This article aims to assist small and micro businesses by examining growing search trends in Singapore. By providing them with ideas and insights in their new startup or exploring a new business vertical.
Solo Travel
The growing interest in solo travel can be attributed to several factors:
Personal Growth and Independence: Many people see solo travel as an opportunity to challenge themselves, gain confidence, and become more independent. It’s a chance to step out of their comfort zones and experience new things on their own terms.
Self-Discovery: Solo travel offers a unique chance for self-reflection and self-discovery. It allows individuals to spend time alone, think deeply, and understand themselves better.
Focus on Well-being: For many, solo travel is a way to focus on their mental and emotional well-being. It can be a form of self-care, providing a break from daily stressors and a chance to rejuvenate.
Cultural Exploration: Solo travelers often seek to immerse themselves more deeply in local cultures and experiences, which can be easier to do without the distractions of traveling with a group.
Some of the growing trends in Singapore related to solo travel include:
Digital Nomad
The increase in interest in becoming a digital nomad can be attributed to several factors:
Advancements in Technology: Improvements in internet connectivity, portable devices, and digital tools (i.e Zoom) have made it easier for people to work remotely from virtually anywhere in the world.
Rise of Remote Work: The COVID-19 pandemic accelerated the adoption of remote work, making it a viable and sometimes preferred option for many companies and employees. This shift has continued post-pandemic, with more people seeking flexible work arrangements.
Desire for Work-Life Balance: Many individuals are looking for a better work-life balance, and the digital nomad lifestyle offers the flexibility to work and travel simultaneously, allowing for a more fulfilling personal life.
Cost of Living: Some digital nomads choose to live in countries with a lower cost of living, allowing them to save money while enjoying a high quality of life.
Adventure and Exploration: The appeal of exploring new cultures, meeting new people, and experiencing different lifestyles is a significant motivator for many digital nomads.
Food for Thoughts
Based on the research above, here are some questions that can help small and micro businesses to get inspired into the existing business:
- There is a rise in cultivating individuality. How can we apply this mindset to our existing products or services?
- What are the core needs and desires of solo travelers and digital nomads?
- What digital tools or platforms could enhance the customer experience for our target audience?
- What are their pain points, and how can we help to solve them?
Fortune favours the prepared. As a business owner, what actions will you take?
