Ad Age Insights
White Paper Store
Length: 60 minutes
September 8th, 2011 2:00PM EDT
The Art & Science of Earned Media
Online video and social media have empowered consumers to choose to watch whatever ad they want, whenever and wherever they like. This consumer choice drives Earned Media. This webcast is for advertisers and agencies looking to programmatically drive Earned Media and increase overall performance in online video.
Length: 60 minutes
August 17th, 2011 1:00PM EDT
How to Scale Your Social Media Interaction on Facebook
Learn how brands connect with different audiences through their Facebook programs. Plus, learn practical tips and actionable tactics you can implement to optimize your newsfeed, foster more effective engagement and scale your Facebook presence in an impactful way.
Length: 60 minutes
July 28th, 2011 2:00PM EDT
Managing Your Marketing Dollars: Cost-Effective Ways to Measure Your Spend and ROI
Get a 360 degree view into spend—from planning to execution and measurement—across all discretionary channels. A “must-attend” webcast for all CPG companies looking to get unified insight into what is usually a dispersed and complex process.
Length: 60 minutes
July 14th, 2011 2:00PM EDT
Are Your Ads Performing and Compliant? OBA Trends, Tips and Self-Regulation for Decision Makers
Join us in an interactive session with TRUSTe privacy experts and advertising industry leaders as they discuss the trends, opportunities and challenges of online behavioral advertising (OBA).
Length: 60 minutes
June 2nd, 2011 2:00PM EDT
Like, Link, Share, Tweet: Creating a World Class Video Marketing + Social Media Strategy
As you are implementing your 2011 marketing plans, there has never been a better time to learn how and why adding video to your website can increase the impact of all of your marketing campaigns.
Length: 60 minutes
May 18th, 2011 2:00PM EDT
Achieving Reach in a Fragmented Media World
Join us as we hear from leading media experts about how they are dealing with a fragmented media world and learn about new developments that will make the process of reaching targeted television audiences easier and more effective for advertisers.