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PART I: Will AI replace what marketers use agencies, strategists, and creative professionals for today? Charlotte Bunyan, MD and Co-Founder of Arq For guidance on how AI is shaping the future of marketing across various sectors, download our free Thought Paper: https://lnkd.in/euhekqRz

Some fantastic SEO results by Pimento Member Agency Energy PR 👇

Wanted to call out the following Pimento agencies for their incredible achievements in Campaign's best places to work awards 2024 Cirkle, The Space Between Sports,Blueprint Partners and Tangerine . And lets not forget former members BWP and Truant. With 25,000 agencies in the UK to be held in such high regard once again demonstrates that Indy agencies look after and care more about their people than elsewhere. #pimentostrongertogether

The only constant is change 🔁 Rohit Talwar, CEO of Fast Future Publishing As the tech stack evolves, so does our capacity to innovate, create, and shape the future of marketing. #AIinMarketing #TechStack #MarketingTech

A new corporate identity Broader brand architecture A multilingual website Sales presentations and brochures Comprehensive brand guide Wayfinding Exhibition stands Outstanding work for a global business with a complex set of deliverables by Pimento Member Agency Crush 👏

For much of our industry’s history, market researchers have used traditional leading questioning to generate structured data to derive insights from, but as technology has developed and channels have proliferated, we’ve now got access to new unstructured data sources and the resources to turn this messy data into insights. Tom Head, Founder of G3NR8 #UnstructuredData #AIMarketResearch #MarketResearch

As the marketing landscape continues to shift, the role of Chief Marketing Officer is more dynamic and demanding than ever. Join us for a hard-hitting, straight-to-the-point webinar with our panel: 🗣️ Leslie Davey Global Brand Director of The Macallan Following solid career progression in permanent roles at Diageo, Unilever, The Coca-Cola Company, IHG and Britvic, Leslie dedicated ten years to advising CEOs, Executive and Trustee Boards. Leslie has worked across a wide range of organisations, developing strategies, building teams and marketing competencies, and supporting the growth agendas for organisations such as the renowned English sparkling wine, Nyetimber. Having gained broad experience across a wide range of FMCG, high-end hospitality and fast-growth brands, Leslie has a distinctive combination of strategy, execution and commercial experience. 🗣️ Jeremy Hemmings Interim CMO of Entain Jeremy has spent more than 25 years in the advertising industry, latterly at M&C Saatchi where he was Chief Client Officer. During this time, he ran the accounts for some of the most iconic brands in the business, including BMW, British Airways, Pernod Ricard, Renault, Dixons, Direct Line and Reuters. Since April 2023, he has turned client-side to be Interim CMO of Entain, responsible for the strategic direction and commercial optimisation of the Ladbrokes, Coral, bwin, Gala and Foxy brands in the UK and Europe.      🗣️ Russell White Founder of Future Work Russell began working within the marketing and advertising industry in 1986 and has worked with all the major advertising networks as well as the majority of FTSE 250 companies, identifying key hires for their marketing teams. This work led him to establish one of the first teams to specialise in ecommerce and data hires. He has also worked client side building a team of account handlers, database and data specialists as Head of Talent Acquisition for a sizeable CRM agency. 🗣️ Susie Moore Founder of Brandrock A distinguished marketing leader with extensive expertise in brand development, strategic partnerships, and integrated marketing. Her notable achievements include her tenure as Head of Brand at O2 (Telefónica UK) from 2000-2009, where she spearheaded the launch of the iconic O2 Arena in London. She also served as EVP Global Brand at Sage and Brand and Partnership Director at Travelopia. With experience across various sectors and a passion for creating and rejuvenating brands, Susie's insights are invaluable.   We will delve into pressing issues such as: the many “hats” of the modern CMO; the impact of downsizing marketing departments; constraints on marketing budgets; the rise of interim CMOs; and the transformative role of AI in marketing employment. 📅 Wednesday 5th June ⏰ 11.00am BST ⏳ 1 hour 📍 Online (Zoom) 🔗 Register here: https://lnkd.in/eVxCuNvt #InterimCMO #CMO #ChiefMarketingOfficer

Compliance and regulations unique to the European market are seeing changes in the way hotels are handled on Google's SERP - find out more from Pimento Member Agency DAC 👇

We can't wait to see more of Miles 💜

🆕 Current AI use cases in Marketing Charlotte Bunyan, MD and Co-Founder of Arq For guidance on how AI is shaping the future of marketing across various sectors, download our free Thought Paper: https://lnkd.in/euhekqRz #AIinMarketing #AIContent #ContentCreation