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Meet Today's Analytic Creative
The growing influx of data-driven insights is by necessity moving beyond researchers and planners to where it can be utilized for the greatest advantage. As a result, today's creative needs to bring left and right brain together.
Watch the Video
Peterson Milla Hooks' Swan Song for Target
Here's a sneak peek at the last work for Target from Peterson Milla Hooks -- and a retrospective of some of the agency's many memorable and colorful campaigns for the retailer.
Global News
Domino's Japan CEO Announces Plans to Open Outlet on Moon
Domino's Pizza in Japan plans to build the first fast-food outlet on the moon, revealed the pizza maker's president in that country, Scott K. Oelkers. Will it deliver in 30 minutes or less?
News
Back-to-School Season Not a Total Bust
Several of the nation's retailers still managed to report positive sales for the month of August, a key month for back-to-school shopping, despite wild swings in the stock market and a little something named Irene.
columns \ Adages
LivingSocial's Rolling in Deep Something, All Right
Apparently, making sushi makes the daily-deals site think of Adele's music.
blogs \ GoodWorks
New PSAs: Billie Jean King vs. Osteoarthritis
Billie Jean King is starring in a new campaign to fight arthritis. The effort by the Ad Council, working with the Arthritis Foundation and the United States Tennis Association, focuses on the power of movement and physical activity to counter osteoarthritis, the most common form of arthritis.
Raising the Next Generation of Marketers
The future of customer relationship marketing will be in the hands of today's young people, and it's up to us as thought leaders in the industry to prepare them. Merkle's Craig Dempster talks about the Direct Marketing Educational Foundation's weeklong program to immerse college students in CRM.
Who Will Play 'Rupert' in Channel 4 Comedy About Badly Behaved Journos?
U.K. show "takes a satirical swipe at the recent momentous events surrounding the British newspaper industry."
Stat of the Day: The Rise of the Renter
One surprise from Census 2010 was the skewed distribution of household growth by age. Except for a small increase in millennial renters, virtually all of the 11 million unit household growth from 2000 to 2010 took place among baby boomer and older households. Here are three reasons why that matters.
Xtranormal Video Mocks Marketers' Social-Media Savvy
In an satirical Xtranormal video, a college intern complains about being charged with his company's entire social-media strategy. Oh, and beware the Shmoo.
What Will the Role of Whites Be in a Multicultural America?
Will race play a more prominent role among Whites? How will a White culture develop within the context of a new mainstream that is in essence multicultural?
Sept. 11 PSAs: 'Honor, Remember and Reunite'
The National September 11 Memorial & Museum is launching a PSA campaign in conjunction with the Ad Council, asking Americans to "honor, remember and reunite" by donating to or visiting the memorial, being dedicated in New York on the 10th anniversary of the attacks.
Stat of the Day: The Lost Decade of Home Ownership
With Thursday's release of what the Census calls the Summary File 1 for all states, we can get a more detailed picture of what happened to housing and households in the U.S. It's not a pretty picture.
KFC in Australia Tries to Put Stop to 'Pester Power'
Parents in Australia may find themselves being pestered by their kids less when it comes to fast-food kids meals.
After the Lockout, Marketers and Fans Flood Back Into Fantasy Football
As the National Football League prepares for its regular-season kickoff on Sept. 8, more than 30 million consumers and a raft of major marketers are quickly gearing up for the game based on the game: fantasy football.
Ralph Lauren Buys Solo Sponsorship of NY Times iPad App for September
Polo Ralph Lauren has bought a solo sponsorship of The New York Times iPad app during September, providing free access to five sections and running ads that, among other things, will provide the only live video of its Fashion Week runway show on Sept. 15.
Thrift Pays: All You Hikes Circulation Guarantee by Another 200,000 Copies
Magazines' paid circulation continues to suffer from a plodding economy and proliferating competition, but All You, a title devoted to thrifty living, is growing again.
Video Music Awards Bring Record Audience to MTV, Record Posts to Twitter
Not only was Sunday's Video Music Awards the most-watched MTV telecast ever, it was a Twitter ratings buster, too.
Never Mind 'Glee' and 'Idol' and 'Jersey Shore': These Are TV's OTHER Social-Media Champs
Today's chart is pretty straightforward -- but still eye-opening. It shows the top 30 (American) TV shows of the year so far in terms of social-media response (mostly on Twitter and Facebook).
Watch a 28-Year-Old, Bow-Tied Steve Jobs Introduce the Mac
Watch a grainy video, just over five minutes long, of a young Steve Jobs introducing the Macintosh on January 24, 1984.
AT&T; to Help Tell the Story of 'Doctor Who'
AT&T; will use the season premiere of BBC America's "Doctor Who" on Saturday to bolster an emerging ad technique, the so-called hybrid commercial, that some top scripted series have used in their ad breaks.
In a Week Like This, You Don't Need a Third Media-Critic Departure to Make a Trend
We lost two media critics this week, not counting Steve Jobs, whose opinions on media carry some weight given his litigiousness and his power to change human behavior and, you know, squash industries overnight. And two, when you're the meat in an earthquake-hurricane sandwich, is enough for a trend.
P&G; Reviews PR Duties for Gillette
fter more than 20 years at Omnicom Group's Porter Novelli, Procter & Gamble is considering other agencies to handle public relations for Gillette. The longtime shop is expected to defend the account.
Court: WPP Can Sue Spot Runner Founders Alone
WPP's legal battle with Spot Runner, a TV-ads startup it invested $10 million in back in 2006, is far from over. In the latest decision in a case that's been ongoing for two years, the U.S. Court of Appeals has given WPP grounds to pursue its securities fraud grievances solely with cofounders Nick Grouf and David Waxman.
Coca-Cola Seeks Shop to Mine Social Web
The winning agency will be responsible for formulating a consistent way to keep track of what consumers are saying about its brands across Twitter, Facebook and other channels and will report back to the company to yield insights.
Chicago-based Harris Bank Launches Review
Harris Bank has put its creative account, long handled by Element 79, into review. The agency is expected to participate in the pitch process.
How Running An Agency Helps Prepare You for a Storm
There are parallels between how we deal with havoc from Mother Nature and how we run -- or should run -- our businesses.
Bolthouse Farms Moves from CP&B; to Goodness Mfg.
Bolthouse Farms -- which for the past year worked with CP&B;, the agency that created its much-awarded ''Baby Carrot" campaign -- going forward will work with Goodness Mfg., an Los Angeles indie founded by former CP&B; staffers. Crispin's explanation: the account was no longer financially viable.
How Agency Interns Spent Their Summer Vacations
We spoke to five shops in different areas of the marketing world to find out what interns did this summer, and we were pretty impressed. If we can convert these interns into full-time staff down the road, the future of the ad business will no doubt be very bright.
KBS&P; Named BMW Lead Creative Agency
New York-based shop Kirshenbaum Bond Senecal & Partners has nabbed lead creative duties for BMW of North America after a review. The shop succeeds Omnicom Group's GSD&M; in Austin, which handled the account until late last year.
People on the Move: Nature's Variety Names Robert Bennett CMO
The former Clorox Co. exec was responsible for global innovation at Burt's Bees before entering the newly created position at the holistic pet-food company.
America Gets Its Own CMO
A week after naming its new agency, the Corporation for Travel Promotion has appointed a CMO for its $200 million account: Blitz Media CEO Chris Perkins.
The Top 10 Back-to-School Ads
Want to make the best of your back-to-school ad? Get technical. Ace Metrix ranks the top 10 ads this season, and most of them have a tech twist.
Price Hikes, Sagging Confidence Hurt Package-Goods Volume
Consumer confidence is falling, the economy remains weak and consumer-packaged-goods marketers are raising prices. Sounds like a perfect storm, but analysts believe it won't be a repeat of two years ago. Here's why.
A Tiger at 60: How Kellogg's Tony Is Changing for a New Age
A new campaign for Frosted Flakes uses Tony the Tiger to target dads. Kellogg said it isn't motivated by a government proposal that would sharply curtail ads for sugary foods to kids, but because more males are now behind the shopping cart.
How Steve Jobs' Apple Married Mass Marketing With Unabashed Creativity
Apple may be a company all about creating new categories of consumer technology, but when it comes to marketing, Steve Jobs has proven to be 100% old-school: back up great products up with creative advertising, big media spending and smart retail.
Which Retailers Will Hurricane Irene Help, and Which Will It Hurt?
With Hurricane Irene making her way up the East Coast, consumers are heading into stores for emergency supplies rather than rulers, notebooks and new shoes for school.
Taco Bell CMO David Ovens Resigns
Taco Bell Chief Marketing Officer David Ovens has resigned from the Yum Brands fast-food company.
Hurun Report: China's Most Valuable Brand Is Bank ICBC
China's most valuable brand, according to the Hurun Report, is a bank most foreigners have never heard of, highlighting both the enormous size of China's domestic market as well as the challenges facing Chinese companies as they try to go international, reports video show Thoughtful China.
Havas Announces 5% Revenue Growth for First Half of 2011
Havas announced 5.6% organic growth for the first half of 2011, with group revenue rising 5% to $1.1 billion, up from $1.05 billion in the same period last year. That's lower than other holding companies such as WPP Groupe and Aegis Group that have reported financial results recently.
North Korea's Air Koryo Wants to Be Your Facebook Friend
In a rare glimpse into customer service in North Korea, state-owned airline Air Koryo has a chirpy English-language Facebook page that appears to be aiming to encourage tourism to the secretive, totalitarian country.
Carnival CMO Wants to 'Attract More Brits'
Carnival Cruises, which is eyeing the U.K. market for growth, is out talking to a range of shops in London to handle ad duties.
China Overtakes U.S. as Largest Market for PCs
The estimates highlight the growing importance of China's consumers to the global economy after the country passed the U.S. in 2009 as the largest auto market.
How Google Deal Can Help Motorola in China
Motorola has been tight-lipped about what might happen after its acquisition by Google but it's clear the deal can do much to help the handset maker in the industry's most important market: China.
How Havana Club Runs International Marketing From Cuba
Yves Schladenhaufen, Havana Club's international marketing director, is a rarity: a senior marketer living and working in communist Cuba.
LG Electronics and Global Shop Bartle Bogle Hegarty Split
LG and the shop are parting ways after the Korean marketer decided to make BBH pitch for each international project and campaign.
Virgin America CMO Porter Gale to Leave in September
Virgin America CMO Porter Gale, known as a digital media proponent, is leaving the airline and will join an undisclosed startup in September.
From Terrorism to Tornadoes, the Way Consumers Cope Forges a Better Marketing Climate
Our mood doesn't just set the tone for marketing -- the national mood is a catalyst that's changing marketing strategy, for the better.
It's Time to Bury Viral Video
Kevin Nalty advises brands to work with web stars, rather than pursue the vaunted viral video, in "Beyond Viral."
Singing-Produce Section Part of Supervalu Comeback Strategy
Maybe this doesn't happen at your local grocer, but at SuperValu the vegetables break out in song. At least in new ads for the $37 billion grocery giant from Kaplan Thaler Group.
Now's the Time to Think of a Mobile Strategy for Super Bowl 2012
A Super Bowl ad without a mobile extension is like shaking Peyton Manning's hand without asking for an autograph.
Old Navy Searches for New Lead Marketer
Looking for a top marketing job? Old Navy is seeking a replacement for Amy Curtis-McIntyre, who left after just over a year with the retailer.
Back-to-School Retailers Use Blackboard Ideas in iPad Age
Store traffic has and will likely continue to decrease, so any sales will come from a fewer number of shoppers buying more than they did last year. This is a big deal, made only bigger by the fact that most retailers seem incapable of admitting it, let alone doing something about it.
One Fix for Walmart's Woes: Spend More on Better TV Advertising
The fix has nothing to do with better-looking clothes, smaller stores or launching a Facebook page. The fix is all about reinforcing and defending the Walmart brand in the mind.
Win Tickets to Digital West
Want a free ticket to Digital West? Great, because we're giving away two per week from now until the conference.
Wins or Warnings for Groupon? Clutter and Competition Thin the Daily Deals Space
Yelp is cutting its Yelp Deals staff by half while Facebook is giving up on daily deals altogether. Are these victories for Groupon or warning signs about its business model?
DoubleVerify Gets Another $33M in Funding
Online-advertising verification company DoubleVerify has announced a $33 million funding round led by JMI Equity and Institutional Venture Partners, a sign that the newish business of online-ad verifying is becoming more entrenched among online marketers.
Startups Need to Think About Brands & Marketers From Day One
When the brand-related product is thought out and well-executed, it doesn't detract from the user-experience, it augments it. When it's an afterthought, we end up with ads, sponsored pages and gimmicks -- or worse.
Who Was Behind @Irene? An Agency, Of Course.
Hi, I'm @Irene. Who knew that having one of the few, coveted first-name handles would veer my usual opining about social media as a product strategist at HUGE into the voice of a threating storm headed right for the East Coast.
Which Marketers Should (and Shouldn't) Tap Social-Media Darling Tumblr
While Tumblr hasn't yet attained the primacy of a Facebook or Twitter in most marketers' social-media toolkits, it is catching on with fashion retailers and media outlets that connect with its highly visual method of storytelling.
Top 10 Viral Video Advertisements of All Time
These are the ads audiences actually choose to watch. Creative plays a significant role in the success of each campaign, but paid media has become a critical factor in driving to a campaign's tipping point for generating earned media.
Six Ways Retailers Are Using Mobile to Supplement the Store
More consumers are turning to tablets and smartphones to shop, but this back-to-school season major retailers are using mobile to drive traffic to stores, not necessarily to encourage online transactions.
Diageo's New Hispanic Strategy Includes Big Buy on Univision
Seeking to boost Hispanic consumption, liquor giant Diageo is turning to TV, making a major upfront buy on Univision Communication's Galavision cable network as well as on every owned-and-operated Univision station.
Ad Age's Hispanic Fact Pack: Your Guide to the Latino Market
As marketers absorb key Census data -- including 43% growth in the Hispanic population over the past decade to 16.3% of this country's population -- it's increasingly clear that Hispanics are the future of America.
Univision Names Randy Falco CEO
The promotion of Randy Falco, the former AOL and NBC Universal executive, ends speculation about who would lead Univision following Joe Uva's surprise exit at the end of March.
U.S. Hispanic Agency LatinWorks Wins Two Lions at Cannes Festival
LatinWorks was the big winner among U.S. Hispanic agencies at last week's Cannes Lions International Festival of Creativity, picking up two Lions for new twists in long-running campaigns.
Allstate, Telemundo Start Online Awards for Telenovela Fans
In an unusual awards show that combines Hispanics' fondness for social media, awards of any kind and telenovelas, Telemundo and Allstate are polling viewers for their favorite novela moments and will create an all-digital awards show around the winners.
How You'll Advertise in a Newly Capitalist Cuba
When the U.S. embargo of Cuba is lifted one day and American brands can finally pour into that untapped market just 90 miles off Florida, one of the hottest commodities may be the knowledge of a 37-year-old ad exec little known outside Toronto.
Special Report: Women to Watch
Women to Watch: Julia Oswald, Domino's
When Julia Oswald joined Domino's as VP-strategy and insights in November 2009, she was tasked with building out its research team with the goal of identifying what the next big change would be for the pizza chain. But Ms. Oswald joined Domino's just as it was about to launch, arguably, its riskiest campaign ever. A month after she arrived, the...
Women to Watch: Lauren Crampsie, Ogilvy
During her undergraduate study at Lehigh University, Lauren Crampsie took a communications course in which the professor mandated all students read "Ogilvy on Advertising," the tome penned nearly three decades ago by ad legend David Ogilvy. Little did she know then that it would be helpful preparation for her career at the WPP shop, where she has f...
Women to Watch: Priscilla Brown, Sun Life Financial U.S.
When Priscilla Brown joined Sun Life in 2009 as its U.S. marketing chief, the international financial-services brand had less than 4% brand awareness among consumers in the U.S. The good news was that Sun Life Financial was extremely well-known in Canada, where one in five households have a Sun Life product, and almost as well known in several Asi...
Women to Watch: Maryam Banikarim, Gannett
Maryam Banikarim is all about speed. And she needs that speed to keep up with her fast-paced career track, which in the past decade has taken her from chief marketing officer at Univision to senior VP-integrated sales marketing at NBC and, as of March, to the newly created role of senior VP-CMO at Gannett. After almost 90 years without a CMO po...
Special Report: Entertainment A-List
Entertainment A-List No. 1: 'Glee'
In May 2009, Kevin Reilly was about to take one of the biggest risks of his career. Fox's entertainment president made the pivotal choice to debut the pilot for "Glee," a high school-set musical comedy, after the season finale of "American Idol" -- and a whopping four months before its regular season was slated to roll out. The choice was largely ...
Entertainment A-List No. 2: Ryan Seacrest
Ryan Seacrest has spent his entire career trying to understand advertisers' needs, from his morning job as host of Premiere Radio Networks' "On Air With Ryan Seacrest" to his afternoon gig as co-host and managing editor of "E! News Daily" to his nine-years-and-counting stint as host of Fox juggernaut "American Idol." But it all started during his ...
Entertainment A-List No. 3: Bonnie Hammer
The woman who helped build cable's USA into the set-top-box powerhouse that it is today is setting her sights on other media fiefdoms. When Comcast took over a controlling interest in NBC Universal, Bonnie Hammer, chairman-NBCU Cable Entertainment and Cable Studios, found her responsibilities greatly augmented. In addition to USA, SyFy and other p...
Entertainment A-List No. 4: AMC
For more than three years, Rainbow Media's AMC has built a modest but loyal following for delivering highly acclaimed but middling-rated dramas such as "Mad Men" and "Breaking Bad." Both series cleaned up at awards shows and boosted AMC's appeal on Madison Avenue. But the network was still missing a bona fide hit by cable-ratings standards -- un...
Entertainment A-List No. 5: Carol Goll
Carol Goll is keeping the old-school celebrity endorsement deal alive, with a new-media twist. As head of global branded entertainment for Hollywood talent agency International Creative Management, Ms. Goll has helped package major endorsement deals for ICM clients such as Beyonce (American Express, Vivio, Nintendo, General Mills, Crystal Geyser),...
Entertainment A-List No. 6: 'Jimmy Kimmel Live'
It's fast becoming clear that the key to winning the cutthroat, ego-filled battleground for late-night TV isn't about winning viewers looking for the next Johnny Carson, but winning younger demographics who don't even know who Carson is. So Jimmy Kimmel just might be onto something with his ABC show "Jimmy Kimmel Live." Consider the willingness o...
Special Report: TV Upfront
TV Upfront Headed Toward Double-Digit Gains
Who's the most bullish man in the TV upfront market? Easy: CBS CEO Leslie Moonves, whose annual ebullience is often dismissed by TV ad buyers as typical corporate posturing. This year Mr. Moonves is similarly confident, predicting "solid, double-digit increases when we sell next year's schedule a few weeks from now." But he just might get his...
Where to Tune in for Upfront Week's Biggest Events
You might think the upfronts are nothing but one big party, but the simple fact is that glitzy presentations from the TV networks this week all have business at their core. Rock music, celebrity appearances, kooky jokes, sneak previews of next fall's programs and all the food -- everything is aimed at getting the nation's biggest marketers to commi...
Who's Who Among TV's Top Wheeler-Dealers
TOBY BYRNE TITLE: President-sales, News Corp.'s Fox Broadcasting WHY WE'RE WATCHING: As the lead network in reaching viewers between the ages of 18 and 49, Fox often has the chance to set the tone of the upfront market. Mr. Byrne is the new guy on the block, having replaced wily Fox veteran Jon Nesvig, and is the man who has not only "American I...
TV Land Joins Ranks of Big Broadcast at Upfront Thanks to 'Hot' Sitcoms
It started as an offhand remark. In summer 2009, "Will & Grace" actor Sean Hayes and Todd Milliner, a producer, were hoping to sell TV Land President Larry Jones some reality shows the cable network was seeking. Both concepts struck out. Then Mr. Hayes threw out an impromptu thought. "We have this scripted idea, but you guys aren't doing scri...
Upfront Cheat Sheet: What to Know Before You Hit the Presentations
If you're involved in the upfronts, you're no doubt trying to figure out whether a network has beachfront property to sell (high-quality dramas and comedies) or a lot of run-down tenements. Worry no more. Ad Age has been scouting out this year's real estate and offers up the intelligence you need to keep in mind as you make your journey around mi...
Special Report: Digital Conference
VC Veteran Brad Burnham on Advertising's Place in Startups
Union Square Ventures partner Brad Burnham has been at the forefront of investing in technology startups for the past two decades. Along with partner Fred Wilson, Mr. Burnham has taken stakes in closely watched startups including Twitter, Zynga, Foursquare and Tumblr, most of which are sure to see rising valuations in the near term. But it is Mr...
Celebrating Viral Videos at Ad Age's Second Annual Awards Show
Blendtec's Tom Dickson brought his blender on stage and Romany Malco, aka Tijuana Jackson, kept the crowd lively at Wednesday night's second annual Ad Age Viral Video Awards. Click through our slideshow below from the event. For more on who won and to watch the spots, see our coverage here. And don't forget to check out the rest of our coverage of ...
For Virgin America Marketer, Taking New Media to New Heights Makes Flying Fun
For Virgin America, jet-setting means integrating the newest technologies for a tech-savvy and digitally aware clientele. For Porter Gale, VP-marketing, this is what lets the airline bring fun back into flying. "I'm so fortunate, I get pitched all the time," Ms. Gale said. She admitted that a lot of time these are turned down, but "quite often wh...
Why Samsung Goes 'Culture Casting' When Deciding on Its Media Mix
For mass brands, it's well known that traditional media alone can no longer pull a full marketing load. Not that the answer, alternatively, lies with the digital horse. As Samsung Chief Marketing Officer Ralph Santana explained during his keynote presentation this afternoon at Ad Age's Digital Conference, "the choice of these two binary choices is...
Traction for Music-and-Shazam Ads That Replaced Old Navy's Supermodelquins
Old Navy is seeing strong early traction for the music-focused campaign that replaced its longstanding Supermodelquins effort, Old Navy marketing chief Amy Curtis-McIntyre said at the Ad Age Digital Conference. Old Navy retired its 2-year-old Supermodelquins, staples of its advertising from agency CP&B;, earlier this year in favor of a new CP...
AOL's New Way: Huffington Steers Portal Away From Freelancers, Ramps Up Aggregation
AOL's content strategy was once built on armies of long-term freelancers -- so-called permalancers -- on top of a thin staff of editors, but that's changing. Content President Arianna Huffington is converting that workforce to fewer full-time employees, leading to many departures but more full-time staffers. "If you're going to produce great ...
Special Report: Audience Buying Guide
Ad Targeting Gets Social
Get whiter teeth! Special discount for alumni! Hasn't social-media-audience targeting gotten better than that? How helpful are social relationships when it comes to targeting? Will ads be the answer for Twitter, Facebook, Foursquare and other social networks, or will broader forms of marketing, e-commerce or virtual currency ultimately be the mod...
Move Over RTBs, the Hot Term of 2011 Is the AMP
A year ago, it seemed like online advertising was going the way of Wall Street with the emergence of the exchanges, DSPs and SSPs -- turning into a sort of obscure acronym soup. What will 2011 bring? Even more acronyms and fluidity -- but all of it focused on data, segmentation, movement, attribution and management. Oh, and there's a little pla...
Why Facebook Will Emerge a Winner in Battle Over Privacy
Within the last few years, advertisers have rapidly reformed the web into a hunter's paradise, turning people into targets as marketers eagerly track down the specific reader groups (by demography and geography and willingness to buy) that companies are continuously appealing to online. In response, privacy advocates and government regulators have ...
Networks, Exchanges Are Not Immune to Groupon-Cloning Fad
Everybody from newspapers to Facebook to Google is copying Groupon. But where exactly do all those spa, sushi and Pilates deals come from? Increasingly, they're coming from a new breed of networks and exchanges that are shaking up a young market, valued to reach $3.9 billion by 2015, according to BAI/Kelsey Group. While Groupon and LivingSocial ha...
Boon for Direct Response as Audience Buying Comes to Video
Will Wall Street-style, real-time buying and selling of advertising -- now the rage in online display -- ever come to video? Waves of technology have swept over the online-display-ad business in the past few years, and now as much as 10% of display ad spending is transacted on exchanges at Google, Yahoo, WPP's 24/7 Real Media and others, creating...
Fact vs. Fiction: Truth About Regulation and Online Ad Biz
The FTC, Justice Department and Congress have given the online-advertising industry a chance to prove it can regulate itself and that new privacy legislation -- a "do not track" law for the internet -- isn't required to protect consumers. The question now is whether the industry can adopt a set of "principles" endorsed by the Digital Advertising ...
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Digital A-List
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Super Bowl
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America's Hottest Brands 2010
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Marketer of the Year 2010
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Media Vanguard Awards 2010
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Women to Watch 2010
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Media Mavens 2010
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Digital Marketing Guide
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