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Author

Ken Wheaton

Nivea Pulls Ad, Apologizes After Racism Accusations

Print Effort Featured a 'Re-Civilized' Black Man

After blogs and Twitter users accused Nivea of racism for a print ad, the company yanked it and apologized on Facebook.

Full Article 52 Comments
Author

Terry J. Soto

You Know the Hispanic Consumer, but Do You Know Your Client?

We've Separated Ourselves From the Bigger Strategic Picture

We aren't doing a good job of thinking and talking business first and marketing second.

Full Article 4 Comments
Author

Chiqui Cartagena

Get Ready for the Battle of the Latino Basket

Marketers Know the Real Skirmish Is at Retail -- Do Their Agencies?

PepsiCo's Quaker may prove an interesting test case in an attempt to woo Latino consumers.

Full Article 2 Comments
Author

Rochelle Newman-Carrasco

Can We Escape the Morass of Meaningless Multicultural Marketing Phrases?

The Words We Use Rarely Mean What They Should Mean

I have been in a long-term relationship with multicultural marketing. And I feel like I'm still stuck with the word "boyfriend."

Full Article 11 Comments
Author

Ken Wheaton

AdColor Trophy Will Get You a First-Class Seat

(According to This Ad for the Annual Awards)

This year's ad for the AdColor Awards crosses from humor into fantasy.

Full Article 0 Comments
Author

Bill Imada

Wireless Service Providers Elevate Profile of Asian Talent

More Advertisers Should Embrace Asian Actors Without Resorting to Stereotypes

While I enjoy and applaud seeing more Asians, Asian Americans and other people of color in broadcast commercials, I would prefer seeing them perform without resorting to tacky stereotypes, exaggerated foreign accents and broken English. There are so many ways to be humorous.

Full Article 5 Comments

Yuri Radzievsky

Is the 'Culture' in Multicultural Still Relevant?

We Deserve the Same Segmentation as the General Market

Are multicultural marketers losing the segmentation wars? That is, are they slowly and inexorably being sucked dry of their distinctness as they become more mainstream? Is cultural differentiation no longer the lever it was always thought to be?

Full Article 9 Comments
Author

Ken Wheaton

Super Bowl Spots and Their Creatives Even Less Diverse Than Ad Industry

But Study Finds a Very Slight Improvement Over Last Year

The number of advertisements from the game featuring a person of color as creative director went from zero in 2010 to a whopping four in 2011.

Full Article 4 Comments
Author

David Morse

Hispanic Marketers (and Agencies) Need to Put Language War Behind Them

If You Want to Build Business, Cue in on Culture Instead

The problem is that so much of the debate has focused on language and not enough on the "how to" of reaching U.S.-born Hispanics. What does being Hispanic mean to them?

Full Article 19 Comments
Author

Laurel Wentz

Canada's Eska Kills Ad After Complaints of Racism

CEO Apologizes for Spot By MDC Partners' KBS&P; Starring Faux Aboriginals

Canada's Eska natural spring water has killed a marketing campaign depicting a faux aboriginal tribe following a public outcry accusing the Quebec-based company of racism.

Full Article 0 Comments