Blogs & Columnists

You Know the Hispanic Consumer, but Do You Know Your Client?

You Know the Hispanic Consumer, but Do You Know Your Client?

We aren't doing a good job of thinking and talking business first and marketing second.

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Get Ready for the Battle of the Latino Basket

Get Ready for the Battle of the Latino Basket

PepsiCo's Quaker may prove an interesting test case in an attempt to woo Latino consumers.

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Can We Escape the Morass of Meaningless Multicultural Marketing Phrases?

Can We Escape the Morass of Meaningless Multicultural Marketing Phrases?

I have been in a long-term relationship with multicultural marketing. And I feel like I'm still stuck with the word "boyfriend."

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KFC in Australia Tries to Put Stop to 'Pester Power'

Parents in Australia may find themselves being pestered by their kids less when it comes to fast-food kids meals.

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Sorry Clowns, There Are Some Things Marketing Can't Fix

Sorry Clowns, There Are Some Things Marketing Can't Fix

Clowns are fighting their creepy image, according to Huffington Post. "Fighting clowns? Oh, please someone help me escape!," responds coulrophobe.

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Hey Nutella, Fabio Viviani Is Coming for You

Hey Nutella, Fabio Viviani Is Coming for You

Ad Age's Rupal Parekh and Abbey Klaassen sat down to brunch with "Top Chef's" Fabio Viviani to talk about his endorsement-deal philosophy, the chef with whom he'd most like to work and why his mother thinks Google is a TV network.

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Video: How to Keep Your Brand Off of .XXX

Video: How to Keep Your Brand Off of .XXX

Are you a brand manager who has actually been following the proposed changes to top-level domains? Are you, perhaps, one of those losing sleep at night over the myriad headaches this may cause? Say, a domain name featuring .XXX?

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National Review: Why Does Kraft Hate Children?

One crusader wants to stop Miracle Whip's contest from tearing America apart.

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Does a Bear Cook Pasta in the Woods? In New Ad, It Does

In what could be a sign that creative directors are incredibly bored these days, a team at Element 79 in Chicago risked life and limb to train live bears to star in its latest TV campaign for Specialty Brands of America.

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Sprint Pitches Roundabout Fit About AT&T, T-Mobile Deal

Sprint Pitches Roundabout Fit About AT&T;, T-Mobile Deal

The No. 3 carrier has used ads to blast the AT&T;/T-Mobile merger before, but this time it's tapping its Virgin Mobile brand for something a bit, er, bitchier.

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Justin Bieber to Apologize to Burger King, Wendy's in 3...2...1...

Justin Bieber to Apologize to Burger King, Wendy's in 3...2...1...

It's hard to tell exactly what the point is of Bieber's tomfoolery, but one thing is certain: He comes off looking like a jerk.

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Funny Pages Continue Assault on Advertising

Funny Pages Continue Assault on Advertising

Even comic-strip babies aren't safe from the dreaded ... COMMERCIAL CLUTTER!

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Yoplait's New Yogurt Spot Is Greek to Me

Yoplait's New Yogurt Spot Is Greek to Me

Yoplait is breaking a campaign for its Greek yogurt this week that features a guy busting out of a vending machine. Yeah, you read that right.

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Blogs & Columnists Archives

Where Orkut Is Still King And Why That's A Problem For Google

Google has a little secret; Google+ is not currently its most popular social network.

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Twitter Advertising: Four Marketers on How Their Campaigns Fared

There is still a big gap when it comes to connecting social media engagement on Twitter with business goals.

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How YouTube Wins in the Great Unbundling of Cable TV

I now firmly believe that YouTube is positioning itself to be a "super-bundle," sitting near the top of the emerging video hierarchy.

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Six Ways Google+ Is Winning -- and Losing

Having played around with Google+ for a few weeks now, Shiv Singh, global head of digital, PepsiCo Beverages, shares his thoughts on the social platform and its role in the real-time marketing world.

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Want to Tweet? First, Teach Your Brand to Speak

It's time for brands to act less like brands and more like, well, people.

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How to Win the Daily Deals War: 5 Key Strategies

Watch for Groupon and LivingSocial to cede lower end deals to Google, and for Facebook to emerge as a dark horse with the potential to scale its offerings.

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Five Tips on Marketing to the Millennial Mom

New moms of the millennial set are looking for triple-bottom-line returns on their purchases. Recyclebank's Samantha Skey offers five suggestions on marketing to these women.

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Summer's Eve Cleanses YouTube of Controversial Ad

Fleet Laboratories has pulled the controversial talking-hand-puppet-vagina web ads for its Summer's Eve washes off YouTube, following considerable lampooning and complaints by some online commentators that the ads were racist.

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