Bob Garfield
Is John Winsor Bringing Industry Full Circle?
Victors & Spoils Founder on Difference Between Crowdsourcing and 'Expert Sourcing'
We aren't doing a good job of thinking and talking business first and marketing second.
PepsiCo's Quaker may prove an interesting test case in an attempt to woo Latino consumers.
I have been in a long-term relationship with multicultural marketing. And I feel like I'm still stuck with the word "boyfriend."
Parents in Australia may find themselves being pestered by their kids less when it comes to fast-food kids meals.
Clowns are fighting their creepy image, according to Huffington Post. "Fighting clowns? Oh, please someone help me escape!," responds coulrophobe.
Ad Age's Rupal Parekh and Abbey Klaassen sat down to brunch with "Top Chef's" Fabio Viviani to talk about his endorsement-deal philosophy, the chef with whom he'd most like to work and why his mother thinks Google is a TV network.
Are you a brand manager who has actually been following the proposed changes to top-level domains? Are you, perhaps, one of those losing sleep at night over the myriad headaches this may cause? Say, a domain name featuring .XXX?
One crusader wants to stop Miracle Whip's contest from tearing America apart.
In what could be a sign that creative directors are incredibly bored these days, a team at Element 79 in Chicago risked life and limb to train live bears to star in its latest TV campaign for Specialty Brands of America.
The No. 3 carrier has used ads to blast the AT&T;/T-Mobile merger before, but this time it's tapping its Virgin Mobile brand for something a bit, er, bitchier.
It's hard to tell exactly what the point is of Bieber's tomfoolery, but one thing is certain: He comes off looking like a jerk.
Even comic-strip babies aren't safe from the dreaded ... COMMERCIAL CLUTTER!
Yoplait is breaking a campaign for its Greek yogurt this week that features a guy busting out of a vending machine. Yeah, you read that right.
Orion Trading is partnering with the Avon Foundation as an official national sponsor of the 2011 Avon Walk for Breast Cancer, as part of the IPG Mediabrands agency's Gives Back program.
One person and one agency can make a difference. But collaborating with a group of partners can change a city. Hill Holliday's Joe Berkeley explains how.
Hoping to get Americans to be more aware about their use of water, Shelton Group has launched a PSA campaign, "Wasting Water Is Weird."
While natural disasters grab headlines, it's important to remember that their effects on communities remain long after the media focus has shifted. Sapient's Frank Schettino talks about the need long-term CSR efforts.
StumbleUpon is officially launching Stumbling for Good, a new advertising program to help nonprofits increase awareness and site traffic.
Digitas employees went to work last week to help their communities in New York and Philadelphia, volunteering as part of the company's Community Service Day program.
Are fears of greenwashing keeping your company from promoting its green achievements? Green marketing adviser Jacquelyn Ottman offers five steps for going green in a skeptical consumer environment.
Starcom USA's Chicago staff recently spent a day working to beautify the city as part of the Starcom Serves community service workday.
Much is made of how many people have dropped out of the labor force. What has generally not been reported is that most of those leaving the workforce over the past five years were either teenagers or age 65 or older. Marketers need to focus on where the money is.
Publishers and pundits talk a lot about the importance of reader engagement to the future of news. Here's some exclusive Ad Age/Ipsos Observer data to show why they are wrong. And why they're dead on.
Here are two candidates for consumers who, if they work together, could become the figurative cavalry riding in at the last minute to rescue our economy.
A recent survey found that a whopping 35% of men consider entrepreneurs to be their role models. Surprisingly, only 24% looked to athletes and a meager 8% accepted the figures held up by the media -- actors and entertainers -- as those to emulate.
While we've come to accept that millennial moms are uber-digital, what we don't often talk about is how that's going to shape the generation coming up after the millennials -- the iGen.
More than a third of local newspaper subscribers does so partly out of habit. Thankfully, less than 10% renew purely out of habit. In our monthly Ad Age/Ipsos Observer American Consumer survey, we dug a little into what the remaining newspaper subscribers are looking for when they sign up for the year. Here's what we found.
Ipsos Mendelsohn digs into generational trends among the affluent's media consumption.
We talked to consumers about the summer movie season and a near majority said that they were more excited about this year's crop of blockbusters than they were last year. But that hasn't yet translated into sales.
Apologies in advance, but what follows amounts to an ad -- an ad for a business that should not exist.
Petty exaction in advertising went online this week when a media executive sent an email to publishers soliciting freebies -- specifically, tickets to the U.S. Open -- for its Canon client.
Broken industry promises about safeguarding consumer privacy will yield demands for legislative and regulatory remedies, putting at grave risk the fragile business models undergirding the digital economy.
After blogs and Twitter users accused Nivea of racism for a print ad, the company yanked it and apologized on Facebook.
This year's ad for the AdColor Awards crosses from humor into fantasy.
While I enjoy and applaud seeing more Asians, Asian Americans and other people of color in broadcast commercials, I would prefer seeing them perform without resorting to tacky stereotypes, exaggerated foreign accents and broken English. There are so many ways to be humorous.
Are multicultural marketers losing the segmentation wars? That is, are they slowly and inexorably being sucked dry of their distinctness as they become more mainstream? Is cultural differentiation no longer the lever it was always thought to be?
Syncapse dug into the data on marketers' Facebook pages and unearthed several lessons for mistake-prone social-media marketers.
Google's proposed acquisition of Motorola Mobility is a multidevice play -- don't forget that Motorola is one of the largest suppliers of set-top boxes for the cable industry.
Ad Age said the pipes in mobile advertising are broken, thanks to device fragmentation, interoperability issues and ad serving and tracking challenges. They're not -- but they're definitely clogged. Here's what the industry is doing to get ad dollars flowing.
Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it's big news for online retailers and advertisers.
Paid media can deliver great results as well, but there's always the John Wanamaker problem: It's impossible to figure out which half being spent on advertising campaign is wasted.
Want to know how to use marketplace ads and sponsored stories to acquire and engage Facebook fans? Here's how.
Third-party vendors are giving marketers and publishers data and telling them that "it doesn't matter where the data came from. Just write us a check."
Yeah, right. Innovate like Apple. You can do it. Sure.
We don't see many marketing people calling the shots on products, names and distribution channels. Instead, marketing people tend to focus on "communications" issues.
Google has a little secret; Google+ is not currently its most popular social network.
Full ArticleThere is still a big gap when it comes to connecting social media engagement on Twitter with business goals.
Full ArticleI now firmly believe that YouTube is positioning itself to be a "super-bundle," sitting near the top of the emerging video hierarchy.
Full ArticleHaving played around with Google+ for a few weeks now, Shiv Singh, global head of digital, PepsiCo Beverages, shares his thoughts on the social platform and its role in the real-time marketing world.
Full ArticleIt's time for brands to act less like brands and more like, well, people.
Full ArticleWatch for Groupon and LivingSocial to cede lower end deals to Google, and for Facebook to emerge as a dark horse with the potential to scale its offerings.
Full ArticleNew moms of the millennial set are looking for triple-bottom-line returns on their purchases. Recyclebank's Samantha Skey offers five suggestions on marketing to these women.
Full ArticleFleet Laboratories has pulled the controversial talking-hand-puppet-vagina web ads for its Summer's Eve washes off YouTube, following considerable lampooning and complaints by some online commentators that the ads were racist.
Full ArticleVictors & Spoils Founder on Difference Between Crowdsourcing and 'Expert Sourcing'
Updated for 2011 with 41 Charts
It isn't a top 10 list or a merit badge, but it is about the people changing the way we think about digital media and marketing.
Still not quite sure what a check-in is? Stumped on how to increase Twitter followers? No worries: Ad Age to the rescue
Interactive ventures of media and agency companies. Data on digital marketing.
More from Ad Age: