Aperture

Aperture

Business Consulting and Services

We make good companies better.

About us

Aperture is a growth agency and consultancy based in London, working to grow brands focused on helping people. Founded by Hannah Parvaz in 2022, Aperture has been named Consultant of the Year x2 and has worked with brands from pre-launch to exit. Want to see what we do? Click here 👉🏽 Services: 💻 Performance management (Meta, TikTok, Google, ASA & more) 👂 Product advising & coaching 🚪 Onboarding optimisation 📈 Monetisation & pricing optimisation 🔗 Attribution implementations (AppsFlyer, Adjust, Singular) 📲 App Store Optimisation 👀 Developing & understanding customer insights 🕵🏽♀️ Jobs To Be Done 🎉 Founder & leadership coaching 👩🏽💻 Web-to-app flows 🔍 Building growth experimentation processes within your business 💯 Finding your North Star Metric & Key Drivers 📍 Mapping your customer journey and optimising it So far, we've been: 👩👦👦 Supporting mothers with postpartum depression 💸 Educating women and NBs on finances 😞 Assisting people in navigating grief and loss 🗑 Reducing food waste 🧠 Enhancing brain and gut health 💷 Helping carers claim back money on tax 🌳 Saving real trees in the rainforest 😶🌫️ Equipping people with mental health tools 🎧 Helped people develop with podcasts We'd love to hear from you. You can reach out on our website (www.aperture.london) or send us an email on [email protected] - we've always got time for anyone with something interesting to say.

Website
https://www.aperture.london
Industry
Business Consulting and Services
Company size
2-10 employees
Headquarters
London
Type
Privately Held
Founded
2022
Specialties
Tech, Product, Data, Email Marketing, Consulting, Facebook Ads, PPC, Performance Marketing, TikTok, Mindset, Growth, Marketing, Process, Experimentation, and Attribution

Locations

Employees at Aperture

Updates

  • View organization page for Aperture, graphic

    1,041 followers

    Want to use your skills for good? We're on a mission to grow purpose-led brands and support positive change. Right now at Aperture, we're: 👩👦👦 Helping mothers cope with postpartum depression 💸 Empowering women's financial confidence ✨ Guiding people through grief and loss 🗑 Reducing food waste 🧠 Boosting mental health and wellbeing 💷 Assisting carers in accessing tax benefits 🌳 Saving rainforests tree by tree Our clients are committed to making a real difference. If you want to work on projects that move the needle on social impact, while enjoying WFA and an upbeat, driven team, let's connect! Drop us a message at [email protected] or slide into our DMs. Current openings: 🌞 Senior Performance Marketing Manager 🌞 Creative Strategist 🌞 Mobile Product Manager 🌞 Designer Come work on the light side ❤️🔥

  • View organization page for Aperture, graphic

    1,041 followers

    🚀 Exciting News: We’ve just launched our blog 🥳 The Aperture blog is dedicated to diving deep into the world of growth, bringing you analyses, trends, and actionable insights to help you stay ahead of the curve. Our aim is simple: to be your go-to resource for all things growth. Whether you’re looking to optimise your conversions, refine your messaging, or stay updated on what’s going on in the industry. Kicking off this series is our first post: “Stop Wasting Time on Referral Flows”. We’ve all heard that referral flows can boost growth, but let’s get real – they’re not the only secret weapon to skyrocketing your success. While they’re nice to have, the real magic lies in having a strong product foundation.🚀 Read our first post https://lnkd.in/ef3vQsCC written by our Product Consultant Léa Samrani, and let us know if you’re interested in writing any guest pieces. ✨

  • View organization page for Aperture, graphic

    1,041 followers

    We're thrilled to announce the launch of our brand new website 🌐 Check it out now: https://lnkd.in/etVJ-xkr Our new site reflects our mission to blend creativity with performance, offering a seamless experience that showcases our services, insights, and the incredible impact we're making in the marketing world. 🌟 🔍 What’s New? 👉 A fresh, modern design 👉Easy navigation to help you find the information you need quickly 👉 A brand new blog page offering insights into all things marketing, featuring expert analysis and trends. + all our beautiful faces ✨ We designed it with you in mind - whether you're a current partner, potential partner, or someone interested in the world of digital marketing. Check out the site and let us know how we can help you achieve groundbreaking results. #Aperture #Marketing #WebsiteLaunch #DigitalMarketing

    Aperture - Growth for purpose-driven startups

    Aperture - Growth for purpose-driven startups

    aperture.london

  • View organization page for Aperture, graphic

    1,041 followers

    Hannah Parvaz talking all things activation and retention 👇🏽 2 minutes and 5 lessons. Bookmark this to watch later.

    View organization page for Singular, graphic

    18,193 followers

    How do you get over the hump? Leap the gap? Go from a sort of successful app or game to a MASSIVE game with huge usage, retention, and monetization? Here's Hannah Parvaz from Aperture on growing past the 50,000 to 100,000 user level into something truly massive: 1. Now you have data: use it 2. How are people activating? 3. What is the rate of activation? 4. How is this app becoming a habit? 5. Who is this app becoming a habit for? 6. Where does the churn rate almost stop? Get all her insights and ideas on-demand right now on the Singular site under Resources ...

  • View organization page for Aperture, graphic

    1,041 followers

    Roll up, roll up @ Warsaw: https://lnkd.in/drwc-NvH

    View organization page for Adapty.io, graphic

    3,303 followers

    New speaker announcement 🎉 Hannah Parvaz joins Adapty Conf Warsaw! Hannah Parvaz, the Founder of Aperture, is a multi-award-winning marketer, coach, and mentor. Named App Marketer of the Year in 2019, she speaks on the future of app growth, privacy, and leveraging data analytics. With experience working with over 250 companies, Hannah passionately supports and lifts others in the industry. She coaches for SYSTM, holds a 5-star rating on GrowthMentor, and mentors for Google Launchpad. At Adapty Conf, Hannah will discuss creating effective onboarding flows, sharing actionable strategies, analytics optimization, and real-world examples. It’s free to attend, but seats are limited. Secure your spot now: https://lnkd.in/drwc-NvH About #AdaptyConf: In partnership with Paddle, we will connect app developers, marketers, and growth hackers with the latest best practices for mobile success.

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  • View organization page for Aperture, graphic

    1,041 followers

    We’re super excited to announce that our family has grown 🥳 Please join us in welcoming our newest team members: Katie, Gus, and Abi 🤝 ✨Abigail Laurel M. joins us as a Junior Account Manager, ready to bring fresh ideas to the table. ✨Augustin C. steps in as our Account Director, set to take our management to the next level and boost our analytics game. ✨Katie Choi takes on the role of Senior Account Manager, aiming to skyrocket our campaign successes. We are excited to see the fresh perspectives and energy Katie, Gus, and Abi bring to our team. Here’s to new beginnings and continued success in making the world a better place 🍀

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  • Aperture reposted this

    View profile for Hannah Parvaz, graphic

    ❤️🔥 Growth tips & strategies | App Marketer of the Year & 2x Consultant of the Year | Founder @ Aperture

    If you're interesting in learning how to aggressively scale your products, I'm taking part in a panel at the end of the month. It's free to attend and you can RSVP here: https://lnkd.in/e79m_ueg In this session you’ll learn: ► How to formulate the best channel mix to reach, and keep reaching, your audience ► How to test and optimize your creative strategy ► What levers you can use to drive incremental growth after launch ► What the pre-requisites are to launching your app — whether net new, or as a new extension of your web experience ► What measurement and BI setup you need to stay data-driven ► Top tips for retaining (and re-engaging) your userbase and avoiding a leaky bucket

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  • Aperture reposted this

    View profile for Hannah Parvaz, graphic

    ❤️🔥 Growth tips & strategies | App Marketer of the Year & 2x Consultant of the Year | Founder @ Aperture

    Remote teams still love getting together 💓 Firstly, welcome to our incredible new Account Director Augustin C. who has joined Aperture this week 🎉🎉🎉 we’re so excited to have you. Even though we are all remote, we love getting together and yesterday was no exception. We use our time together in person to: ✨ get to know each other ✨ have long lunches, this time in the park to enjoy the sun ✨ have ideation sessions ✨ share ideas ✨ get creative Last year we went to see Stormzy, and yesterday we bumped into Dizzee Rascal 👀 Savour and appreciate these moments. I love my team 💓 Tara Thompson Helen K. Abigail Laurel Morton Tina Z. Augustin C.

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  • Aperture reposted this

    View organization page for Singular, graphic

    18,193 followers

    How do you get your FIRST MILLION USERS? We are SO EXCITED to bring you some of the most awesome people in user acquisition like Hannah Parvaz from Aperture and Sara El Bachri from SHAMSCO and Guy Galin from Mad Brain Games. They have worked with the very biggest and best mobile studios on the planet, helping them grow, and they're going to share nuggets on this coming webinar. We're also super pumped to bring industry experts like Egor Ershov from Unity and Beth Berger from Moloco, dropping insights into growth from their work on thousands of campaigns. Plus of course Singular's super insightful director of customer success, Mike Gadd! And our moderator, of course, will be John Koetsier. We'd love to have you for this webinar. Sign up today: if you can't make the exact date and time we'll send you the recording later. https://hubs.li/Q02wQ3HV0

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  • View organization page for Aperture, graphic

    1,041 followers

    Our founder, Hannah Parvaz, hosted the App Promotion Summit yesterday 📈🏆

    View profile for Hannah Parvaz, graphic

    ❤️🔥 Growth tips & strategies | App Marketer of the Year & 2x Consultant of the Year | Founder @ Aperture

    ❤️🔥 Yesterday was the App Promotion Summit. I don't know how many of you know this -- I hosted the event. That means as well as doing an opening address, talking to 700+ people about my journey, I introduced talks from Salman Chaudhry, Steven Toy, Jenniffer Camacho, Joy Staples, Kirill Potekhin, Anastasia Karlova, Ishan Singh, as well as two incredible panels, hosted by Sue Azari and Cansu Bengü Ağaoğlu, and featuring Vittorio Boccanera, Javier Portillo, Vijay Ram, Lucy Rosier, Sam Hopkinson, Eugene Kuznetsov. I gave it my ALL - and I did it all in red heels so, today, the exhaustion is real 🫠 Thank you to the whole App Promotion Summit team for having me and hello to all my new friends and contacts that I made yesterday. Looking forward to what we've got coming up in the future. If you had a good time, drop a note below - I'd love to hear it👇🏽

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