Gregory Grudzinski is one of the authors of the WARC’s newest report, 'The Future of Digital Commerce.' Watch the video to learn about the report's various discoveries, which will give you insights into maximizing emerging digital commerce opportunities in retail media and more. Read the #report here 👉 https://lnkd.in/eJTFAi-u Non-subscribers can access a sample by following that link, too 💁♀️ #DigitalCommerce #WARC #Strategy #RetailMedia #AI #OmnichannelMarketing #EvolutionOfMarketing
WARC
Advertising Services
London, Greater London 43,971 followers
WARC helps ambitious marketers make bold moves.
About us
WARC provides the latest evidence, expertise and guidance to make marketers more effective. Our clients include the world's largest advertising and media agencies, research companies, universities and advertisers. WARC also publishes leading journals including Admap and the Journal of Advertising Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA. WARC hosts annual case study competitions, including the WARC Awards and the WARC Media Awards. WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company. Book a demo to discover more: http://bit.ly/2STQpLK
- Website
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http://www.warc.com
External link for WARC
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Public Company
- Specialties
- Online marketing intelligence, Conferences, Journals, Advertising, Marketing, Research, Media, Awards, Data, marketing effectiveness, effectiveness, and evidence
Locations
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Primary
33 Kingsway, Holborn
London, Greater London WC2B 6UF, GB
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6 Shenton Way
Central Business District, SG
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2233 Wisconsin Ave NW
Suite 535
Washington, Washington DC 20007, US
Employees at WARC
Updates
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Ed Pank is the SVP for WARC's Advisory team, and, you guessed it, he's coming to the Cannes Lions International Festival of Creativity with us 🤸♂️ Here are his top tips - the last one is so good. WARC Advisory can partner with you to help grow your credibility by offering tailored advice to overcome any marketing effectiveness challenge. Visit warc.com/advisory to learn more. #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves
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WARC-ers from all over the globe will be descending on the South of France for the Cannes Lions International Festival of Creativity 😍 Coming all the way from New York, Ann Marie Kerwin kindly shares her top picks for the festival. I think we can all agree that they sound like they will be top-class. As Anne Marie says, do come and say hi to the team 💙 We hope to see you there. If you won't be there this time, watch our social channels for recordings of the sessions and lots of behind-the-scenes action. #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves
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We've been speaking about our co-curated content stream with Cannes Lions International Festival of Creativity a lot recently. But what *is* Creative Impact? Watch our video with David Tiltman to find out more 👀 then fill your calendars with the schedule here 👉 https://lnkd.in/eaaWrQwF #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves
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Marketing opportunities are plentiful during festive seasons, and India's rich cultural and religious diversity leads to grand celebrations all year round 🎆 In the latest edition of Spotlight India, WARC's India Editor, Biprorshee Das, explores how brands and marketers gear up and execute strategies for these significant occasions. Discover the introduction here 👉 https://loom.ly/bepEub8 And access the full series (for WARC subscribers only) 👉 https://loom.ly/KUoxXIE #WARC #MakeItWARC #Marketing #Spotlight #India
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WEBINAR June 5 👀 In this webinar, Kate L. Price and Marisa Mulvihill from Prophet will present research on CMOs' key challenges and priorities. Then, we'll have top #marketers reveal their approach to integrating short and long-term strategies to achieve brand growth and share lessons about creating an integrated marketing organization. In the second part of the webinar, Snezhina Kashukeeva, Customer Success Executive at Fospha, will present measurement best practices and highlight some of the common pitfalls that make balancing brand and demand a challenge. Fill in your details and save your (virtual) seat 👉 https://loom.ly/jUSanb8 #WARC #MakeItWARC #Marketing #Advertising #BoldMindsBoldMoves #Webinar #US Ann Marie Kerwin Catherine Driscoll
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In this fifth and final (😢) episode of our Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Morgan Flatley, CMO of McDonald's, discuss brand building beyond just advertising and how to get the organization on board. Morgan says, “Creativity can transform your business. And for us at McDonald’s, it’s brought the excitement, the energy, the swagger, the pride, back to our organization – not just within the marketing organization but across the entire organization.” Listen to the full episode here 👉 https://loom.ly/MoDqH2I #WARC #MakeItWARC #MarketingTruthSeries #Marketing #Advertising #BoldMindsBoldMoves
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Quite the discussion has erupted around this episode's topic 👀 For our episode on 'Rethinking brand purpose', WARC brought together Nick Asbury, author of The Road to Hell and longtime critic of marketing's quest for purpose, and Thomas Kolster, who has advocated for more responsible marketing since before purpose became the buzzy byword it is today. As Nick said in a recent LinkedIn debate, does' purpose' refer to "corporations stepping into the democratic realm and using their market muscle to influence questions best settled by democracy and civic life"? Or, as Lola Bakare said, do we need to use purpose more effectively because "even the most minuscule opportunities to exploit the places where social and commercial impact intersect to the benefit of all stakeholders, not just shareholders" are ones we should seize? Join the conversation; we'd love to hear your thoughts. Thank you to our host, Lena Roland. Listen on Apple: https://loom.ly/vtIfmFY Listen on Spotify: https://loom.ly/1XHQwHo
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We asked our #APAC Editor Rica Facundo to give us her top picks for Cannes Lions through an APAC lens 🔍 APAC Marketers - Will we see you at the Cannes Lions International Festival of Creativity? Let us know in the comments 🔽 #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves Kantar #LiquidDeath
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Last week at McCann New York, we hosted the "Uncomfortable Conversations" event with The Marketing Society, diving into how masculinity and femininity are portrayed in media and advertising. Ann Marie Kerwin, Americas Editor at WARC, kicked off the event by sharing insights from our Marketer's Toolkit. She then led an engaging panel featuring: ⭐ Cinzia Crociani, EVP & Executive Global Creative Director at McCann New York ⭐ Gary J. Nix, Founder & Chief Strategist at the brandarchist: a strategy, design + change consultancy ⭐ Larry Adams, Founder & CEO of XStereotype The discussions and breakout sessions delved into media's influence on perceptions, the impact of cancel culture, and the critical role of empathy in marketing. #MarketingEffectiveness