Josef Fallesen

Start post (value, with the focus on the reader) once a week. Connect with relevant people you think can bring value to you, and be clear (when you connect) what value you'll bring to them if you share network. And do the above, for several months!

To practise your presentation, out loud tens of times, is KEY! To really take it to the next level, record yourself with a camera so you'll see and hear how you sound. After doing your presentation 10 times, and then 50 times, it will be a whole other level.

This first evaluation step is extremely critical! Selling to a prospect that’s within your ICP (ideal customer profile) vs not within your ICP is like night and day. Selling towards your ICP you’ll only hear real objections and thoughts. Selling to a prospect outside your ICP you’ll hear a mix of very strange objections… Be quick to ”say NO” to a prospect who clearly isn’t within your main target. Your time is valuable.💰

A strong way to build trust with your propects is through Social Selling. By sharing valuable content, your prospects will have gotten the opportunity to see you, and potentially get little or much value, from you even before you’re going in to the more ”normal” sales dialouge.

To really nail your messaging I can strongly recommend the book ”Obviously Awesome” by April Dunford.🎯 Read it a while ago, and A LOT of the SaaS CEOs I’ve as guests in my podcast have also strongly recommed it lately.

I would say that as soon as you have a good enough hypothesis about who your ICP (ideal customer profile) is (this is the most important to focus on at first), you shall just talk with as tens, if not hundreds, of people that fits your ICP💡 Just frame the dialogue around the problem you adressing, and then let them do the talking.