Ads on videos you watch

The ads that play on YouTube videos or Shorts you watch are tailored to your interests. They’re based on your Google Ad Settings, the content you’ve watched, and whether you’re signed in or not.

How to personalize the ads you see on YouTube and Google

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When you're signed in, these anonymous signals may decide which ads you see:

  • Types of videos you’ve viewed
  • The apps on your device and your use of apps
  • Websites you visit
  • Anonymous identifiers associated with your mobile device
  • Previous interactions with Google’s ads or advertising services
  • Your geographic location
  • Age range
  • Gender
  • YouTube video interactions

These ads are based on the content of the videos you’ve watched whether you’re signed in or not.  

Manage privacy settings for ads

You can control the ads that you see based on your Google Account Ad Settings. You can also view, delete, or pause your YouTube watch history.

Turn off ads

If you want to turn off ads on YouTube, check out our paid memberships for an ad-free experience. 

To stop seeing a specific ad without reporting it, select More  or Info and then Block ad  on the ad. This option is only available if you choose to customize the ads you see in My Ads Center.

Report an ad

If you see an ad that you dislike, use the info above to manage your ad settings. If you see an ad that is inappropriate or even violates Google’s ad policies, you can report it. 

To report the ad, select More  or Info and then Report ad  or choose to fill out and submit this form. Our team will then review your ad report and act on the report if appropriate. 

Reporting ads is only available on YouTube mobile and on a computer.

Fill in lead forms

When you open a lead form in a video campaign on YouTube, some fields are pre-filled when you’re signed in to your Google Account.

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