Export assets to Google Ads

You can export supported assets from Ads Creative Studio to a linked Google Ads account. When you export, a copy of the asset is uploaded to the asset library in Google Ads. There's no link between the two assets after an asset is copied.

Before you get started

You can only export assets to a linked Google Ads account. If no account is linked, the export option won't be shown.

Supported assets

You can only export assets that are usable in Google Ads campaigns to Google Ads. Currently, only the following asset types can be exported.

From the asset library From a Performance Max project
Images:
  • JPG
  • GIF
  • PNG
Images:
  • JPG
  • PNG
Videos:
  • MP4
  • MPG
  • WEBM
  • MOV
Text assets

More asset types will be available later.

Keep in mind

Assets can only be exported if they meet Google Ads' asset guidelines. You can find asset guidelines for each ad format in the Google Ads Help Center:

Export assets to Google Ads from the asset library

  1. Sign in to Ads Creative Studio.
  2. Click Asset library.
  3. Find and select the assets you want to export.
  4. Click Export. The export panel opens.
  5. Select the Google Ads account you want to export to. If the account you're looking for isn't listed, make sure the account link has been requested and accepted.
  6. Click Export. The assets will be copied to the asset library in the linked Google Ads account. All assets will be placed in a folder with a name that starts with "Ads Creative Studio" and ends with your Ads Creative Studio account name.

Export assets to Google Ads from a Performance Max project

  1. Sign in to Ads Creative Studio.
  2. Open the completed Performance Max project you want to export.
  3. Click Export.
  4. Select the linked advertiser you want to export to.
  5. Click Export. The project's status changes to "Exported". The assets in the project will be copied to the root folder of the asset library in the linked Google Ads account.

Troubleshoot asset export errors

If an asset doesn't meet Google Ads' asset guidelines, the asset will not be exported.

  1. Check the asset guidelines for the ad format in the Google Ads Help Center.
  2. Fix and upload a new asset.
  3. Export the asset again.

Need more help?

Try these next steps:

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