All resources
Tools, trainings, and resources designed in partnership with industry experts, academics, and news organizations around the world.
All resources
Pinpoint
Upload and analyze large numbers of documents with the power of Google Search, AI, and machine learning.
Hands-on Machine Learning
This course teaches journalists how to use Machine Learning for their reporting. You will learn how to train a Machine Learning model to identify and classify images in vast datasets.
Get started with Google Analytics 4
Video: Keeping journalists safe online
Video: Getting started with Pinpoint
Video: Getting started with Google Trends
Video: Google Earth and mapping technologies for journalists
Video: Google tools for fact-checkers
Audience Insights Powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
Bridging the Language Gap
"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News
Keeping Drivers Safe with AI-powered Journalism
The Boston Globe’s investigation into automotive records yields a Pulitzer Prize
Fundamentals Lab
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Increase site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Fighting Climate Change with Geo-Journalism
Ripples Nigeria is a news platform committed to data-driven environmental reporting
Introduction to Machine Learning
With help from the London School of Economics and Political Science, VRT News and Texty our Journalism AI courses offer an insight on how journalists are using machine learning in their newsrooms.
Investigative Reporting
From Google Public Data Explorer to Google Search, this intensive course will help journalists interpret a range of online sources to strengthen their efficiency and efficacy of in-depth research.
Fundamentals
Strengthen your digital skills by learning advanced techniques on familiar tools like Google Search, Google Maps and Google Trends.
A Collaborative Effort To Fight Misinformation
CekFakta is a collaborative effort to fight the spread of mis and disinformation.
An Experiment in Open Data and Civic Participation
READr explores how to build trust in news through reader engagement and participation
Creating safe spaces in Latin American media
Chicas Poderosas works to coach and support women and LGBTQ+ journalists
Bringing Underreported Stories to Attention
A women-founded network of journalists and news organizations across Mexico
Advocates for Equity in Australia
Media Diversity Australia advocates for greater diversity in Australian media
Digital Transformation for Cooperative Journalism
Les coops de l'information is a cooperative of six publications in Quebec
Alma Preta: A new voice for Black media in Brazil
Alma Preta informs Brazilian society from a Black and peripheral racial perspective
Fighting Misinformation in India
DataLEADS, the India Training Network has trained more than 35,000 Indian journalists
Promoting positive discussion to engage readers
Delfi’s new user-commenting platform uses AI to combat disinformation.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Student offer drives high engagement and retention
Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.
Inspiring Pakistan’s youth to make and consume news in new ways
Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
US and Canada Pre-launch Lab Cohort 2024
Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
YouTube Creator Academy: Improving your YouTube skills
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Nghe An Newspaper Boosts Speed and Readership
Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.
Business Reporting
Build your digital skills on Google Sheets and learn how to identify and report on financial news stories with the help of visualization tools.
Data Studio: Make interactive data visualizations
Password Alert: Protect yourself from password theft.
2-Step Verification: Stronger security for your Google account.
Google Translate: Verify content in 100+ languages.
Introduction to Google Earth Engine
Global Fishing Watch: Monitor fishing fleets and vessels
Visualizing Data: Flourish templates.
Google Sheets: Visualizing data
Access Google Finance data in Sheets
Google Finance: Research company performance
Google Earth Timelapse: Observing change
Introduction to Google Earth Studio
Google Earth creation tools: Tell your story across the world
Storytelling with Google Trends
Machine Learning, journalism and you
Training your Machine Learning model
Google Cloud AutoML Vision
Investigating stories with Machine Learning
Project Shield: Defend against digital censorship.
Protect your election coverage
Election visualizations linked to Google Sheets
Covering politics with Google Trends
Google Podcasts Manager
Google Translate: Translations on-the-go.
Google My Maps: Show where stories happen.
How to add them to your site
How to make them using makestories.io
How to make them using WordPress
How to make a good Web Story
What are Web Stories?
Public Data Explorer: Access a world of data.
Google Historical Imagery: Google Earth Pro, Maps and Timelapse
Google Earth: Pinpoint eyewitness locations.
Verification: Chrome Plugins and Extensions
Verification: Advanced Reverse Image Search
Verification: Google Search
Advanced Google Trends
How you can use Machine Learning
Different approaches to Machine Learning
Is Machine Learning the same thing as AI?
Voice Typing: Transcribe audio using Google Docs
Google News Archive: Access the past.
Advanced Search: Researching with precision.
Google Scholar: Access court cases, academic papers and sources.
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
The Saturday Paper attracts new subscribers with video
Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.
Bonnier News growing subscribers through cross-sell opportunities
Bonnier News growing subscribers through cross-sell opportunities
ACM grows digital subscriptions with a premium app
Full featured app incentives farmers to switch to a paid digital subscription
Building a new reader-first news platform
Growing visitors and views with a refreshed digital presence and strategy
GMA Integrated News Digital’s "InoculatED" combats misinformation through pre-bunking, with the help of AI-powered tools for faster content creation.
Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.
talkSPORT scores more readers with data-driven insights
News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.
News18 Boosts Video Success with Optimized Strategy
Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
Newsletters win over readers and increase engagement
London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.
Centralizing data for actionable insights
Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
iNews.id boosts registrations with refined SSO strategy
Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.
Digital paper adds to revenue streams with AI
Digital paper adds to revenue streams with AI
Basics of Google Trends
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Polish news site links national football team’s manager with match-fixing mastermind
Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.
Telling stories that matter with a boost from AI
Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.
Safeguarding the Amazon with the help of AI
On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.
Using AI to Keep Communities Informed
Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.
Google Fact Check Tools
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
NZME launches The Listener subscription vertical
NZME expands their digital subscription products to include The Listener, increasing ARPU.
NZME enhances data quality in the newsroom
NZME adopts Dataform, enhancing data model reliability and quality.
Introduction to AI for Journalists
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Optimizing reader journey and engagement with technology
How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Introduction to AI for News Business Teams
Enriching article information with Article DNA
How Article DNA is used to influence conversion and retention
IE Online’s Path to Subscription Excellence
Architect a subscription platform for active subscriber engagement, acquisition, and retention.
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Paywall Content Selection Using AI
Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance