Ad Age Custom Programs
Building on Success
Cable Looks to a Strong Upfront
Coming off a robust scatter market, cable networks anticipate continued growth, thanks to boosts in original programming and expanding audience interest.
Banking on Branding
The 'Must-Have' List
With cable TV a mature, competitive business, it's hard for a new or rebranded channel to turn itself into a "must-have" for advertisers, distributors and viewers. But a growing number are doing just that.
Finding the Right Mix
Prime Time Poses New Challenges
Building on their base of proven original dramas, general-entertainment cable networks are looking for new ways to grow and expand, building on that solid prime-time programming foundation.
News on the Go
Hunger for Instant Info Pushes Growth
News networks see the future in myriad platforms -- from app downloads on smartphones and iPads, to mobile Web, Twitter and Facebook. And advertisers are following them in force.
