To help your business stand out online and let your customers know details about your business, you can add business attributes to your Business Profile. For example, you can share whether your business offers outdoor seats or Wi-Fi.
Attributes show up on your Business Profile on Search, Maps, and other Google platforms. If you add certain attributes, your business might show up in searches for places with those attributes.
Add or edit an attribute
You can directly edit some attributes about your business, but there are attributes that may be populated based on inputs from customers who visit your business.
- Go to your Business Profile.
- Select Edit profile
More.
- Next to the attribute category you want to change, select Edit
.
- Examples: “Amenities” or “Payments”
- Next to the attribute you want to change, select Yes or No.
- Examples: "Wi-Fi” or “Cash-only”
- After you update the attributes, select Save.
Tips:
- A review of your edits usually takes about 10 minutes, but sometimes it can take up to 30 days.
- Some attributes can only be changed in certain locations, countries, or business categories. To better match the ways the people search for businesses, attributes name may change over time.
Learn more about different types of attributes
AccessibilityThese attributes collect info about your business about whether your business’s entrance, restroom, seating, parking, and elevator are accessible for customers in wheelchairs.
Wheelchair-accessible entrance
- If the entrance to your business is three feet or one meter wide and has no steps or stairs, select Yes.
- If there are one or more steps, there should be a permanent ramp or at least a movable ramp.
- If the entrance to your business only consists of revolving doors, select No.
Tip: A width of 3 feet (1 meter) is recommended for two people to comfortably stand next to each other.
Wheelchair-accessible restroom
- If the entrance to the restroom is at least 1 meter wide and has no steps or stairs, select Yes.
- If someone in a wheelchair needs to enter a stall inside the restroom, the stall’s entrance must be 1 meter wide.
Tip: A width of 3 feet (1 meter) is recommended for 2 people to comfortably stand next to each other.
Wheelchair-accessible seating
- If the main area of your business has no steps or stairs and offers enough space for someone in a wheelchair to navigate to and sit at a table, select Yes.
- If the tables are high at standing level, select No.
Wheelchair-accessible parking
If you have a parking spot reserved for people with accessibility needs, select Yes.
Tip: Depending on your country or region’s regulations, these reserved spots are usually marked with specific painting on the ground, placards, or signs.
Wheelchair-accessible elevator
If your business has multiple floors and is accessible with an elevator large enough to accommodate a wheelchair, select Yes.
To show your business’s commitment to sustainability and inform your customers that you offer recycling drop-offs services, you can add recycling attributes on your Business Profile.
Based on your business category, choose one or more of these attributes:
- Batteries
- Clothing
- Electronics
- Glass bottles
- Household hazardous waste
- Ink cartridges
- Light bulbs
- Metal cans
- Plastic bags
- Plastic bottles
- Plastic foam
Tip: If you add a recycling attribute, your business shows up in search results with a recycling icon.
Use recycling attributes with multiple business profiles
If you have 10 or more locations, you can bulk upload attributes on your Business Profiles. If your profiles are managed by a third-party marketing agency, they can update your locations through the Google Business Profile APIs.
Your business identity attributes on your Business Profile can help set you apart from other businesses and create connections between you and your customers.
You can choose:
- Asian-owned
- Black-owned
- Latino-owned
- LGBTQ+ owned
- Disabled-owned
- Indigenous-owned
- Veteran-owned
- Women-owned
- Small business
- Franchises can’t be considered a small business.
- A small business makes less than $10 million a year.
- Your business may automatically be marked as a small business based on the info we have.
Tips:
- You can choose more than one identity attribute for your Business Profile.
- When you add this attribute, you inform everyone that your business is owned by someone of that identity.
- You can opt-in or opt-out of a business identity attribute at any time.
