Special Report
Best Places to Work 2011
Latest Ad & Marketing News
blogs \ AdAgeStat
Meet Today's Analytic Creative
The growing influx of data-driven insights is by necessity moving beyond researchers and planners to where it can be utilized for the greatest advantage. As a result, today's creative needs to bring left and right brain together.
Watch the Video
Peterson Milla Hooks' Swan Song for Target
Here's a sneak peek at the last work for Target from Peterson Milla Hooks -- and a retrospective of some of the agency's many memorable and colorful campaigns for the retailer.
Global News
Domino's Japan CEO Announces Plans to Open Outlet on Moon
Domino's Pizza in Japan plans to build the first fast-food outlet on the moon, revealed the pizza maker's president in that country, Scott K. Oelkers. Will it deliver in 30 minutes or less?
News
Back-to-School Season Not a Total Bust
Several of the nation's retailers still managed to report positive sales for the month of August, a key month for back-to-school shopping, despite wild swings in the stock market and a little something named Irene.
columns \ Adages
LivingSocial's Rolling in Deep Something, All Right
Apparently, making sushi makes the daily-deals site think of Adele's music.
blogs \ GoodWorks
New PSAs: Billie Jean King vs. Osteoarthritis
Billie Jean King is starring in a new campaign to fight arthritis. The effort by the Ad Council, working with the Arthritis Foundation and the United States Tennis Association, focuses on the power of movement and physical activity to counter osteoarthritis, the most common form of arthritis.
Raising the Next Generation of Marketers
The future of customer relationship marketing will be in the hands of today's young people, and it's up to us as thought leaders in the industry to prepare them. Merkle's Craig Dempster talks about the Direct Marketing Educational Foundation's weeklong program to immerse college students in CRM.
Who Will Play 'Rupert' in Channel 4 Comedy About Badly Behaved Journos?
U.K. show "takes a satirical swipe at the recent momentous events surrounding the British newspaper industry."
Stat of the Day: The Rise of the Renter
One surprise from Census 2010 was the skewed distribution of household growth by age. Except for a small increase in millennial renters, virtually all of the 11 million unit household growth from 2000 to 2010 took place among baby boomer and older households. Here are three reasons why that matters.
Xtranormal Video Mocks Marketers' Social-Media Savvy
In an satirical Xtranormal video, a college intern complains about being charged with his company's entire social-media strategy. Oh, and beware the Shmoo.
What Will the Role of Whites Be in a Multicultural America?
Will race play a more prominent role among Whites? How will a White culture develop within the context of a new mainstream that is in essence multicultural?
Sept. 11 PSAs: 'Honor, Remember and Reunite'
The National September 11 Memorial & Museum is launching a PSA campaign in conjunction with the Ad Council, asking Americans to "honor, remember and reunite" by donating to or visiting the memorial, being dedicated in New York on the 10th anniversary of the attacks.
Stat of the Day: The Lost Decade of Home Ownership
With Thursday's release of what the Census calls the Summary File 1 for all states, we can get a more detailed picture of what happened to housing and households in the U.S. It's not a pretty picture.
KFC in Australia Tries to Put Stop to 'Pester Power'
Parents in Australia may find themselves being pestered by their kids less when it comes to fast-food kids meals.
Special Report: Women to Watch
Women to Watch: Julia Oswald, Domino's
When Julia Oswald joined Domino's as VP-strategy and insights in November 2009, she was tasked with building out its research team with the goal of identifying what the next big change would be for the pizza chain. But Ms. Oswald joined Domino's just as it was about to launch, arguably, its riskiest campaign ever. A month after she arrived, the...
Women to Watch: Lauren Crampsie, Ogilvy
During her undergraduate study at Lehigh University, Lauren Crampsie took a communications course in which the professor mandated all students read "Ogilvy on Advertising," the tome penned nearly three decades ago by ad legend David Ogilvy. Little did she know then that it would be helpful preparation for her career at the WPP shop, where she has f...
Women to Watch: Priscilla Brown, Sun Life Financial U.S.
When Priscilla Brown joined Sun Life in 2009 as its U.S. marketing chief, the international financial-services brand had less than 4% brand awareness among consumers in the U.S. The good news was that Sun Life Financial was extremely well-known in Canada, where one in five households have a Sun Life product, and almost as well known in several Asi...
Women to Watch: Maryam Banikarim, Gannett
Maryam Banikarim is all about speed. And she needs that speed to keep up with her fast-paced career track, which in the past decade has taken her from chief marketing officer at Univision to senior VP-integrated sales marketing at NBC and, as of March, to the newly created role of senior VP-CMO at Gannett. After almost 90 years without a CMO po...
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