A continuación, le indicamos cómo puede superar los desafíos en la investigación y desarrollo de productos con asertividad.
Navegando por el complejo mundo de la investigación y el desarrollo de productos (I+D) requiere una combinación de experiencia técnica, creatividad y asertividad. En este campo dinámico, a menudo se enfrentará a desafíos como limitaciones de recursos, contratiempos técnicos y presiones del mercado. Para superar estos obstáculos, la asertividad no se trata solo de ser audaz; Se trata de tener confianza, ser decisivo y proactivo en su enfoque. Implica una comunicación clara, el establecimiento de objetivos realistas y la gestión de las expectativas, todo ello manteniendo la flexibilidad necesaria para adaptarse a la nueva información y comentarios. Adopte la asertividad como una herramienta para impulsar la investigación y el desarrollo de sus productos de manera efectiva.
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Yashar Abbasnejad🚪Kitchen Cabinet Specialist🚪Design Consultant🚪Technical & Production Expert
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Dr Reji Kurien ThomasI Empower Sectors as a Global Tech & Business Transformation Leader| Stephen Hawking Award| Harvard Leader| UK House of…
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Nancy J. Capistran, PCC, CPCBoard Chair, Executive Coach and Crisis Advisor, Internationally Published Author
La asertividad en la investigación y el desarrollo de productos comienza con el establecimiento de objetivos claros. Debes articular lo que pretendes lograr con tu producto, dividiendo los objetivos complejos en tareas manejables. Cuando surgen desafíos, como inevitablemente sucederá, tener objetivos bien definidos te permite mantenerte enfocado y tomar decisiones que se alinean con la visión de tu producto. Esta claridad le permite defender asertivamente la dirección y las prioridades de su proyecto cuando negocia recursos o cuando se enfrenta a intereses contrapuestos.
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🔍 Recently, during a kitchen cabinet project, we encountered a significant challenge in sourcing sustainable materials within our budget constraints. Rather than accepting defeat, I took an assertive approach by researching alternative suppliers and negotiating favorable terms. 🤝 I reached out to various material vendors, explaining our requirements and the importance of sustainability in our design ethos. Through assertive communication and persistence, I secured partnerships with suppliers offering eco-friendly options at competitive prices.
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Innovation and selling are the key to any business. A success of product is defined by its acceptance by end consumer, therefore a "being close to customer and sticking to the basics" is one of the most successful approach of Design function. Most of company's R&D function have missing link with their real Consumer segment which is the critical meed for defining product specification as the first step. Then comes the other steps involved in product development which can efficiently be managed through strong toll gate system of new product development. After product specification and product design the design simulation is another critical step which helps us ensuring first time right quality & helps in optimizing development cost.
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Srivatsan Venkatesan
Co-founder & CEO @ Highperformr.ai | Get Better ROI From Social Media — Easily!
As a Product Manager, I overcome R&D challenges with assertiveness. I frame the problem, prioritize features, and communicate effectively with the team. By being clear on goals and timelines, I ensure we deliver a product that meets customer needs
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Assertiveness in R&D, Ha , Ha , Ha, It’s like being a polite bulldozer. Set clear goals, and firm deadlines, and don’t be shy to push back when you need to. Do not forget, it’s about making your vision a reality
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- Clearly define project objectives. - Set measurable milestones. - Align team with shared vision. - Prioritize tasks effectively. - Communicate expectations clearly.
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Articulating what you aim to achieve with your product involves breaking down complex objectives into manageable tasks. With well-defined goals in place, challenges become more manageable, allowing you to stay focused and make decisions that align with your product vision.
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- Set a proper goal for the project and communicate the same with the team - Split the whole product lifecycle into several gates. -Define the clear goal for each gates and take a note of potential challenges , priority tasks , training’s and support required.
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To be assertive in product development requires practice and planning, both based on the implementation of an efficient WBS with well-structured steps. Determining the Requirements Analysis, the Current Market, Risks and Impacts, Development and Prototyping, Testing, Launch. I believe that in a scenario where the maximum number of simulations is possible, the greater the assertiveness index and market reach.
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Start by laying out what you want to achieve with your project. Make these goals crystal clear to everyone on the team. It’s like setting a destination in your GPS before hitting the road—you gotta know where you’re heading! Being assertive here means being specific about what success looks like, so everyone's pulling in the same direction.
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Importante ter claro o propósito da geração de novas soluções. Muitas vezes o produto não tem como ganho principal a geração de receita diretamente, mas a retenção de clientes, acesso a novos mercados, etc.. A definição dos indicadores que darão visibilidade ao cumprimento desses objetivos deve ser definidos desde o início do projeto.
En el ámbito de la investigación y el desarrollo de productos, el conocimiento es poder. Recopile asertivamente toda la información pertinente sobre las tendencias del mercado, las necesidades de los clientes y los avances tecnológicos. Este enfoque proactivo de la investigación le permite tomar decisiones informadas y anticiparse a posibles desafíos. Cuando está bien informado, puede articular con confianza la propuesta de valor y la dirección estratégica de su producto, asegurando que sus esfuerzos de investigación y desarrollo estén alineados tanto con las necesidades del usuario como con los objetivos comerciales.
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To make a product successful, you really need to know your market & who you're selling to. Market research is key here. It helps you spot trends, find gaps in the market & see where the opportunities are. This means looking at what your competitors are doing, studying how customers behave & figuring out what problems your product can solve. When you know your market & audience inside out, you can create a product that really hits the mark and stands out from the crowd.
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In the realm of Product R&D, knowledge is indeed power. By assertively gathering all pertinent information about market trends, customer needs, and technological advancements, you proactively position yourself to make informed decisions and anticipate potential challenges. Armed with this knowledge, you can confidently articulate your product's value proposition and strategic direction, ensuring that your R&D efforts are finely tuned to both user needs and business objectives.
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By diligently researching market trends, customer requirements, and technological advancements, teams can make well-informed decisions and proactively address potential challenges. Being thoroughly informed enables confident articulation of the product's value proposition and strategic direction, ensuring that R&D efforts are closely aligned with both user needs and broader business objectives. In essence, a proactive approach to research serves as a foundation for successful product development and innovation, fostering alignment and clarity throughout the R&D process.
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You need the right info to make smart decisions. This means doing your homework—research market trends, check out what competitors are doing, and really understand your customer's needs. Assertiveness comes into play by actively seeking out this information, not just waiting for it to land in your lap. Ask questions, dig deep, and get the data you need to back up your R&D choices.
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In today's dynamic market landscape, staying ahead requires a proactive approach to gathering information about market trends, customer preferences, and technological advancements. This wealth of knowledge empowers you to make informed decisions and anticipate challenges before they arise. By understanding the market landscape and customer needs, you can confidently articulate your product's value proposition and strategic direction. This alignment ensures that your R&D efforts are not only effective but also focused on delivering value to both users and the business. Ultimately, knowledge serves as a powerful tool for assertiveness in navigating the complexities of product development.
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Actively gather information on market trends, customer needs, and technological advancements to make informed decisions and anticipate challenges. Being well-informed allows you to confidently articulate your product's value proposition and strategic direction, ensuring alignment with user needs and business objectives.
La comunicación efectiva es la piedra angular de la asertividad en la investigación y desarrollo de productos. Debe ser capaz de transmitir sus ideas, avances y preocupaciones con claridad a todas las partes interesadas involucradas. Esto significa elaborar mensajes que sean directos pero respetuosos, asegurándose de que su equipo, la gerencia y los clientes entiendan el estado del proyecto y su razón de ser detrás de ciertas decisiones. Una comunicación clara ayuda a evitar malentendidos y establece una base sólida para la colaboración.
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Clear communication fosters transparency and trust within the team and with external partners. By openly sharing information and updates, you demonstrate integrity and reliability, which are essential for building strong relationships. Additionally, effective communication enables you to address conflicts or challenges promptly and constructively. Instead of avoiding difficult conversations, assertive communication allows you to express your needs and expectations assertively while respecting the perspectives of others. This proactive approach not only resolves issues more efficiently it also cultivates a culture of accountability and mutual respect in Product R&D.
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From my experience clear communication is key to overcoming challenges in R&D and a key part of that includes communicating your thought process and rational for making specific recommendations. Sharing past experiences, case studies or data can all show assertiveness and a clear understanding for the direction you are recommending to solve the current challenges.
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Effective Communication is the key for the product development. Several teams are working over that particular project . There is need to have the effective communication not just within the single but also among the cross functional teams as well. Have clear communication with the vendors/manufacturers to get the lead time for the parts .The same should be conveyed to the product managers to get their job done as per the R&D inputs.
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The emphasis on crafting clear, direct, and respectful messages underscores the need for transparency and understanding throughout the project lifecycle. By ensuring that stakeholders comprehend the project's status and the reasoning behind key decisions, effective communication fosters trust, minimizes misunderstandings, and lays the groundwork for productive collaboration.
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In a collaborative environment like R&D, clear and transparent communication is essential for success. By conveying ideas, progress, and concerns clearly to all stakeholders, you foster understanding and alignment within the team. Direct yet respectful communication ensures that everyone is on the same page regarding the project's status and the reasoning behind key decisions. This not only prevents misunderstandings but also establishes a solid foundation for collaboration, enabling the team to work together effectively towards shared goals. Effective communication is indeed the bedrock of assertiveness in Product R&D, facilitating seamless progress and successful outcomes.
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My management style is to empower and reward the teams to work together. We all have one singular goal to meet the expectation of the customer. Wait, and to make sure the product utility meets the markets regulatory requirements and/or goals for efficacy. Dynamic range and dynamic utility are not just words on a page.
La gestión de las expectativas es un aspecto crítico de la asertividad en la investigación y desarrollo de productos. Es esencial ser realista sobre lo que se puede lograr dentro de plazos y presupuestos determinados. Al establecer y comunicar expectativas claras, puede evitar prometer demasiado y entregar menos. Abordar de manera asertiva los posibles obstáculos y ajustar los alcances del proyecto según sea necesario puede ayudar a mantener la confianza y el apoyo de las partes interesadas durante todo el proceso de desarrollo.
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Effective communication indeed forms the cornerstone of assertiveness in Product R&D. It's crucial to convey ideas, progress, and concerns clearly to all stakeholders involved. Crafting messages that are direct yet respectful ensures that your team, management, and clients understand the project's status and the rationale behind your decisions. By maintaining clear communication, you prevent misunderstandings and establish a strong foundation for collaboration, fostering a more productive and harmonious working environment.
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Before starting the project ,customers started to place their orders.This is because of the brand name and the trust that the company has earned.So before starting the project itself it is very important to estimate the timeline for the project and budget. If you can’t commit by that time then customer will lose trust over your brand and this will give a chance to the competitors to gain your customer trust.So it is utmost necessary to manage your goal within the stimulated time frame and budget.
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y setting and communicating clear expectations from the outset, stakeholders are better informed and prepared for potential challenges. Additionally, addressing roadblocks assertively and adjusting project scopes as needed demonstrates proactive problem-solving and helps maintain stakeholder confidence and support throughout the development process.
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Keep it real with your team and stakeholders about what can be achieved and by when. This involves clear communication and sometimes a bit of tough love. If expectations start to stray from what’s realistic, reel them back in with facts and figures. Being assertive means not being afraid to say "no" or "let's rethink this" when things start looking a bit too optimistic without foundation.
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Managing expectations ensures alignment between what can realistically be achieved and what stakeholders anticipate. By setting clear boundaries and communicating transparently about potential challenges, you establish trust and credibility, ultimately fostering a more collaborative and effective development process. This proactive approach not only mitigates the risk of disappointment but also allows for agile adjustments when needed, leading to smoother project execution and better outcomes overall.
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I am a proponent of addressing clients’ and prefer to communicate throughout the lifecycle of the product through constant updates on progress along with setbacks to meet the goal of full transparency. In addition, customers comfort level rises exponentially knowing that the entire organization is committed to the success of the client’s project.
La retroalimentación es un activo valioso en la investigación y desarrollo de productos, y adoptarla de manera asertiva puede mejorar significativamente el éxito de su producto. Esté abierto a las críticas constructivas de los usuarios, los miembros del equipo y las partes interesadas. Utilice esta retroalimentación para refinar su producto y mejorar sus estrategias de investigación y desarrollo. La asertividad aquí significa no tomar la retroalimentación como algo personal, sino verla como una oportunidad de crecimiento e innovación.
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eing open to constructive criticism from users, team members, and stakeholders is essential. Utilizing this feedback to refine your product and improve your R&D strategies demonstrates assertiveness. It involves not taking feedback personally but instead viewing it as an opportunity for growth and innovation. This mindset fosters continuous improvement and ensures that your product meets the evolving needs of your users and market.
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In this competitive market it is very essential to know the needs of your potential customers.People are looking for more and more features at cheap price.Take all the customer feedback seriously and start working on it and make sure the issues might not be repeated over and again.Always seek for the feedback not just within the team but also from your cross functional teams and stakeholders .Always be ready to have feedback’s.Not all the opinions are right and needs to work but it will give you a chance to innovate something new.
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By encouraging openness to constructive criticism from various sources such as users, team members, and stakeholders, it emphasizes the value of feedback in refining products and improving R&D strategies. The assertion that assertiveness in this context involves not taking feedback personally but rather as an opportunity for growth and innovation underscores the mindset necessary for effectively leveraging feedback in the development process.
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Embracing feedback assertively entails being receptive to input from various sources, including users, team members, and stakeholders. Rather than seeing feedback as criticism, approaching it with openness and a growth mindset allows for valuable insights that can drive product refinement and enhance R&D strategies. By integrating feedback into the development process and actively seeking opportunities for improvement, you demonstrate adaptability and a commitment to delivering a high-quality product that meets user needs effectively.
Por último, la asertividad en la investigación y desarrollo de productos implica ajustes estratégicos cuando se enfrentan a desafíos. Significa ser lo suficientemente flexible como para pivotar cuando sea necesario, pero también mantenerse firme en los principios básicos que definen la integridad de su producto. Los ajustes estratégicos requieren un equilibrio entre adaptarse a los nuevos datos o a los cambios del mercado y mantener un compromiso firme con los objetivos finales y los estándares de calidad de su producto.
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No matter how meticulously you plan, there's always the chance of needing to pivot during product development. Whether it's discovering a different target market or a flaw in a key component, flexibility is key. Embrace change when needed. Adjustments are often crucial for product success. Delivering value doesn't always require a complex product. Often the simplest solutions are the most successful. By focusing on solving a specific problem in a straightforward manner, you can create significant impact.
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Assertiveness in Product R&D indeed encompasses strategic adjustments when confronted with challenges. It entails being flexible enough to pivot when necessary while also standing firm on core principles that define your product's integrity. Strategic adjustments necessitate a delicate balance between adapting to new data or market shifts and maintaining a steadfast commitment to your product's ultimate goals and quality standards. This balance ensures that your product remains responsive to evolving user needs and market dynamics while staying true to its fundamental vision and values.
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Um dos grandes aspectos comuns de fracasso em P&D é quando geram-se boas soluções porém com desalinhamento estratégico nas companhias em que estão inseridas. A P&D deve ter seu planejamento estruturado a longo prazo, mas ter flexibilidade de adaptação à estratégia corporativa.
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By advocating for a balanced approach that involves adapting to new information or market shifts while upholding the product's ultimate goals and quality standards, it underscores the significance of assertive decision-making in driving product development forward.
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Lastly, assertiveness in Product R&D involves strategic adjustments when faced with challenges. It means being flexible enough to pivot when necessary but also standing firm on core principles that define your product's integrity. Strategic adjustments require a balance between adapting to new data or market shifts and maintaining a steadfast commitment to your product's ultimate goals and quality standards.
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🌊 Navigating challenges in Product R&D with assertiveness is akin to steering a ship through stormy seas. Embrace the helm with confidence, charting a course grounded in expertise and vision. Employ clear communication as your compass, guiding the team through turbulent waters with clarity and direction. Embrace adaptability like a sturdy mast, adjusting sails to weather unforeseen obstacles. Utilize data-driven decision-making as your anchor, grounding strategies in solid foundations. With determination and resilience, you'll navigate the tempestuous waters of Product R&D, emerging stronger and more resilient on the horizon.
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Applying agile methodologies in product R&D allows teams to adapt quickly to changes and challenges, maintaining project momentum through assertive and flexible problem-solving. In developing a new consumer electronics product, I integrated agile sprints into the project timeline, enabling rapid prototyping and iterative testing. This approach allowed the team to assertively refine product features based on real-time feedback, significantly improving the final design. Constructive feedback mechanisms help R&D teams identify areas for improvement and reinforce assertive actions that lead to successful outcomes. I developed a feedback system that provided immediate and actionable feedback after each phase of the R&D process.
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I'm not seeing the connection between product R&D and the need for any "assertiveness". Each of the items offered as advice would be helpful and should be included in any R&D programme. In the context of a creative, collaborative, open and transparent product development process I would have thought overt assertiveness might be counter productive. You want to take the people on the journey with you?... Encourage the use of the carrot...not the stick. Sell the sizzle...but make sure there is a sausage.
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Clearly assertive guidance with the Project Team keeping Objectives/Goal focus and keep shiny objects out of scope, diverting time, energy and resources from the GOALS of the Project and Organization.
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Everyday something new and great happens in our industry. The people are smarter, work harder, and are more committed. It is pleasure and an honor to work with the world’s best people and companies.
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I'm guessing there maybe many different ways of understanding the meaning of "assertiveness". Assertiveness as an expression of confidence is one thing... Assertiveness as any kind of coercion or intimidation is quite another. I agree ensuring activities remain on track and on budget is essential for coherent and cohesion project management. This undoubtedly requires a degree of confidence to ensure all involved remain on task and work together. It could be counterproductive to confuse the two.
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