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Joe Berkeley

Cleaning up Crime in Boston

How Hill Holliday Is Making a Difference Working With Partners

One person and one agency can make a difference. But collaborating with a group of partners can change a city. Hill Holliday's Joe Berkeley explains how.

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New PSAs: 'Wasting Water Is Weird'

Shelton Group Effort Urges People to Be Aware of Usage

Hoping to get Americans to be more aware about their use of water, Shelton Group has launched a PSA campaign, "Wasting Water Is Weird."

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Sustaining CSR in the Wake of Natural Disasters

A Day of Work Shows Sapient Exec the Need for Long-Term Efforts

While natural disasters grab headlines, it's important to remember that their effects on communities remain long after the media focus has shifted. Sapient's Frank Schettino talks about the need long-term CSR efforts.

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Karen Egolf

StumbleUpon Launches Program to Help Nonprofits

Stumbling for Good Works With Organizations to Expand Awareness

StumbleUpon is officially launching Stumbling for Good, a new advertising program to help nonprofits increase awareness and site traffic.

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Digitas Gives Back to Communities

Employees Volunteer for Service Days in New York, Philadelphia

Digitas employees went to work last week to help their communities in New York and Philadelphia, volunteering as part of the company's Community Service Day program.

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Jacquelyn Ottman

Don't Let Skepticism Stifle Green Marketing

5 Steps for Gaining Consumer Trust Despite Greenwashing Fears

Are fears of greenwashing keeping your company from promoting its green achievements? Green marketing adviser Jacquelyn Ottman offers five steps for going green in a skeptical consumer environment.

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Starcom Staff Cleans up Chicago

Employees Spend Day Working on Local Parks, Beaches

Starcom USA's Chicago staff recently spent a day working to beautify the city as part of the Starcom Serves community service workday.

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Samantha Skey

Five Tips on Marketing to the Millennial Mom

How to Reach Consumers Who Are Social, Savvy and Seeking a Triple Bottom Line

New moms of the millennial set are looking for triple-bottom-line returns on their purchases. Recyclebank's Samantha Skey offers five suggestions on marketing to these women.

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J.C. Penney Launching Afterschool Drive

'Pennies From Heaven' to Help School Kids

J.C. Penney is launching a program, "Pennies From Heaven," to benefit after-school programs. Customers at the retailer's 1,100-plus stores will be asked to round their purchase amounts up to the nearest dollar and donate the extra change to the program.

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Jim Hmurovich

Crowdsourcing for America's Children

How to use a popular marketing tool to do good

Crowdsourcing is a hot topic in marketing circles these days. While iconic brands have been using it, now a nonprofit is adopting it to help America's children. Jim Hmurovich of Prevent Child Abuse America explains.

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