Trademark share: Difference between revisions

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Trademark share is a company's share of registered and unregistered trade marks in a particular industry or market segment. It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more profit or revenue, better ROI on ad campaigns, defend or increase market share) within an industry or market segment.^[1]

References[edit]

^ Inside Trademarks

"Trademarks in Social Gaming - A Key Indicator of Success for Game Developers (Part I)" [1], Feb 28, 2010

[1] Inside Trademarks

[1]

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 {{refimprove|date=February 2010}}
-'''Trademark share''' is a term used to refer to a [[company]]'s share of [[Registered trademark|registered]] and [[unregistered trade mark]]s in a particular [[industry]] or market segment. It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more [[Profit (accounting)|profit]] or [[revenue]], better [[Rate of return|ROI]] on [[Advertising campaign|ad campaigns]], defend or increase [[market share]]) within an industry or market segment.<ref>[http://insidetrademarks.com/?p=264 Inside Trademarks]</ref>
+'''Trademark share''' is a [[company]]'s share of [[Registered trademark|registered]] and [[unregistered trade mark]]s in a particular [[Industry (economics)|industry]] or market segment. It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more [[Profit (accounting)|profit]] or [[revenue]], better [[Rate of return|ROI]] on [[Advertising campaign|ad campaigns]], defend or increase [[market share]]) within an industry or market segment.<ref>[http://insidetrademarks.com/?p=264 Inside Trademarks]</ref>
 ==References==
+{{Reflist}}
-<references>"Trademarks in Social Gaming - A Key Indicator of Success for Game Developers (Part I)" [http://insidetrademarks.com/?p=264], Feb 28, 2010<references/>
+* "Trademarks in Social Gaming - A Key Indicator of Success for Game Developers (Part I)" [http://insidetrademarks.com/?p=264], Feb 28, 2010
 {{Trademark law}}