The Diversity Pledge

A global gaming audience demands diverse companies, content, and perspectives

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Today’s gamers come from all walks of life. Offering the richest possible experiences to all players is a challenge in the gaming industry, but also an exciting opportunity. And today these goals are more pressing than ever:

Championing diversity should start from within

30%

of all gaming developers identify as female, of which only 4% are black 1

Gamers crave authentic experiences

47%

of gamers aged 10 to 65 say they don’t play games they feel aren’t made for them 2

Game design today still lags in diverse representation

79%

of main characters in games are male

(among 93 games analyzed that were released between 2017 - 2021)3

1. BCG, SEA Survey, 2022 2. Newzoo, Diversity & Inclusion Study
3. Diversity in Gaming report: An analysis of diversity in video game characters (Diamond Lobby, 2023) 4. BCG, SEA Survey, Jan. 2020

Fostering diverse and inclusive teams and embracing diverse practices has always been the right thing to do. However, now more than ever, there is a solid business case to get diversity, equity and inclusion (DEI) right or risk losing the unique opportunities that it affords businesses.

A diverse and inclusive workforce can be advantageous for companies — making them more innovative, more profitable and more likely to retain and attract talented employees. A survey found a correlation between diversity and innovation and profit, with companies with above-average diversity in leadership teams seeing an increase in innovation by 19%, while diversity-driven companies saw a 14% higher share of revenue from new products. 4

Signpost

Partner Pledges

brings richer perspectives to content development

Hiring for diversity

brings richer perspectives to content development

Developer stories
means creating games that embrace a broad range of people, places, and perspectives

Designing for inclusivity

means creating games that embrace a broad range of people, places, and perspectives

Developer stories
earns deeper bonds with today's multi-cultural gaming community

Advocating for everyone

earns deeper bonds with today's multi-cultural gaming community

Developer stories

Now it's your turn

people have shown their support so far.
Let's make it .

RESOURCE

How top game companies innovate and grow globally through diversity, equity, and inclusion

RESOURCE

Diversity, Equity & Inclusion in Games: Gamers Want Less Toxicity in Games and Want Publishers to Take a Stance

RESOURCE

Google Global Insights Diversity Equity & Inclusion Report 2023

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