Social Media Management Channel - Sponsored by MessageMaker - Marketing Intelligence Center

Corporations must fully capitalize on the opportunities afforded by social media to engage at every stage of the customer lifecycle in order to remain competitive. Social media is the most powerful new channel for customer engagement marketing to emerge in the last decade and this opportunity for brands to "walk amongst" their customers is unprecedented.

In order to create a personalized and relevant brand experience, innovative marketers are moving past the initial "single Facebook Page" approach and evolving rapidly to a highly segmented and truly engaging social presence and messaging strategy.

Learn how to remove the complexities that a broad social media messaging strategy introduces and message, manage and measure many segmented social interaction points across several social media networks. Social. Simplified.

How Customers Really Want to Engage with You in Social Media: Leveraging Social Media for the Long-Term

With the explosion of growth in social media, it's hard not to get caught up in the crowd of wild-eyed marketers frantically running around with hammers, looking to secure their piece of the world. But consumer behavior has changed, and so have ways of interacting with them. There is a significant disconnect between what businesses perceive as the value they offer their customers through social media, and what those customers are actually looking for from the brands. Read about how customers really want to engage with you in social media and how to leverage it for the long-term. Download the white paper.

Successful Large-Scale Social Media Strategy through Segmentation: Avoid Pitfalls with a Social Media Management System (SMMS)

Social media represents a new opportunity for brands to "walk amongst" their customers. In order to create a personalized and relevant brand experience, innovative marketers are moving beyond a "single Facebook Page" approach and rapidly evolving to a highly segmented, truly engaging social presence and messaging strategy. Explore how to put your social media strategy on the right track and how to avoid some common pitfalls by building the right infrastructure with a social media management system (SMMS). Download the white paper.