Massimo Dutti

ArtInProgress | Last week, our store in Firenze held the latest edition of our project to promote the creativity of artists around the world. Coinciding with the celebration of Pitti Uomo in the city, Italian-Slovenian artist Luca Vanello installed one of his works in our store at Via Roma, 5. In his works, Vanello creates speculative environments exploring relationships between technology and nature’s cycles, investigating how natural and human-made matter intimately shape conditions of vulnerability, vitality, and coexistence. Learn more about ArtInProgress here: https://bit.ly/3yZWy2u #MassimoDutti #NewInDutti 

BLURRED COLOURS | Amsterdam. It's 8 AM on a cloudy Wednesday in the De 9 Straatjes neighborhood. Bicycles line rain-soaked sidewalks and bridges. At a Keizersgracht studio, we meet Paul Hameline, one of the most magnetic models of his generation. Today, he embodies the inhabitant of a space filled with canvases, eclectic furniture, and art pieces, epitomizing the sophisticated simplicity that defines our menswear. In the collection we're shooting, burgundy adds depth to a neutral palette of cotton, linen, and leather textures. Discover the garments and accessories featured in these images in stores and massimodutti.com

MINIMAL RESORT | A landscape sculpted by the wind, a collection designed for the summer season. To shoot our latest campaign, we selected an evocative location: the ever-changing dunes of Schoorl in the Netherlands. Facing the North Sea, the gentle breeze created a dreamlike halo, as if captured on a painter's canvas. Every fold, every texture, every color in our garments and accessories took on a new hue. Explore the dimension of these thoughtfully crafted outfits, featuring the season’s staples within our collection: from flat sandals to printed skirts, draped tops, and statement accessories. Consider these looks the promise of a getaway to be remembered. Find more inspiration in stores and online.

ArtInProgress | Our project to promote the creativity of artists around the world arrives in Ibiza. The guest for the occasion is French sculptor Lucille Uhlrich, whose practice explores the various ways in which time passes through matter. She collects and assembles rough materials from her environment. Her forms are polymorphous and tend to maintain an open-ended meaning that questions the things we leave behind. Until June 23rd, a selection of her pieces will be on display at our store, located at 22-24 Vara de Rei Street, in the capital's center. Learn more about this project at: https://bit.ly/3Kz7FSM

EN HAUTE MER | Next destination, new oufits. The latest additions to our men’s collection offer a wide range of possibilities to style the upcoming holidays to the fullest. Lightweight jackets and blazers, relaxed trousers, linen or cotton shirts… These ready-to-pack garments anticipate memorable moments. Discover all the effortless designs, perfect for any scheduled getaway, in stores and online: https://bit.ly/3XdOntB

EN HAUTE MER | An anticipation of upcoming travel looks. Our latest fashion editorial fully expresses our take on seasonal fashion: timeless sophistication, contemporary style, and absolute versatility. Like postcards of the imminent summer, these images feature must-have garments and accessories for the many trips and getaways finally on our agendas. Every design tells a story, and every occasion holds the potential to become a memory. Picture the perfect getaway outfit and create it with the many possibilities within our collection. Available in stores and online: https://bit.ly/3Rhf2BQ

THE SHAPERS | Five creative minds reflect on self-expression and personal style. Meet our guests as they showcase our latest designs for men. “It’s like dancing with your hands”, says Julen Ussia about pottery. Heir to an ancient tradition, he elevates craft to art with pieces that play with layering and geometric shapes. “Makers should dialogue with customers”, says chef Giacomo Hassan. He brings his expertise to his restaurant in Barcelona, where he captivates with an honest recipe book. “Doing the most with the least”, says Manuel Bañó about his pieces. The son of an artist and an industrial designer, he creates sculptural furniture produced in limited editions. “The essence of music is emotion”, says double bass player Marc André, one of the greatest global promises in this string instrument, with performances from Europe to the US. “Everything you do relates to you”, says multidisciplinary artist Klas Ernflo. He works with paper, textiles, or clay, expressing his inner world through painting, sculpture, or installation. Inspiration continues in stores and online: https://bit.ly/4e6rCOn

THE BLOOMING COLLECTION | Introducing our homage to the finest perfumery tradition. These six new fragrances have been meticulously developed for Massimo Dutti by the professionals at Givaudan. Three of the industry's top 'noses' —Dalia Izem, Gaël Montero, and Santosh Shinde— have skillfully transformed the emotions we sought to convey into captivating scents: a bright and vibrant character, an empowering and luminous attitude, an irresistible and sparkling personality… Choose the fragrances that suit your mood this season and immerse yourself in a myriad of floral notes: violet, iris, freesia, jasmine, musk, neroli…These perfumes offer more than words can express; they provide a unique olfactory experience. Add them to your personal collection. Available in stores and online: https://bit.ly/3wTVnRG

DOWN THE LANE | A journey through the streets of London. The vibrant neighbourhood of Notting Hill serves the inspiring backdrop to unveil the latest additions to our women’s collection. Discover the perfect styles to walk avenues and crescents or to take a pause in a meadow. From the edges of Kensington Park to the sidewalks of Portobello Road, this story is an invitation to express personal style while rediscovering our favorite cities. Find the garments featured in these images in stores and online: https://bit.ly/3wTVnRG

COURTYARD | Step into a curated collection of outfits inspired by the ambiance of hidden urban sanctuaries where the dynamic energy of the city meets serenity. Featuring wide volumes and a neutral color scheme, these looks for men exemplify the perfect balance between wearability and a hint of edge. Must-have staples gain depth and dimension by adding layers or subtle accents. It’s a simple yet effective formula to effortlessly adapt to any context. Discover the garments featured in this story in stores and online: https://bit.ly/4bOCFJO