Focus groups conducted with Canadian teenagers examining their perceptions and experiences with cyber risk, center on various privacy strategies geared for impression management across popular social network sites (SNS). We highlight privacy concerns as a primary reason for a gravitation away from Facebook toward newer, more popular sites such as Instagram and Snapchat, as well as debates about the permeability of privacy on Snapchat in particular. The privacy paradox identifies a disjuncture between what is said about privacy and what is done in practice. It refers to declarations from youth that they are highly concerned for privacy, yet frequently disregard privacy online through "oversharing" and neglecting privacy management. However, our participants, especially older teens, invoked a different mindset: that they have "nothing to hide" online and therefore do not consider privacy relevant for them. Despite this mindset, the strategies we highlight suggest a new permutation of the privacy paradox, rooted in a pragmatic adaptation to the technological affordances of SNS, and wider societal acquiescence to the debasement of privacy online.
© 2019 Canadian Sociological Association/La Société canadienne de sociologie.