IOS, Android, WP7 and Blackberry
The Ad Age Mobile App
Marketing News, Intelligence & Conversation: Wherever You Go.
Digital
With Zynga, Google+ Has Designs on Your Leisure Time
Now we know at least one way Google+ wants to be just like Facebook: a place for people to spend a lot of time playing games.
Even Coke Can't Teach the World to Sing in Perfect Harmony on Facebook
Coca-Cola's Facebook post in Portuguese triggered a xenophobic outcry, and underscores that even though the internet might be borderless, its inhabitants see themselves as anything but.
BrightTag Raises $5 Million to Help Advertisers Mind Their Data
BrightTag has created a single system that stores all information through servers, eliminating the need for any third-party cookies to run on an advertiser's website.
U.K. Government Considers Blocking Twitter, BlackBerry
With rioters in the U.K. connecting via Twitter and BlackBerry, Prime Minister David Cameron is weighing whether to block social media -- but many warn such a move would set a damaging precedent.
ANA's Bob Liodice Says New Web Domain Plan Could Cost Marketers Billions
The disagreement between the Association of National Advertisers and ICANN, the organization that regulates domain names, over a proposed major change to web addresses heats up. Just days after ANA criticized the plan, ICANN fired back.
For Facebook, a Mobile App to Challenge SMS
For many of its 750 million users, Facebook serves as a virtual address book and Rolodex. This week it took another step toward its other goal: replacing email and SMS.
Demand Media Will Sell Web Ads for Village Voice, Awl After $14M IndieClick Buy
The content company also inked a deal with Google that lets the search titan sell some Demand Media ad inventory at higher ad rates then a traditional ad network would command.
AOL Finally Increases Ad Revenues as Turnaround Takes Hold
But slowdown in its access business and some domestic properties worry investors.
Survey: Consumers Don't Trust Google or Apple With Mobile Payments
Ask consumers who they trust to handle mobile payments, and the answer is pretty clear: the same brands they currently trust with payments today.
Why the Web's New TV-Style Ratings Might Not Mean More Ad Buys
Nielsen's new ratings for the internet, fueled partly by data on Facebook's 170 million U.S. users, are important for web advertising. But they could also expose online advertising's greatest weakness.
New York Times Introduces Beta620, a Public Site for Its Experimental Projects
The Times has introduced Beta620, a public beta site where you can try ideas for NYTimes.com, including a gauge for articles' social-media traction, a smarter search bar and, at long last, a new crossword app.
Is Dennis Crowley the Pied Piper of Silicon Alley?
While it may be curious that advertisers, investors, and Foursquare's ever-growing horde of users continue to maintain faith in the company's fortunes, this allegiance has almost entirely to do with the enchantments of a single person: its co-founder, Dennis Crowley.
New York Times Is Doing a LivingSocial Deal Today
Groupon-esque services obviously pose a threat to newspapers' local ad business, but if teaming up with daily-deals sites gets readers to pay for honest-to-God news-on-newsprint, well ... whatever it takes, right?
What If Your $120K Promoted Tweet Rubs Elbows With Hitler and Rape Jokes?
Discovery Channel was the most recent marketer to see its Promoted Tweet, #sharkweek, wash up to something popular but unsightly, #reasonstobeatyourgirlfriend.
More Mobile Ad Deals: Augme Acquires Hipcricket for $44.5 Million
Mobile marketing firm Augme Technologies agreed to acquire competitor Hipcricket for $44.5 million in cash and common stock.
New Data: A Half-Million People Said No to Online Tracking
Do people really care if ads follow them around the web? At least 500,000 internet users, or roughly the population of Atlanta, do.
Hulu Enters Original Programming with Morgan Spurlock Series
The deal represents a tiny separation between Hulu and the TV networks that control most of its content and all of its future.
Citi Campaign Asks Tough Question: How Much Is That Baby in the Window?
Citi and Johnson & Johnson's BabyCenter are announcing a partnership that aims to help moms -- or, as they say, the "chief everything officers" of families -- make financial decisions.
Digitas Wins Creative, Media for Equifax Consumer Business
The scope of duties for Digitas will include brand marketing, acquisition and customer-relationship management in TV, digital, social media and mobile, as well as planning and buying for all media.
Twitter Gets Influx of Cash, Goes for Madison Avenue
Twitter confirmed recent speculation of a "significant" round of funding, stating on a blog post that the company will use the money "to aggressively innovate, hire more great people and invest in international expansion."
