Singapore Tourism Board

We have launched a new global MICE marketing campaign, inviting event organisers and planners to see Singapore’s value proposition in a new light - as a leading MICE destination that can influence purposeful outcomes. A trusted gateway to Asia with a vibrant business environment, Singapore's commitment to innovation and a sustainable future empowers event organisers and delegates to drive meaningful change. Our global MICE campaign is set to roll out across key markets and regions including China, Europe, Indonesia, and the United States. It includes in-market trade engagements and MICE travel shows, presenting how we deliver on every aspect of the MICE experience here in Singapore. Partner us to co-create MICE events that make a difference: https://lnkd.in/dexx8A8x #PassionMadePossible #MadeInSingapore

We are shining a spotlight on sustainability this June. ✨ Returning for its 10th edition, i Light Singapore (iLSG) runs till 23 June across Marina Bay and its neighbouring precincts. Asia’s leading light festival, iLSG 2024, is partnering with Gastrobeats, a celebration of food, music and community that incorporates sustainably sourced food options, and for the first time, The Conscious Festival, an eco-friendly lifestyle event. Driving green initiatives, STB is working with our partners to showcase new and innovative attractions while refreshing current offerings through a wide selection of activities, unique attractions and vibrant lifestyle experiences across the various downtown districts. For more info, visit: https://lnkd.in/dYiAZPT7 📸 (IG): sunnycitykids, stanley_chee, andr.mty, saslwp, zatochi93, ilightsingapore #PassionMadePossible #iLightSingapore #URASingapore

🍴 Singapore's dining scene shines on the global stage with several of our restaurants named among The World's 50 Best Restaurants! 🌟 🎊 Congratulations to the winners for this incredible achievement: A huge shoutout to Odette for emerging in 24th place, as well as to Burnt Ends, Labyrinth and Meta for coming in #68, #92 and #95 respectively in the extended 51-100 list. Singapore’s culinary scene has set a shining example of how diversity in cuisine and innovative approaches to traditional dishes have elevated local restaurants and bars to become globally recognised. We are extremely proud to have these restaurants represent Singapore, reaffirming our position as a prime destination with a diverse culinary landscape, thanks to a vibrant and innovative F&B industry.   #PassionMadePossible

We’re shaping the future of Singapore tourism through digital transformation. With the biggest turnout since its inception in 2019, the latest edition of the Singapore Tourism Accelerator (STA) Cohort 7 was a resounding success. A digital transformation initiative by Tcube, STA provides a platform for STB to facilitate innovation and testing efforts within the travel and tourism industry. Check out the highlights from the recently concluded Cohort 7 Demo Day and hear from industry experts how the STA can help future-proof Singapore’s tourism businesses by connecting them with the world’s most promising and innovative technology startups and scaleups. For more details on STA Cohort 7 pilots and tech companies, please refer to https://sta-c7demoday.com  Keep a look out for the next edition of our Singapore Tourism Accelerator, and stay updated on the latest Tcube new initiatives via our website here: https://go.gov.sg/tcube Inside Technologies, Syook, Lanp (Ulisse), Enterprise Bot , ByteGenie, Sustain.Life, EvoEco, Circular Unite, FXMedia / FXMWeb, Mapxus, 예간 Yegaan, passero, Kotozna, Inc, Mandai Wildlife Group, Jewel Changi Airport, Suntec Singapore Convention & Exhibition Centre, Madame Tussauds, Dorsett Singapore, Science Centre Singapore, Mount Faber Leisure Group, Millennium Hotels and Resorts, PARKROYAL COLLECTION Pickering, Singapore, Conrad Hotels & Resorts, Resorts World Sentosa, Marina Bay Sands, Far East Hospitality Management (S) Pte Ltd, Gardens by the Bay, The Ascott Limited

Our visitors are about to discover Singapore’s iconic landmarks like never before through Augmented Reality (AR). 🌟 STB is expanding on our partnership with Google to bring location-based AR experiences to Google Maps, with Singapore being only one of the two cities globally chosen for this pilot. Together with over a dozen tourism stakeholders, we are jointly developing AR experiences across 30 places of interest in Singapore, enhancing the way visitors explore our vibrant city. Whether visitors are here in-person or exploring remotely on their couch, these AR features will be helpful for visitors planning their trips and looking to discover new places to visit in Singapore. Some of the places of interests visitors can look forward to exploring on Google Maps include Chinatown, Orchard Road and popular attractions like Gardens by the Bay and Sentosa Sensoryscape. With plans to continue growing the number of location-based AR experiences in Singapore, we have our eyes set on becoming the world’s first “AR City” 😎 Stay tuned for more updates as we continue to transform the future of travel with cutting-edge technology! #PassionMadePossible

The Singapore International Festival of Arts (SIFA) returns from now till 2 June, showcasing contemporary and compelling works across theatre, music, dance, film and visual arts. This year’s theme, “They Declare”, is an expression of the multiplicity of voices that the Festival welcomes and celebrates. Debuting at the event will be 5 newly commissioned productions, 7 international presentations, and an all-new programming pillar catered for families and children. We are thrilled to work with our partners to elevate Singapore's art scene, injecting greater vibrancy to our city’s offerings. Check out the full programme line-up at https://www.sifa.sg/ #PassionMadePossible

Ready for a feast for the senses? ✨ Discover the magic of Sentosa Sensoryscape — an immersive, day-to-night experience with outdoor interactive light art, nature-inspired soundscapes and augmented reality.  This is one of the many interesting attractions waiting to be discovered in Singapore. With 6 multi-sensory gardens spanning 30,000 sqm, Sentosa Sensoryscape is the first milestone of the Sentosa-Brani Master Plan, marking a significant step in Sentosa Development Corporation’s evolution as a leading global leisure and lifestyle destination. Together with our tourism partners, we continuously bring more innovative and immersive offerings to enhance our vibrant tourism landscape.

Fans were treated to a weekend of sporting extravaganza with a thrilling time of putting excellence ⛳ and nail-biting scrums 🏈 LIV Golf Singapore welcomed some of the best players in the world to the Serapong Golf Course, while the top 12 men's and top 12 women's rugby teams took to the National Stadium for the HSBC SVNS Singapore 2024. Singapore will continue to be the strategic location for world-class marquee sporting events and we look forward to bringing more of such events to our sunny shores. Let's keep the adrenaline pumping and the victories rolling in! 🥇 #PassionMadePossible

🌟 Get ready to embark on an extraordinary journey through Singapore's tourism sector in 2024! With a dazzling array of new experiences and innovative tourism developments, we're set to welcome between 15 to 16.5 million international visitors this year. ✨ ✈️ Today at the annual Tourism Industry Conference (TIC), Minister for Sustainability and the Environment and Minister-in-charge of Trade Relations, Grace Fu and STB Chief Executive Melissa Ow unveiled our roadmap on propelling Singapore’s tourism sector forward through innovation and a pipeline of exciting plans: 🏗️ Launching of new tourism infrastructure in the next few years, such as the Mandai Rainforest Resort in 2025, expansion plans of both Integrated Resorts, the world’s first regional Porsche Experience Centre in 2027, and the development of a world-class wellness attraction along Singapore’s southern coast 🤝 Partnering market leaders including Marina Bay Sands and UOB to amplify destination and brand awareness of the Marina Bay precinct, and Sentosa Development Corporation, DBS Bank and Resorts World Sentosa to cement Sentosa precinct as Asia’s premier island resort getaway and leading lifestyle destination 🔧 Building industry capabilities through initiatives like enhancing the Tourism Sustainability Programme to provide more targeted support and a three-year partnership with NTUC LearningHub (NTUC LHUB) to co-develop and offer courses in key emerging areas such as sustainability and technology 📝 Introducing Tourism 2040 – our visionary strategy to unlock new opportunities and drive quality tourism growth for Singapore. The conference was fueled with inspiring discussions by our industry partners on the latest trends that are influencing the tourism landscape. From sustainable tourism initiatives to cutting-edge technologies, let’s unite in innovation and collaboration to shape the future of Singapore's tourism sector. #PassionMadePossible

We are thrilled to announce that STB is deepening Singapore’s commitment to global wellness through our renewed partnership with the Global Wellness Institute (GWI). Singapore proudly stands as the first country partner in GWI's "Geography of Wellness" platform, demonstrating our ambitions as a leading urban wellness destination. GWI, a leading research organisation, provides data, valuable insights and trends for wellness industry players to make informed decisions, drive innovations and curate unique experiences. Leveraging GWI's expertise, Singapore can fuel growth and sustainability within its wellness tourism space sector. As a nation committed to fostering holistic well-being, this partnership reaffirms our dedication to promoting wellness on a global scale. Together with GWI, we’re poised to explore new frontiers in wellness research and innovation 💪 Learn more about Singapore's wellness offerings and download the Singapore Wellness Economy Report at https://lnkd.in/evmenATZ #PassionMadePossible