Jo Malone London

To celebrate the launch of our new flagship store in Tokyo’s trendsetting Harajuku district, we were joined by friends of the brand for an enchanting and memorable launch party. Joining Jo Malone London’s 50 existing stores in Japan, the new opening is the brand’s largest in the world to date. Filled with playful, immersive displays, visitors can expect a one-of-a-kind experience befitting the iconic location. With unique and whimsical displays, dreamt up by BAFTA- and Academy Award-winning art director and set designer Shona Heath, the emphasis here is on playful discovery. The party’s guests were invited to quite literally stick their heads in the clouds (which are scented, of course) and venture further afield via fragrance stories found in the Cologne Intense Cave. And that was just for starters; there’s a whole scented world in which to immerse oneself. #JMLHarajuku Explore it for yourself. Visit https://lnkd.in/dragdufU for more details.

In the same year that we celebrate our 15-year anniversary in Japan, we are delighted to announce the launch of our new store in Tokyo’s Harajuku district. Visitors to our largest store to-date can expect a one-of-kind experience, encouraging a playful approach to discovering fragrance that’s inspired by our very British sensibility. There’s an emphasis on hands-on exploration throughout – whether through a cabinet of curiosities, unique interactive displays, scented clouds, or personalisation services – taking you on a personalised journey to discover scent for yourselves, loved ones or your homes. #JMLHarajuku Find out more at https://lnkd.in/dragdufU

British actor and producer Tom Hardy is perfectly placed to helm our new campaign for Cypress & Grapevine Cologne Intense. This fresh and woody scent for men is one for the wrist list whatever the occasion or scented persuasion. Discover the cologne: https://lnkd.in/eq6pcgYt

Cypress & Grapevine Cologne Intense is refined, distinctive and bold. The aromatic notes of cypress trees unite with the warmth of grapevine and the sensuality of amber. A fresh and woody scent that leaves a lasting impression. Discover the cologne: https://lnkd.in/eq6pcgYt

British actor and producer Tom Hardy is a refined talent, known for his prolific performances on stage and screen. For our Cypress & Grapevine Cologne Intense campaign, he is one who savours surprise. The exceptional and the contradictory. Chance encounters, mysterious coincidences and unforeseen change. It’s all welcome. Because it all belongs. Discover the cologne: https://lnkd.in/gHCRH47j

We are delighted to introduce Tom Hardy as the Jo Malone London ambassador for Cypress & Grapevine Cologne Intense. Tom is a distinctive talent, known for his prolific performances on stage and screen. As a bold creator of character, he is perfectly placed to helm Jo Malone London’s global campaign for men’s fragrance Cypress & Grapevine Cologne Intense. ‘It has been a privilege and great joy to collaborate with Jo Malone London on this campaign. What started as a shared connection and passion over similar philanthropic pursuits has since evolved into a wonderfully rewarding creative partnership, rooted in a shared commitment to making a long-term positive impact. It was a wonderful experience to work alongside such a brilliant team, helping to create a film that not only challenged us to visualise fragrance in new ways but was also evocative of the London we love – a city that embodies the exceptional and the contradictory in all its brilliance.’ – Tom Hardy The focus of the fragrance campaign is one of savouring surprise. The exceptional and the contradictory. Chance encounters, mysterious coincidences and unforeseen change. Learn more about the fresh and woody Cypress & Grapevine Cologne Intense here – https://lnkd.in/gHCRH47j Now available online and in-store.

Jo Malone London has been working with charity partner BIGKID Foundation to support their mission to end youth violence for over 3 years. Most recently we have worked with BIGKID Foundation on their community leadership programme, creating the opportunity to deliver a series of workshops teaching leadership, communication and problem-solving skills. Young people from the programme were also given the opportunity to go on residentials, with the aim of writing and acting in a short film highlighting the importance of staying true to yourself. The young people involved celebrated the completion of this project by showcasing the film at the Jo Malone London townhouse to their peers, teachers and families. #BIGKID #JoMaloneLondon

Did you know one in four people will be affected by mental health in their lifetime? As May is Mental Health Awareness Month (with a key focus on Mental Health Awareness Week between 13 and 19 May), why not use this time as an opportunity to start open and honest conversations about mental health. Nurturing our culture of kindness and our mission to raise awareness, provide support and stamp out stigmas surrounding mental health, we’re proud to continue our work with UNICEF to support children, young people and caregivers’ mental health. Together, we hope to change the future for millions of young people around the world by shining a light on, and investing in, the charity’s mental health and psychological wellbeing programmes. Learn more about our charity mission: https://lnkd.in/eytGDdHy Images used are commercially licensed. Children featured are not beneficiaries of UNICEF.

Inspired by her own journey with mental health, our Global Ambassador Adwoa Aboah’s podcast – GURLS TALK – is a community-led non-profit organisation dedicated to promoting the mental health and wellbeing of adolescent girls and young women. The latest episode, recorded live in the Jo Malone London Townhouse, sees (or hears) her in conversation with psychotherapist Talitha Fosh, whose expertise in the field of addiction has informed her upcoming book, Hooked. Talitha has a personal, as well as professional interest in this topic; her own story has been coloured by addiction, making her even more passionate about the work of dismantling the stereotype of ‘the addict’, as well as sharing tried-and-tested techniques to help others reclaim their freedom. Listen to the podcast at https://lnkd.in/ez8_Q4aA #AdwoaAboah

To celebrate our male fragrance Cypress & Grapevine Cologne Intense, Jo Malone London hosted wellness events in collaboration with Circle Zero Eight, at two London locations where guests were invited to partake in a fitness class at Arc Athletics Club or 12x3 Boxing. These doubled as an opportunity to recognise the link between wellness and mental health and importance of taking time for yourself. After their fitness classes, guests were invited to discover Cypress & Grapevine Cologne Intense. Refined, distinctive and bold, this fresh and woody scent leaves a lasting impression.   Discover Cypress & Grapevine https://lnkd.in/esrwYd9D