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Ad Age Insights
The Creativity Report: Getting Great Work
The Eight Habits of Highly Creative (And Effective) Marketers and a round up of the best work of the second quarter.
August 8th, 2011
By Editors of Creativity
22 pages
Getting great creative work from your agency requires more than out of the box thinking. But how do marketers go about getting the best work from their agencies? The need for novel solutions and risk tolerance has never been greater. In a world of social media and real-time public opinion, many effective creative solutions are high-stakes wagers. This report presents eight principles for innovative, effective work, as well as a round up of the most interesting work, including 15 videos, and Q&As; with the creators of the work.
$249.00
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