Types of partners

Partners

Our partners use our Products, including our Business Tools and other technologies that allow businesses to advertise or support their products. Business Tools also help our partners understand and measure how people are using their products and services and how well their ads are working. For example, they might put one of our Business Tools, the Meta Pixel, on their website. Or they might use Meta Audience Network tools to monetize their apps by showing ads from businesses that advertise on Facebook.

Integrated partners

Integrated partners also use our Products, specifically the technologies that help you make a connection to them. For example, you might log into their app or website using Facebook Login. Or you might play their game on Facebook, which we call an integration because you can play without leaving our app.

Who are our partners and integrated partners?

Here are some examples:
  • Advertisers
  • Businesses and people that use our Products to sell or offer goods and services
  • Publishers (like a website or app) and their measurement vendors
  • App developers
  • Game developers
  • Device manufacturers, internet service providers and mobile network operators
  • E-commerce platforms