trailer for Zooey Deschanel's New Sitcom, Premiering Tonight

Fox Goes (Extra) Indie: Watch the Extended Trailer for Zooey Deschanel's New Sitcom, Premiering Tonight

Or if you don't have time, here's your executive summary: Young! Fresh! Outrageous! Offbeat! Adorable! Goofy! Positive! Vulnerable!

Does NBC's 'The Playboy Club' Deserve to Be 'Deposited in the Junk Shop of 20th-Century Life'?

Does NBC's 'The Playboy Club' Deserve to Be 'Deposited in the Junk Shop of 20th-Century Life'?

NBC's hourlong drama set in the Playboy Club debuts tonight, but Nora Ephron and others would rather see the clubs left behind.

7 Things You Need to Know About 'Social TV' Right Now

Why TV owns social and the breakdown of six other things you should be informed on in the social-media chatter about TV.

The CW's New Orphan-Witch-Vampire-Cupcake-Kitten Drama Is a Sure-Fit Hit

The CW's New Orphan-Witch-Vampire-Cupcake-Kitten Drama Is a Sure-Fit Hit

Yesterday's installment of the MediaWorks Guide to Fall TV suggested that maybe, just maybe, NBC's new parenting sitcom "Up All Night" had been focus-grouped into existence. I should have saved my cynicism for "The Secret Circle," which starts tonight on the CW.

Is This the Funniest, Most Relatable New TV Comedy This Fall? (Watch the Trailer)

Is This the Funniest, Most Relatable New TV Comedy This Fall? (Watch the Trailer)

For comedy fans, the mix of on-screen and producing talent behind NBC's "Up All Night" is kind of irresistible. And the premise: Well, if you're a parent -- it's ultra-relatable.

Sarah Michelle Gellar + Sarah Michelle Gellar = The CW's 'Ringer' (Watch the Trailer)

Sarah Michelle Gellar + Sarah Michelle Gellar = The CW's 'Ringer' (Watch the Trailer)

We've got our eye out for the shows that fans and critics seem to be the most buzzed about. Here's "Ringer," which returns Sarah Michelle Gellar to TV tonight on The CW.

The Astonishing AOL/Huffington Post Plan to Profit on the Backs of Unpaid 13-Year-Old Bloggers (Seriously)

The Astonishing AOL/Huffington Post Plan to Profit on the Backs of Unpaid 13-Year-Old Bloggers (Seriously)

The Huffington Post is prepping a new vertical called HuffPost High School, which will be edited by a paid 17-year-old but solicit unpaid posts from teenagers.

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Is a Dress Code Required for NBC's 'Prime Suspect'?

Is a Dress Code Required for NBC's 'Prime Suspect'?

Here's a bit of a head-scratcher: Why is the tough New York detective in NBC's new "Prime Suspect" wearing such a fashionable chapeau?

CBS Is Giving Hulu a Brief Kiss, Not a Bear Hug

Some people will say a new pact means CBS is finally falling for Hulu, but they'll be missing the point.

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MediaWorks Archives

A Style Blogger's Social-Media Footprint

Jamie Beck stepped up her social-media output as one of Tumblr's official New York Fashion Week bloggers, tweeting from the runway at Lincoln Center on her iPhone and shuttling back and forth to the room Tumblr rented for her in Midtown.

Are Porn Sites Hijacking Your Ad Dollars?

Porn generates a huge amount of online traffic. But did you know it also generates quite a bit of ad revenue, courtesy a number of click-laundering scams commonplace to the web today?

Social Media Status Key to Endorsements for Today's Celeb

Attention, celebrities: "Advertising agencies are asking more and more, 'How many fans on Facebook do you have? Are you on Google+? What's your Klout score?'"

Just How Bad Is 'Jersey Shore' for New Jersey's Brand?

The mayor of Seaside Heights, N.J., thinks MTV's 'Jersey Shore' was worth a state tax credit. So is the series really hurting the state's image?

Entertainment Weekly Adds Co-Viewing Platform for TV Shows from 'Glee' to Football

Entertainment Weekly hopes its new social TV section will attract a bigger social TV crowd with a wide range of series and the ability to time-shift the dialog if you time-shift your viewing.

Stewart as a D-bag, the Un-Googleable Man and a Journalist Apologizes

Some not-so-great confessions, excuses and accusations in journalism: it's the best media writing of the week.

News Corp. Phone Hacking Sees U.K. Lawmakers Regain Trust as Media Loses

News Corp.'s phone-hacking scandal has reversed a six-year trend of falling public trust in U.K. politicians, while undoing years of improving perceptions of journalists, according to a new poll.

Major Marketers Tell Radio What They Need

Sears CMO Eddie Combs wants radio to help him build on broader campaigns, not just slice his media budget more thinly. That's especially true when rising TV costs are also cannibalizing his budgets for other media, he said.

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Ad Age Whitepapers

The Evolution of Facebook Brand Fans

How and Why Users in Six Countries Choose to Interact with Brands on Facebook
Mobile Marketing Q3: What Marketers Need to Know About Mobile Metrics

Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
The Creativity Report: Getting Great Work

The Eight Habits of Highly Creative (And Effective) Marketers and a round up of the best work of the second quarter.
Hispanic Fact Pack 2011

Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Inclu... More
Shopper Marketing Q3: Learning What Motivates Shoppers

ISSUE 3 IN SERIES: Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you n... More
The New Wave of Affluence

Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of ma... More
Mobile Marketing Q2: Couponing

ISSUE 2 IN SERIES: What Marketers Need to Know About Mobile Coupons. How mobile devices and new promotional opportunities are creating consumer excite... More

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Special Report

Entertainment A-List 2011

Ad Age honors 10 who have created standout marketing programs and branded content for properties from 'Glee' to BET, and looks at the strategies behind them

Special Report

Digital A-List 2011

It isn't a top 10 list or a merit badge, but it is about the people changing the way we think about digital media and marketing.

Super Bowl 2011

Watch All the Super Bowl Ads

Your home for the latest on Super Bowl commercials, our Who's Buying What chart and all the marketing and media news around the big game

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