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Housing
Don't Expect a Boom Anytime Soon for Slow Market, Experts Say
The only certainties for the real-estate market seem to be that there is no new boom on the horizon and that real-estate ad spending, which tends to closely track the market, is not likely to make a major rebound anytime soon.
A Few Housing Trends Marketers Should Keep on Their Radar
We don't have a lot of good data on high-income renters and their buying habits, because there typically haven't been that many to survey. Expect that to change.
With Home Sales Down, Focus Turns to Upkeep
When you can't sell, repair and maintain instead. That seems to be what's happening in the troubled housing market, which has experienced mixed results at retail.
Planned Communities a Bright Spot During Housing-Market Downturn
The value of certain amenities for planned communities has kept many of them at least a little ahead of the rest of the housing market during the recession. And marketing has played a key role in the success of these communities.
Sales of Manufactured Homes Continue to Plunge
They average about half the cost of a regular house, yet "manufactured housing" -- called mobile homes in the 1970s -- is on the downswing amid the downturn.
Home-improvement TV Still Going Strong on Cable Despite Soft Market
Is the home-improvement TV programming in need of a remodel? It's a fair guess, but not necessarily true.
Are There Enough Ad Dollars for Another Shelter Magazine?
When Hearst Magazines and Scripps Networks said they planned to start testing HGTV Magazine this fall, it was easy to wonder whether the world could support another magazine centered on the home.
