Lacoste

We are proud to reveal the “René Lacoste” court located in Troyes, our historic birthplace 🐊 In line with our commitment to turning equal opportunities into a reality, we strive to make tennis accessible to young people from all backgrounds, firmly believing sport to be a powerful lever for social and professional integration. We are pleased to unveil this court on the land of the Crocodile in Troyes. Renovated in partnership with the city to provide local youth easier access to tennis, it aims at enabling as many people as possible to practice this wonderful sport. This new initiative is part of an inclusion program launched together with the association Etendart. Since 2020 we have inaugurated several courts globally, including in France, Brazil, and the United-States. The inauguration took place on June 17 in the presence of 4 of our ambassadors: tennis champions Nathalie Dechy, Guy Forget, Arnaud Clément and Julien Benneteau. #TeamLacoste #Lacoste

Unveiling our new “Olympic Heritage” collection, a tribute to the 1924 Paris edition 🐊 #Lacoste, with a history deeply intertwined with sport, draws on its heritage to move forward. This summer, we pay tribute to past Games and show the iconicity of our House with the launch of our “Paris 1924” collection. “Paris 1924” is the sixth collection created under the licensing agreement with the International Olympic Committee. An exclusive line that perfectly reflects the shared values of the Crocodile brand and the Olympic heritage, including audacity, fair play, and authenticity. Through 8 distinct pieces, Lacoste reinterprets the graphic heritage of the historic 1924 event, infusing it with vintage codes. From the iconic polo to the cap and the waterproof jacket, the French spirit of sport and elegance permeates each garment. Official Olympic Heritage License Products / IOC – All Rights Reserved #TeamLacoste

Two unforgettable days at Roland-Garros with #Lacoste celebrating Inclusion and Community 🐊 Participants from our French mentoring programs joined us during the tournament. A celebration of sharing, this event assembled our “Committed Crocodiles” and their mentees, as well as program partners and coordinators. Dedicated to give their time to mentor young people from challenging background and/or with special needs, the “Committed Crocodiles” are passionate volunteers who embody Lacoste’s global commitment for equal opportunity. Together, we had the chance to witness some unforgettable matches and create lasting memories. Thank you to everyone who made these moments so special. #TeamLacoste

Discover the new #Lacoste Original fragrance, the olfactory expression of French elegance 🐊   French actor and Lacoste ambassador Pierre Niney takes center stage in the Lacoste Original campaign. A captivating cinematic masterpiece which reflects the fragrance's unexpected and surprising nature.    Revealing all the codes and the DNA of the House, bringing a new dimension to its olfactory universe, Lacoste Original is a modern fragrance with a unique and powerful signature. Embodying unrestrained creativity, freedom of movement and French elegance that characterize all Lacoste creations, this new perfume marks the first collaboration between Lacoste and Interparfums.   #TeamLacoste

As the French Open is in full swing, we are thrilled to announce the renewal of our historic partnership with Roland-Garros and the French Tennis Federation. We will continue to be a Premium Partner of the tournament as well as an Official Partner of the FFT until 2030. The extension of our collaboration comes as a natural choice, our respective histories being deeply connected. For the anecdote, Roland-Garros’ stadium was built to host the Davis Cup in 1928 following the victory of the Musketeers, including our founder and tennis legend René Lacoste, against the United States a year earlier. René forever left his mark on Roland-Garros by winning the tournament in 1929. As our CEO Thierry Guibert says "Our presence at Roland-Garros for over 50 years is natural for us given our inextricable ties. Being a partner of this cornerstone of French and global tennis fully aligns with #Lacoste's unique fashion-sport vision, which celebrates its tennis roots every day. Being part of Roland-Garros contributes to the prominence of our know-how and the French elegance we embody. We are delighted to continue our collaboration for an additional five years". #TeamLacoste Fédération Française de Tennis 🐊

A tennis icon reborn for today’s era: the Aceline 96 🐊   A tribute to Lacoste’ s 90s tennis performance golden age. The sneaker features unique vintage sport details: a padded mesh collar for comfort, an archive-inspired label on the tongue and a sculpted rubber outsole providing cushioning.   Rooted in performance. Reimagined for lifestyle.   #TeamLacoste

#Lacoste x Brach Paris team up for Roland-Garros The Crocodile’s iconic style blends with the vibrant atmosphere of Brach Paris 🐊 This year, both houses have joined forces for an unforgettable luxury escape. From bed linens to bath towels and chic decor, carefully selected items embody Lacoste’s signature aesthetic and codes. This exclusive collaboration is a fusion of refined luxury and understated elegance, where every detail exudes sophistication. Stepping into a Brach Paris room embracing Lacoste’s colors, tennis enthusiasts can now elevate their Roland-Garros experience beyond the courts. #TeamLacoste

#Lacoste returns to Ibiza with a pop-up store ☀️ 🐊 We are back in Ibiza for the third summer in a row, bringing our signature style and a fashionable and summary product selection to the island's La Marina neighborhood. This year's pop-up store presents a fresh, green design, decorative details featuring materials that pay homage to the island’s artisanal tradition, and the star of the space this year, a characteristic monogram. Also, garments can be customized with exclusive patches through the personalization service, making it the perfect souvenir for those seeking something unique. #TeamLacoste

Driving Progress in Gender Equality 🐊 Fostering a thriving and inclusive workplace where everyone feels valued is core to who we are at #Lacoste. With 60% of women in our worldwide workforce, gender equality is at the heart of our DEI policy, driving us to take concrete actions every day to ensure equal opportunities and build representative leadership at the top levels of our organization.   Our commitment is reflected in our overall score of 95/100 on the 2023 Gender Equality Index in France. This achievement reflects our dedication to creating a workplace built on respect and value for all employees where everyone has a chance to fulfill their potential. We track key metrics like pay gaps and promotion disparities to ensure fairness and equity at every level. But we do not stop there. Since 2022, we've further strengthened our commitment with "Drive Our Crocodelles to the Top”, a program dedicated to gender parity and implemented in all our divisions and geographies. Through this program, key initiatives have been introduced in line with the realities of each of our markets, such as training and raising awareness, maternity & parental policies, empowering women career development through international programs or the launch of a dedicated podcast highlighting internal role models. #TeamLacoste

Icons at play 🐊 In the heart of the Riviera, Venus Williams and #Lacoste capture the iconic spirit of Hotel du Cap-Eden-Roc. A legacy of elegance reborn. #TeamLacoste