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Finally: Search Is Starting to Reward Creativity Over Shady Tactics
Some old school SEO tactics still stand, but they have shifted to favor authentic marketing over cheap trickery.
Round One: Ad Age Selects Six Startups for Mobile and Social Brand Hacks
At stake is $25,000 and the chance to work with major brand marketers.
Viral Ads: Tape-Maker Duck Pays Homage to 'Tron' With Light Cycle Scene Send-up
The video features Jay Maynard, better known as the 'Tron Guy' who became a viral sensation thanks to his self-made electroluminescent costume inspired by the movie.
Yep, Google Is Serious About Daily Deals
Just as Facebook and Yelp put the brakes on daily deals, Google is stepping on the accelerator by putting their offers where everyone will see them: Google.com.
How Brands Should Think About Facebook: a Loyalty Program
Surveys show Facebook fans want from brands are the sorts of things loyalty programs typically deliver: special offers, access to members-only events or programs and advance word on new products
Feds Sue To Block $39B AT&T;, T-Mobile Deal
The U.S. government sued to block AT&T; Inc.'s proposed $39 billion acquisition of T-Mobile USA Inc., saying the deal would "substantially lessen competition" in the wireless market. AT&T; shares fell as much as 5% as result.
Win Tickets to Digital West
Want a free ticket to Digital West? Great, because we're giving away two per week from now until the conference.
Wins or Warnings for Groupon? Clutter and Competition Thin the Daily Deals Space
Yelp is cutting its Yelp Deals staff by half while Facebook is giving up on daily deals altogether. Are these victories for Groupon or warning signs about its business model?
DoubleVerify Gets Another $33M in Funding
Online-advertising verification company DoubleVerify has announced a $33 million funding round led by JMI Equity and Institutional Venture Partners, a sign that the newish business of online-ad verifying is becoming more entrenched among online marketers.
Who Was Behind @Irene? An Agency, Of Course.
Hi, I'm @Irene. Who knew that having one of the few, coveted first-name handles would veer my usual opining about social media as a product strategist at HUGE into the voice of a threating storm headed right for the East Coast.
Which Marketers Should (and Shouldn't) Tap Social-Media Darling Tumblr
While Tumblr hasn't yet attained the primacy of a Facebook or Twitter in most marketers' social-media toolkits, it is catching on with fashion retailers and media outlets that connect with its highly visual method of storytelling.
Six Ways Retailers Are Using Mobile to Supplement the Store
More consumers are turning to tablets and smartphones to shop, but this back-to-school season major retailers are using mobile to drive traffic to stores, not necessarily to encourage online transactions.
Facebook's New Location Features Look Less Like Foursquare, More Like, Well, Facebook
One year in, Facebook is making some major changes to its location-based product. The new features look less like a Foursquare wannabe and more like an all-inclusive product that better reflects the way users actually use Facebook.
