State Farm: Never Forgotten

Spike Lee directs this uplifting DDB Chicago spot for State Farm to commemorate the 10th anniversary of 9/11. A hundred and fifty NYC schoolchildren -- most of whom were born after Sept. 11 -- visited four firehouses to thank the firefighters through a special version of Empire State of Mind.

The track is available for $.99 on iTunes and all proceeds will go to the National Fallen Firefighters Foundation. SEE WORK

Weetabix: Dancer

This new spot from BBH London for Weetabix directed by Daniels follows the line of previous efforts like this and this and illustrates how the cereal brings fuel for your day--this time, via the fast-moving limbs of one talented little girl and her Teddy Bear backups. SEE WORK

Androp: Bell Interactive Music Video Game

N.Y./Tokyo-based Party debuts another delightful music video for Androp, this time an interactive game for the band's track "Bell." Visitors type in a message that then turns into an animal -- the length of the message generates different animals -- which you then have to control and dodge obstacles. Everytime you hit an obstacle, one letter from the message is lost. The game itself plays out as a whimsical black and white animation, which can be passed along to friends. SEE WORK

Terra Chips: Kreator

Terra Chips' new Kreator site lets you pick and choose from various ingredients to create your own "flavor." Enter the Kreator, pick five ingredients (and amounts) and then enter your taste into a gallery so it can be voted on. Creators can also share their new chips on Facebook. SEE WORK

K.I.R. Film: Blind

A Japanese salaryman in post-nuclear Japan is torn away from his everday commute in this disturbing short rom K.I.R. Film, which asks viewers not to turn away from their reality. SEE WORK

Loducca: Twipsum

Loducca, Brazil created this website, Twipsum, which replaces the ol' Lorem Ipsum with filler text based on Tweets. Users type in any Twitter account and the site will pull words from that account's latest Tweets, which they can then use for their comps. The site also allows you to hear parts of the filler through Google translate. SEE WORK

Machinima: Capture the Can

Video game network Machinima teams up with director Saman Keshavarz for its first live-action video short, featuring a stylized paintball game. The short features a paintball game that has been given a distinct "gamer" feel, with names of players popping up. It alternates between slow and fast speeds. Director Keshavarz has previously worked on the viral "Cinammon Chasers" video for Luv Deluxe, which was featured at Saatchi's New Directors Showcase at Cannes. SEE WORK

Contagion: Bacteria Billboard

To promote the new Warner Bros. movie "Contagion" Lowe Roche had some fun playing around with massive amounts of bacteria and fungi. Two giant petri dishes full of bacteria were installed in a storefront in Toronto. Over next couple of days, the bacteria multiplied, producing a one-of-a-kind billboard that depicts the spread of the virus, just like the film. Bacteria included penicillin, mold and pigmented bacteria. SEE WORK

Original Penguin: Big World, One Jacket

Munsingwear and La Comunidad are promoting the Original Penguin Jacket by giving it a rich history and its very own Facebook profile. The agency has launched a full-scale social media-based campaign, which includes YouTube videos that celebrate the Jacket's past, present and future. The entire idea is based on the "rediscovery" of the jacket, and the multiple video installments explore how the Jacket was originally discovered, how it was lost and how it came back.

The accompanying Facebook page and app give the clothing a life of its own as a public figure. The app lets you watch more videos, read about its history, locate it in a store and even get the Jacket's recommendations on other things you should be buying to enhance your lifestyle. There's also a Twitter profile (verified, of course) that the Jacket tweets from. SEE WORK

Original Penguin: The Original Penguin Jacket Facebook Page

Munsingwear and La Comunidad are promoting the Original Penguin Jacket by giving it a rich history and its very own Facebook profile. The agency has launched a full-scale social media-based campaign, which includes YouTube videos that celebrate the Jacket's past, present and future. The entire idea is based on the "rediscovery" of the jacket, and the multiple video installments explore how the Jacket was originally discovered, how it was lost and how it came back.

The accompanying Facebook page and app give the clothing a life of its own as a public figure. The app lets you watch more videos, read about its history, locate it in a store and even get the Jacket's recommendations on other things you should be buying to enhance your lifestyle. There's also a Twitter profile (verified, of course) that the Jacket tweets from. SEE WORK