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Author

Adrienne Waldo

Finally: Search Is Starting to Reward Creativity Over Shady Tactics

Time to Forget the Old SEO Gimmicks and Start Creating Good Content

Some old school SEO tactics still stand, but they have shifted to favor authentic marketing over cheap trickery.

Full Article 5 Comments
Author

David Teicher

Startups Need to Think About Brands & Marketers From Day One

Why Fred Wilson Is Wrong About a User-First Approach

When the brand-related product is thought out and well-executed, it doesn't detract from the user-experience, it augments it. When it's an afterthought, we end up with ads, sponsored pages and gimmicks -- or worse.

Full Article 4 Comments
Author

Josh Bernoff

The Meaning of Steve

What You Can Learn From a Man Who Changed the World Five Times

By my count, Steve Jobs changed the world five times. Five.

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Author

Michael Scissons

Four Things Mark Zuckerberg Should Tell Every CMO

The Biggest Mistakes Marketers Make on Facebook

Syncapse dug into the data on marketers' Facebook pages and unearthed several lessons for mistake-prone social-media marketers.

Full Article 32 Comments
Author

Josh Bernoff

Could Motorola Set-Top Boxes Become Google's TV Gatekeepers?

The Search Giant Just Invited Itself Into Your Living Room With $12.5B Deal

Google's proposed acquisition of Motorola Mobility is a multidevice play -- don't forget that Motorola is one of the largest suppliers of set-top boxes for the cable industry.

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Xavier Facon

No, the Pipes in Mobile Advertising Aren't Broken

We Don't Want Category to Start Looking Like Online Display

Ad Age said the pipes in mobile advertising are broken, thanks to device fragmentation, interoperability issues and ad serving and tracking challenges. They're not -- but they're definitely clogged. Here's what the industry is doing to get ad dollars flowing.

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Author

Jay Habegger

Why Amazon Is About to Become a Force in Online Advertising

Expect Other Retailers to Follow, Leveraging Their Data for Sales and Profit

Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it's big news for online retailers and advertisers.

Full Article 4 Comments
Author

Jim Louderback

Your Next Marketing Mashup: Paid, Owned and Earned Media

Getting All Three Right Isn't as Hard as It Sounds

Paid media can deliver great results as well, but there's always the John Wanamaker problem: It's impossible to figure out which half being spent on advertising campaign is wasted.

Full Article 8 Comments
Author

Hussein Fazal

A Six-Step Blueprint for Brand Advertising on Facebook

Taking Marketing on the Social Network Beyond Cost-Per-Fan

Want to know how to use marketplace ads and sponsored stories to acquire and engage Facebook fans? Here's how.

Full Article 2 Comments
Author

Alan Pearlstein

Online Advertisers: Do You Know Where Your Data Has Been?

Data Providers Keep It Murky, but That's Bad For Publishers and for Marketers

Third-party vendors are giving marketers and publishers data and telling them that "it doesn't matter where the data came from. Just write us a check."

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