Business of Apps

We're pleased to introduce our latest guide 📜, The Key to Profitable App Growth: Combining Strategic Retargeting with User Acquisition, a comprehensive resource crafted in partnership with Remerge. This guide is your blueprint to not just attract but also retain and engage your app users more effectively in 2024 and beyond. 📈💰 This guide zeroes in on the crucial role of retargeting within the mobile app marketing sphere 📱, demonstrating how it can work hand-in-hand with user acquisition to drive meaningful growth and user retention. Whether you’re new to the app market or looking to refine your existing strategies, this guide provides essential insights and practical steps to not only attract users but also keep them engaged. 🎁 You'll discover how to: ✅ Seamlessly integrate retargeting with acquisition efforts ✅ Enhance user engagement and ensure a higher ROI ✅ Implement these strategies amidst the evolving privacy landscape ✅ Ensure your marketing efforts remain both effective and compliant Don't miss this opportunity to refine your app marketing strategy and enhance user lifetime value. Download the guide now 💎 and start transforming your approach to app growth today! LINK to guide in comments.

We are extra hyped to welcome HypeFactory Influencer Marketing Agency to our Marketplace. 🤩🥳️📣 HypeFactory is a cutting-edge influencer marketing agency dedicated to providing the highest level of service to their clients. 🚀 Leveraging the power of AI and their deep understanding of marketing trends, the HypeFactory team crafts full-scale advertising campaigns that get results. 🌍🔎 Always on the forefront of innovation, they aren’t afraid to break the mold to deliver the most impactful campaigns. 📱 It’s their youthful, courageous approach that sets them apart in an ever-evolving industry. 🌐 ‘Authenticity and transparency are becoming increasingly important in the world of influencer marketing. In a world of no cookies, artificial images, and deep fakes, consumers are becoming more mistrustful of the information they see online, which makes the people-to-people approach that influencers provide more valuable than ever,’ Michael Kuzminov, Chief Growth Officer at HypeFactory. Find out more about HypeFactory here: https://lnkd.in/dzaWPBt5 #marketplace #team #ace #performance #apps #mobile #energetic #entrepreneurial #experts #driven #ua #datadriven

🚀 Exciting News! 🚀 AdQuantum has just launched their Web-to-Web User Acquisition Guide 2024, created in collaboration with Union Apps. This comprehensive guide is packed with insights and strategies to help marketers navigate the shift towards web-to-web and web-to-app user acquisition. 📘 Inside the guide, you’ll discover: ✔️ Solutions to common web-to-web campaign challenges ✔️ Tips for conducting effective A/B tests ✔️ Strategies for building high-performing landing pages and paywalls ✔️ And much more! Don’t miss out on this essential resource for subscription app marketers. Download the guide now and stay ahead of the curve! 📈 Read more and download the guide here: https://lnkd.in/dBV4EayV #UserAcquisition #WebToWeb #Marketing #SubscriptionApps

PropellerAds Launches Auto Creatives PropellerAds has unveiled a new feature, Auto Creatives, which automates the creation of high-performing ad creatives. This tool aims to streamline the ad production process, allowing users to save time and enhance their push and in-page push campaigns. Read the full announcement here: https://lnkd.in/dZ_jDrTp #AdTech #AutoCreatives

Looking to take app engagement to the next level? 🚀 Our latest 2024 guide on 'Top App Engagement Platforms' is a game-changer for app owners and marketers aiming for big growth 🌟 💡 Did you know that apps using top engagement platforms see up to a 30% increase in user retention? That's pretty massive. So, why work with top app engagement platforms: ✅ Boost User Retention: Keep users hooked with personalized experiences and targeted messaging. ✅ Increase Revenue: Leverage in-depth analytics to fine-tune monetization strategies and maximize profits. ✅ Streamline Operations: Implement seamless integration and automation, saving time and effort to focus on what matters most – growing mobile apps on a wider scale. Don't miss out on this must-read guide. Dive in and discover how the best in the business are optimizing their app engagement, and let’s take mobile apps to new heights: 📈📲 https://lnkd.in/eP8wrq5e #AppEngagement #AppGrowth #BusinessofApps The guide features the mighty: 💪 Airship Braze Pendo.io Optimove CleverTap Adikteev Remerge MoEngage Iterable OneSignal Aampe Sendbird Amplitude

In today's booming mobile gaming market, casual and puzzle games stand out for their mass appeal and significant commercial potential. 📈🎮 A new report by SocialPeta Ltd and Supersonic from Unity reveals that casual games dominated Q1 2024 with a 36.62% market share in advertising, while puzzle games saw the highest growth in advertiser share. 📊🧩 The report also highlights the success of games like "Build A Queen," offering insights into creative strategies and market trends. 👑📱 Link in comments ⬇️

“The future of customization is here” says Matt Pahnke, Head of Product Marketing at Customer.io during his presentation at App Promotion Summit London. #customization #appmarketing #onboarding #retention #appgrowth #apslondon

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Sue Azari, eCom Industry Lead at AppsFlyer. Sue is the eCommerce Industry Lead at AppsFlyer, the largest mobile measurement partner. Sue advises and consults with eCommerce businesses on their app growth strategies. Sue spent ten years working in eCommerce, is a regular speaker at eCom industry events and was selected as one of LinkedIn’s Top Voices in Retail in 2023. What are you most excited about in apps right now? "I’m excited about the growth of apps within the eCommerce vertical, data.ai (by Sensor Tower)’s 2023 report showed that eCommerce apps were the top downloaded subcategory in most countries last year. It’s also exciting to see more and more beauty brands launching apps, such as Charlotte Tilbury who last year launched a fantastic app." Is there anyone you'd like to shout out to who has influenced your journey in the app industry? "Hannah Parvaz! She is a total badass in the industry and someone I look up to. Hannah has so much fantastic knowledge and is great at taking complex subject matters and breaking them down in an easy-to-understand manner. She's also great at building community and bringing people together in the industry." More on Sue 👇 Link in comments #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development

Tune into the new episode of the Business of Apps podcast featuring Summer Liu, CMO of SocialPeta Ltd We got Summer on the show to talk about: ✅ How app marketers can leverage app performance and ad creatives data effectively ✅ How they can stay competitive in a crowded app marketplace ✅ Upcoming features in the SocialPeta pipeline to benefit app marketers #appdata #appmarketing #datadriven

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Paul Sakhatskyi, Head of Product Marketing at Readdle. Paul‘s marketing journey started in 1991, just weeks after he was born when his dad brought home Philip Kotler’s Principles of Marketing from a conference. Growing up in a household buzzing with marketing strategies, communications, and ads, it was almost inevitable Paul would follow this path. Now, Paul leads the marketing strategy for Documents, a mobile app that has made its way onto over 100 million iPhones and iPads globally. He unshakably believes that marketing is about problem-solving. His ‘why’ is to help businesses understand and meet their users’ needs, building products and services people admire. "Looking back, it’s easy to connect the dots and say that I’ve always been into apps. I think apps-related things sparked in me in 2008 when Apple launched the App Store. Fast forward to 2014, a friend nudged me into the professional sphere, and by 2016, I was diving into my adventure with Readdle." More on Paul 👇 LINK IN COMMENTS #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development