We Are Social

It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities  - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial

Welcome to the We Are Social family Daniel Foo and Darcy M. 🎉

Great to see Plus Company make it onto Ad Age's top 10 independent agency networks for brands to know. Proud to be a part of the network 👏

Trending this week on The Feed, TikTok is turning aspirational lifestyle content into satire. “I earn $300,000. I’m 23. I drive a Porsche.” This soundbite overlays a clip of a young woman showing off the luxury car she bought with her earnings as a sales rep, replete with hashtags like #howtosell #success and #salestips. But @diaryofad2dsaleswoman’s motivational content has instead become a dumping ground for all the weirdness, irony, and sarcasm of the internet. To get the full insight, and learn more, make sure to follow The Feed - our editorially-led Instagram publication - which tracks culture at the speed of social to maximise impact for brands - link in comments 🔗

Esiste lo Sport con la “S” maiuscola, quello dei grandi eventi calcistici e delle coreografie ricercate, e poi esiste lo sport da vene fuori dal collo e abbracci sudati. Con la piattaforma di comunicazione “Per il bere della squadra, Ceres c’è”, il brand brinda a coloro che vivono il tifo in modo autentico, sincero e sentito, presidiando non solo i grandi eventi sportivi ma anche quelli degli sport dilettantistici, le cosiddette Minors. Ceres è al fianco di questi fuoriclasse del tifo, coloro che sono disposti a tutto pur di sostenere la propria squadra del cuore, incluso praticare ogni rituale sportivo che ne possa favorire la vittoria! Perché, si sa, nella vita e sul campo, bisogna votarsi ai santi giusti. Con “Stappa una Ceres, accendi un cero”, la nostra nuova campagna per Ceres, abbiamo messo in palio dei ceri portafortuna dedicati a cinque santi protettori dello sport, i cui nomi sono ispirati ai momenti cruciali in cui si decidono le sorti di una partita. I ceri, realizzati con delle vere bottiglie di Ceres tagliate, presentano le vignette realizzate con Enrico Macchiavello, storico illustratore di Ceres, e delle divertenti agiografie pensate per ogni santo. Stappa la tua Ceres, accendi un cero e scopri la campagna 👉 https://lnkd.in/d2gnhm4U

Catch up on our LinkedIn Live from earlier today where we took a closer look at our latest report Braving the Backlash: How sports brands can take a stand on social. A big thank you to Oona Hewitt, Daniel Parker, Liz Ward and Lipa Nessa.

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 💡 Instagram's new test helps creators get feedback on their Reels 🤖 LinkedIn adds more AI tools and a premium ad spot 🔥 TikTok tests message streaks and more social media news. Read more here: https://lnkd.in/dj59Nx5E

Only 24 hours to go! ⏳ Make sure to join us tomorrow as we dive into our latest report, Braving the Backlash: How sports brands can take a stand on social.